At a Glance
- Tasks: Lead marketing performance reporting and data visualisation to drive insights and decision-making.
- Company: S&P Global transforms data into essential intelligence, helping businesses make impactful decisions.
- Benefits: Enjoy health coverage, flexible time off, continuous learning, and family-friendly perks.
- Why this job: Shape enterprise-wide marketing strategy and collaborate with senior leaders across divisions.
- Qualifications: Bachelor's degree in a related field and 7+ years in digital analytics required.
- Other info: Join our Return to Work initiative if you're looking to re-enter the workforce.
The predicted salary is between 36000 - 60000 £ per year.
The Enterprise Marketing Analytics team empowers data-informed decision-making across S&P Global by delivering actionable insights on marketing performance. We focus on enterprise-level reporting across web, paid media, events, and campaign conversions—driving consistency, engagement, and ROI through advanced analytics. Our team partners with marketing, sales, product, and technology leaders to align analytics strategy with business goals, leveraging tools like Adobe Analytics, Power BI, Marketo, Adobe Target, Drift, Conversica, ON24, Adobe CDP, and Salesforce.
Reporting to the Director of Enterprise Marketing Analytics, this role leads marketing performance reporting and data visualization across the enterprise. You will define and manage scalable reporting processes, own the marketing data visualization strategy, ensure insights are accurate, accessible, and aligned to strategic priorities. This role is essential in translating data into action, influencing decision-making, and fueling marketing effectiveness at scale.
Responsibilities
- Own the marketing analytics dashboard strategy using Power BI or other tools; oversee data ingestion, transformation, visualization, and automation to support self-service access.
- Lead Adobe Analytics Workspace reporting for engagement and conversion metrics across web and campaigns.
- Apply design best practices and storytelling techniques to create compelling dashboards for diverse business audiences.
- Build and maintain performance reports on demand generation, pipeline impact, campaign ROI, and channel attribution.
- Integrate data from Adobe Analytics (WebSDK), Adobe Target, Marketo, Drift, ON24, Adobe CDP, and Salesforce into a cohesive reporting framework.
- Deliver regular performance reporting to marketing, sales, and business leadership.
- Identify actionable trends, performance gaps, and optimization opportunities.
- Collect stakeholder feedback and iterate on dashboard design and functionality.
- Present findings in executive forums, enabling strategic, data-informed decision-making.
- Partner with SEO, paid media, events, and content teams to improve KPI alignment and reporting effectiveness.
- Implement and manage data validation frameworks across all marketing data sources to ensure integrity and accuracy.
- Collaborate with data enablement and martech teams to improve reporting pipelines and system integration.
- Pilot AI-driven analytics tools and automation solutions that reduce manual effort and enhance decision speed.
What We’re Looking For
- Bachelor’s degree in data science, Analytics, Business, Marketing, or a related field required; advanced degree preferred.
- 7+ years in digital analytics, performance reporting, or enterprise dashboard development.
- Hands-on experience developing enterprise dashboards, including on Power BI.
- Proficiency in Alteryx, SQL and Python.
- Strong background in Adobe Analytics Workspace, including event and engagement reporting.
- Familiarity with Snowflake, Salesforce, Marketo, Adobe CDP & Target, Drift, ON24.
- Excellent data storytelling, stakeholder communication, and executive presentation skills.
Additional Preferred Qualifications
- Experience with audience segmentation and personalization in B2B marketing.
- Exposure to AI-driven reporting tools or predictive analytics platforms.
Benefits
- Health care coverage designed for the mind and body.
- Generous time off helps keep you energized for your time on.
- Access a wealth of resources to grow your career and learn valuable new skills.
- Secure your financial future through competitive pay, retirement planning, and financial wellness programs.
- S&P Global has perks for your partners and little ones, too, with some best-in-class benefits for families.
Associate Director, Marketing Data Visualization & Reporting employer: JobFlurry
Contact Detail:
JobFlurry Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Director, Marketing Data Visualization & Reporting
✨Tip Number 1
Familiarise yourself with the tools mentioned in the job description, such as Power BI and Adobe Analytics. Having hands-on experience or even a basic understanding of these platforms can set you apart during discussions.
✨Tip Number 2
Network with current employees or professionals in similar roles. Engaging with them on platforms like LinkedIn can provide insights into the company culture and expectations, which can be invaluable during interviews.
✨Tip Number 3
Prepare to discuss your experience with data storytelling and how you've used analytics to drive marketing decisions in the past. Be ready to share specific examples that demonstrate your impact on previous projects.
✨Tip Number 4
Stay updated on the latest trends in marketing analytics and AI-driven tools. Showing that you're proactive about learning and adapting to new technologies can impress hiring managers and demonstrate your commitment to the role.
We think you need these skills to ace Associate Director, Marketing Data Visualization & Reporting
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital analytics, performance reporting, and dashboard development. Use specific examples of tools like Power BI and Adobe Analytics that you've worked with.
Craft a Compelling Cover Letter: In your cover letter, express your passion for data storytelling and how it can influence marketing strategies. Mention your experience with cross-functional collaboration and how you can contribute to the Enterprise Marketing Analytics team.
Showcase Your Technical Skills: Clearly outline your proficiency in SQL, Python, and any other relevant tools. Provide examples of how you've used these skills to drive insights and improve reporting processes in previous roles.
Highlight Your Communication Skills: Since this role involves presenting findings to leadership, emphasise your ability to communicate complex data insights clearly and effectively. Include examples of past presentations or reports that had a significant impact on decision-making.
How to prepare for a job interview at JobFlurry
✨Know Your Tools
Familiarise yourself with the tools mentioned in the job description, such as Power BI, Adobe Analytics, and SQL. Be prepared to discuss your experience with these platforms and how you've used them to drive marketing insights.
✨Showcase Data Storytelling Skills
Prepare examples of how you've transformed complex data into compelling narratives. Highlight your ability to present findings clearly and effectively to diverse audiences, as this role requires strong communication skills.
✨Understand Cross-Functional Collaboration
Be ready to discuss your experience working with different teams, such as marketing, sales, and product. Emphasise your ability to align analytics strategies with business goals and how you’ve contributed to successful cross-departmental projects.
✨Prepare for Scenario-Based Questions
Anticipate questions that ask how you would handle specific challenges related to marketing performance reporting or data visualisation. Think about past experiences where you identified trends or optimisation opportunities and be ready to share those stories.