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- Tasks: Lead and execute exciting loyalty campaigns across various channels.
- Company: Join a well-regarded consumer retail brand based in Brighton.
- Benefits: Enjoy remote work flexibility, generous discounts, and a competitive holiday allowance.
- Why this job: Be part of a dynamic team that values collaboration and customer engagement.
- Qualifications: 3+ years in loyalty programme management with strong analytical skills required.
- Other info: Ongoing training and development opportunities available.
The predicted salary is between 40000 - 45000 £ per year.
Our client, a well-regarded consumer retail brand based in Brighton, is seeking a Loyalty Marketing specialist to lead the planning and execution of loyalty campaigns across multiple channels. This role is ideal for someone who thrives in a dynamic environment and has a proven track record of driving loyalty programmes. You will be responsible for delivering a comprehensive loyalty programme, including campaign planning, execution, and performance analysis. You'll collaborate closely with cross-functional teams—spanning marketing, eCommerce, and retail partners—to roll out compelling campaigns that engage customers and drive commercial results.
Key Responsibilities:
- Plan and deliver multi-channel campaign activity in line with the customer loyalty strategy
- Manage automated and trigger-based communications to ensure timely, personalised engagement
- Collaborate with internal teams and retail partners to deliver key Loyalty campaigns covering new product launches, in-store promotions, events, and seasonal campaigns
- Execute integrated marketing campaigns across email, SMS, social media, digital content, and in-store activations
- Monitor and report on campaign performance against KPIs, delivering clear insights and recommendations for continuous improvement
- Manage external agencies, ensuring briefs are executed effectively and results are tracked and optimised
What you will need:
- Minimum of 3 years’ experience in a Loyalty Programme, campaign marketing focused role
- Demonstrable experience managing loyalty programme strategy and execution, ideally across an omni-channel customer base
- Proven ability to manage and segment large consumer databases, with knowledge of automation and trigger campaigns
- Familiarity with CRM platforms such as Klaviyo, Talon.One, or similar
- Strong analytical mindset, confident in interpreting data and providing insights to support commercial decision-making
What’s on Offer:
- Generous staff discount, Company bonus
- Competitive holiday allowance and pension excellent scheme
- Ongoing training and development opportunities
- A collaborative, customer-first culture in a growing brand
Loyalty Program Manager employer: JobFlurry
Contact Detail:
JobFlurry Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Loyalty Program Manager
✨Tip Number 1
Familiarise yourself with the latest trends in loyalty marketing. Understanding current strategies and technologies, such as CRM platforms like Klaviyo or Talon.One, will help you speak confidently about how you can contribute to our loyalty programme.
✨Tip Number 2
Network with professionals in the loyalty marketing space. Attend industry events or join online forums to connect with others who have experience in managing loyalty programmes. This can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful loyalty campaigns you've managed. Be ready to share metrics and outcomes that demonstrate your ability to drive engagement and commercial results, as this will showcase your expertise.
✨Tip Number 4
Research our brand and its current loyalty initiatives. Understanding our customer base and how we engage them will allow you to tailor your approach and show us how you can enhance our existing loyalty programme.
We think you need these skills to ace Loyalty Program Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in loyalty programmes and campaign marketing. Use specific examples that demonstrate your ability to manage multi-channel campaigns and analyse performance.
Craft a Compelling Cover Letter: In your cover letter, express your passion for customer loyalty and how your background aligns with the company's goals. Mention any specific tools or platforms you have experience with, such as CRM systems, to show your technical proficiency.
Showcase Analytical Skills: Since the role requires strong analytical skills, include examples of how you've used data to drive decisions in past roles. Highlight any KPIs you've successfully monitored and improved upon in previous campaigns.
Highlight Collaboration Experience: Emphasise your experience working with cross-functional teams. Provide examples of successful collaborations that led to effective loyalty campaigns, showcasing your ability to engage with various stakeholders.
How to prepare for a job interview at JobFlurry
✨Showcase Your Campaign Success
Be prepared to discuss specific loyalty campaigns you've managed in the past. Highlight your role in planning, execution, and the results achieved. Use metrics to demonstrate how your efforts drove customer engagement and loyalty.
✨Understand the Brand's Loyalty Strategy
Research the company's current loyalty programme and be ready to share your thoughts on it. Discuss how you would enhance their existing strategies or introduce new ideas that align with their brand values and customer base.
✨Demonstrate Analytical Skills
Since the role requires a strong analytical mindset, prepare examples of how you've used data to inform your decisions. Be ready to explain how you track campaign performance and what KPIs you focus on to measure success.
✨Collaborative Mindset
This position involves working closely with various teams. Share experiences where you've successfully collaborated with cross-functional teams, such as marketing, eCommerce, or retail partners, to achieve common goals.
