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For Companies At a Glance
- Tasks: Lead creative marketing campaigns for our Infrastructure and Agri portfolio.
- Company: Join PEI Group, a global leader in business intelligence for investment professionals.
- Benefits: Enjoy flexible working arrangements and a supportive, inclusive culture.
- Why this job: Be part of a dynamic team that drives impactful marketing strategies and connects with global markets.
- Qualifications: Bachelor's degree and 2 years' B2B marketing experience required; creativity and strong communication skills essential.
- Other info: We value diverse talent and welcome applications from all backgrounds.
The predicted salary is between 36000 - 60000 £ per year.
About The Role
Our vision is to nurture PEI Group and our business information and event brands to become must-have resources and networks, so that private market investors, managers and service providers can better meet their business objectives and outperform in their markets. The marketing team will be strategic partners to the business, collaborating to design and deliver customer-centric, creative and high-performance programs which improve brand preference, engage more market professionals and underpin commercial success.
The Senior Marketing Executive, based in London, will support digital information platforms marketing activity within the Infrastructure and Agri portfolio. You will build marketing plans to generate results-driven marketing campaigns across a portfolio of brands and will be responsible for the execution of all marketing activities including email, website, digital, analysis, data selections, copywriting and social media. You will have end-to-end campaign responsibility for some brands in the portfolio. The ideal candidate is a highly organised individual with the ability to multi-task in a fast-paced environment. Strong prioritisation skills are key. You should be a confident individual able to work and communicate with a large global marketing team as this will be a daily part of your role.
Work closely with senior members of the marketing team to plan and deliver the best mix of activity to grow the subscriptions customer base. Understand target audiences and their needs at the organisation and person level, as well as our product content and services. Work with the data team to build targeted email data sets to effectively target and convert prospects, as well as expand users per account for your brands. Planning and execution of marketing across the full marketing mix (sales materials, email, digital channels, social media, website). Create and send email campaigns, report on activity, response rates, targets and KPIs. Manage website content, update content regularly as required, suggest improvements. Create and implement social media campaigns. Work within templates and together with the design team to create and update content pieces. Liaise with suppliers including printers.
About You
Requirements
- Bachelor's Degree - B.S. or B.A.
- At least 2 years' experience working in a B2B marketing team, business information subscriptions experience desirable.
- Attention to detail, strong written and verbal communication skills.
- Ability to work to deadlines and prioritise tasks, comfortable working as part of a global team, also with colleagues in events and networks.
- Confident working with numbers, spreadsheets and the full Microsoft Office suite.
- Knowledge of and experience using social media platforms and building engaged communities.
- Experience with email systems, web-based software, back-end website CMS and CRM.
- Energy and confidence in dealing with and influencing a variety of stakeholders, calm under pressure.
- Creative thinker and problem solver, eager to suggest new ideas/ways of doing things.
- Strong creative copywriting skills.
- Learning mindset - keen to develop understanding and expertise in our markets and audiences, relationships across the business and within the industry.
About Us
Who we are: PEI Group is a subscriber-focused business intelligence company. With our multi-talented global team of over 490 people, spread across EMEA, USA & Asia, our purpose is to inform and connect investment professionals across global, specialised markets. We identify specific high growth, high value investment sectors and themes where deep insight, strong market relationships and active capital flows are critical for success.
What we do: PEI Group provides industry-leading journalism, data, and market insight to subscribing clients via a wide portfolio of specialist brands supported by our robust and scalable digital publishing, analytics, and database platform. We also track the firms and individuals who shape markets and bring client-communities together to enable knowledge sharing, profile building and relationship development through professional networks and events. Wherever our markets are active - in New York, Los Angeles, Tokyo, Sydney, Hong Kong, Singapore, London and elsewhere - PEI is hard at work examining crucial market forces and shifting investment themes, identifying active investors and their capital allocations, and scanning ahead for regulatory changes, new compliance requirements and other risk factors.
At PEI we value diverse talent and welcome applications from everyone - regardless of background. We are an equal opportunity employer and our inclusive culture at PEI is reflected in every stage of the recruitment journey. Please inform us at initial stages of the recruitment process if you require any reasonable adjustments and we can accommodate this. PEI Group supports flexible working arrangements, and we welcome career returners.
Senior Marketing Executive - 6 months FTC employer: PEI
Contact Detail:
PEI Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive - 6 months FTC
✨Tip Number 1
Familiarise yourself with the latest trends in B2B marketing, especially within the business information sector. This knowledge will help you engage in meaningful conversations during interviews and demonstrate your understanding of the industry.
✨Tip Number 2
Network with professionals in the marketing field, particularly those who have experience in subscription-based models. Attend relevant events or webinars to build connections that could provide insights or referrals for the role.
✨Tip Number 3
Showcase your ability to work with data by preparing examples of how you've successfully targeted audiences in previous roles. Be ready to discuss specific campaigns where you used data analytics to drive results.
✨Tip Number 4
Prepare to discuss your creative process and problem-solving skills. Think of instances where you've suggested innovative ideas or improvements in past marketing campaigns, as this aligns with the role's requirements.
We think you need these skills to ace Senior Marketing Executive - 6 months FTC
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing, particularly in business information subscriptions. Emphasise your skills in digital marketing, copywriting, and campaign management to align with the job requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and the company. Mention specific marketing campaigns you've executed and how they relate to the responsibilities outlined in the job description.
Showcase Your Skills: In your application, provide examples of your strong written and verbal communication skills. Highlight your ability to work under pressure and manage multiple tasks, as these are key attributes for the Senior Marketing Executive role.
Demonstrate Your Learning Mindset: Express your eagerness to develop your understanding of the markets and audiences relevant to PEI Group. Mention any previous experiences where you adapted to new challenges or learned new skills quickly.
How to prepare for a job interview at PEI
✨Showcase Your Marketing Experience
Be prepared to discuss your previous B2B marketing roles in detail. Highlight specific campaigns you've worked on, particularly those that involved email marketing, social media, and website management, as these are crucial for the Senior Marketing Executive position.
✨Demonstrate Your Analytical Skills
Since the role involves working with data sets and reporting on campaign performance, be ready to share examples of how you've used data to inform your marketing strategies. Discuss any tools or software you’ve used to analyse results and optimise campaigns.
✨Communicate Confidently
As you'll be liaising with a global marketing team, strong communication skills are essential. Practice articulating your thoughts clearly and confidently, especially when discussing your ideas for engaging target audiences and improving brand preference.
✨Prepare Creative Ideas
The company values creative thinkers, so come equipped with fresh ideas for marketing campaigns. Think about innovative ways to engage subscribers and expand user accounts, and be ready to discuss how you would implement these ideas in practice.
