At a Glance
- Tasks: Lead customer onboarding and engagement campaigns to enhance user experience.
- Company: Join Cvent, a top tech provider transforming the events industry with innovative solutions.
- Benefits: Enjoy a culture of intrapreneurship, diverse perspectives, and opportunities for growth.
- Why this job: Be part of a dynamic team that values creativity and fosters connections globally.
- Qualifications: Strong marketing skills, project management experience, and excellent communication abilities required.
- Other info: Experience in hospitality or SaaS is a plus; perfect for those who thrive in fast-paced environments.
The predicted salary is between 43200 - 72000 Β£ per year.
Cvent is a leading meetings, events, and hospitality technology provider with more than 4,700 employees and ~23,000 customers worldwide, including 80% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, weβre transforming the meetings and events industry through innovative technology that powers the human connection. The DNA of Cvent is our people, and our culture has an emphasis on fostering intrapreneurship β a system that encourages Cventers to think and act like individual entrepreneurs and empowers them to take action, embrace risk, and make decisions as if they had founded the company themselves. At Cvent, we value the diverse perspectives that each individual brings. Whether working with a team of colleagues or with clients, we ensure that we foster a culture that celebrates differences and builds on shared connections.
In This Role, You Will:
- Drive an improved customer onboarding experience by delivering progressive onboarding journeys, designing interactive onboarding assets and product learning resources, and automating reminders to complete essential action items, leading to a faster time to value.
- Manage the program execution of customer data-driven adoption and engagement campaigns and automate the evergreen customer marketing programs for an enhanced customer experience and better process efficiency.
- Partner closely with global marketing stakeholders to coordinate campaign scheduling, asset creation, campaign builds, reviews, internal approvals, and reporting.
- In collaboration with the analytics team, own the post-campaign analysis and reporting to optimize and refine the reporting mechanism for customer marketing programs.
- Communicate program timelines, execution, and results to all global stakeholders.
- Manage internal wikis and marketing enablement for relevant programs.
Here's What You Need:
- Strong understanding of marketing campaign design and execution (a customer-focused background will be a plus).
- Ability to manage multiple projects simultaneously.
- Excellent organizational and program management skills.
- Ability to work with multiple stakeholders and under strict timelines.
- Excellent written and verbal communicator.
- Hospitality Industry experience and experience in a SaaS environment is a plus.
Team Lead/ ATL, Customer Marketing (Hospitality Cloud) employer: JobFlurry
Contact Detail:
JobFlurry Recruiting Team
StudySmarter Expert Advice π€«
We think this is how you could land Team Lead/ ATL, Customer Marketing (Hospitality Cloud)
β¨Tip Number 1
Familiarise yourself with Cvent's products and services. Understanding their event marketing and management platform will not only help you in interviews but also demonstrate your genuine interest in the company and its mission.
β¨Tip Number 2
Network with current or former employees of Cvent, especially those in customer marketing roles. They can provide valuable insights into the company culture and expectations, which can give you an edge during the hiring process.
β¨Tip Number 3
Showcase your project management skills by preparing examples of how you've successfully managed multiple campaigns or projects simultaneously. This will highlight your organisational abilities, which are crucial for this role.
β¨Tip Number 4
Prepare to discuss your experience in the hospitality industry and SaaS environments. Relating your past experiences to the specific needs of Cvent will demonstrate that you understand the unique challenges and opportunities in this sector.
We think you need these skills to ace Team Lead/ ATL, Customer Marketing (Hospitality Cloud)
Some tips for your application π«‘
Tailor Your CV: Make sure your CV highlights relevant experience in customer marketing and project management. Emphasise any roles where you've managed multiple projects or worked closely with stakeholders, especially in the hospitality or SaaS sectors.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the hospitality industry and how your skills align with Cvent's mission. Mention specific examples of successful marketing campaigns you've led and how they improved customer experiences.
Showcase Communication Skills: Since excellent written and verbal communication is crucial for this role, consider including a brief section in your application that demonstrates your ability to communicate complex ideas clearly. This could be a summary of a project or a description of how you collaborated with a team.
Highlight Analytical Skills: Cvent values data-driven decision-making. Include any experience you have with post-campaign analysis or reporting. Mention tools or methodologies you've used to optimise marketing strategies based on data insights.
How to prepare for a job interview at JobFlurry
β¨Showcase Your Marketing Expertise
Make sure to highlight your understanding of marketing campaign design and execution. Be prepared to discuss specific campaigns you've worked on, focusing on customer-centric strategies that led to successful outcomes.
β¨Demonstrate Project Management Skills
Since the role requires managing multiple projects simultaneously, come equipped with examples of how you've successfully juggled various tasks. Discuss your organisational methods and tools you use to stay on track.
β¨Communicate Clearly and Effectively
As excellent communication is key for this position, practice articulating your thoughts clearly. Prepare to explain complex ideas simply, and be ready to showcase your written communication skills through examples or past work.
β¨Familiarise Yourself with the Hospitality Industry
If you have experience in the hospitality sector, make sure to bring it up during the interview. If not, do some research on current trends and challenges in the industry to show your interest and willingness to learn.