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For Companies At a Glance
- Tasks: Lead digital marketing strategy, optimise client acquisition, and manage multi-channel campaigns.
- Company: Join a leading professional services firm focused on driving business growth through innovative marketing.
- Benefits: Enjoy a competitive salary up to £100,000 plus benefits and a collaborative work environment.
- Why this job: Shape the marketing vision, influence leadership, and make a real impact on business success.
- Qualifications: 8+ years in digital marketing with expertise in lead generation and performance strategy required.
- Other info: Position based in Guildford, requiring 4 days on-site each week.
The predicted salary is between 60000 - 84000 £ per year.
A leading professional services firm is seeking a Performance Marketing Manager to drive its digital marketing strategy, optimising client acquisition, retention, and engagement. This role will play a key part in shaping the marketing vision, influencing senior leadership, and ensuring marketing efforts translate into tangible business growth. This is a high-impact position focused on paid media, SEO, CRO, and analytics, with the goal of maximising lead generation, brand visibility, and revenue growth. The Performance Marketing Director will oversee multi-channel campaigns, manage external partners, and build a high-performing marketing function that ensures long-term success.
Location: Guildford - 4 days per week on-site (minimum)
Salary: Up to £100,000 per annum + benefits
Key Responsibilities
- Strategic Leadership – Develop and implement a data-driven performance marketing strategy, aligning with business development, recruitment, and leadership goals.
- Paid Media Oversight – Manage search, social, display, and programmatic advertising, ensuring maximum ROI.
- SEO & CRO Management – Optimise digital presence, content marketing, and website conversions to drive inbound leads.
- Data & Analytics – Leverage attribution modelling and analytics tools to measure campaign effectiveness and refine strategies.
- Agency & Vendor Management – Oversee partnerships to ensure performance marketing objectives are met.
- A/B Testing & Optimisation – Run experiments to enhance messaging, creative, and audience targeting.
- Marketing Automation – Oversee CRM and automation tools (e.g., HubSpot, Marketo) to improve engagement and retention.
- Team Development – Build and lead a scalable marketing team, setting the foundation for long-term success over the next 5–10 years.
Who They’re Looking For
- Experienced performance marketing leader with a strong background in lead generation and conversion optimisation.
- 8+ years in digital marketing, demand generation, or performance strategy, ideally within professional services.
- Proven success managing multi-channel campaigns, balancing paid, organic, and conversion-based marketing efforts.
- Technical expertise in Google Analytics, Google Ads, LinkedIn Ads, SEO tools (e.g., SEMRush), and CRM platforms (Microsoft Dynamics preferred).
- Data-driven decision-maker, with strong analytical skills and experience in measuring marketing performance.
- Strategic mindset, able to align marketing efforts with overall business objectives.
If you deem yourself suitable, please do apply. We will review each applicant and if deemed suitable we will be in touch to discuss further.
Paid Marketing Director employer: Career Wallet
Contact Detail:
Career Wallet Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Marketing Director
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially in the professional services sector. This will not only help you understand the landscape but also allow you to speak confidently about how you can drive their digital marketing strategy.
✨Tip Number 2
Network with professionals in the industry, particularly those who have experience in performance marketing roles. Engaging with them on platforms like LinkedIn can provide insights and potentially lead to referrals that could strengthen your application.
✨Tip Number 3
Prepare to discuss specific examples of successful multi-channel campaigns you've managed. Highlight your role in optimising lead generation and conversion rates, as this aligns directly with the responsibilities of the Performance Marketing Director position.
✨Tip Number 4
Brush up on your technical skills related to Google Analytics, Google Ads, and SEO tools. Being able to demonstrate your proficiency in these areas during discussions will show that you're well-equipped to handle the analytical aspects of the role.
We think you need these skills to ace Paid Marketing Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing, lead generation, and conversion optimisation. Use specific metrics to demonstrate your success in previous roles, especially in managing multi-channel campaigns.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and how your strategic mindset aligns with the company's goals. Mention your experience with tools like Google Analytics and CRM platforms, and how you can contribute to their marketing vision.
Showcase Your Analytical Skills: Provide examples of how you've used data and analytics to drive marketing decisions. Discuss any experience with A/B testing and optimisation, as well as how you've measured campaign effectiveness in past roles.
Highlight Leadership Experience: Since this role involves team development, emphasise any leadership experience you have. Talk about how you've built or led marketing teams in the past and your approach to fostering a high-performing environment.
How to prepare for a job interview at Career Wallet
✨Showcase Your Strategic Vision
Prepare to discuss your approach to developing a data-driven performance marketing strategy. Highlight how you have aligned marketing efforts with business objectives in previous roles, and be ready to share specific examples of successful campaigns you've led.
✨Demonstrate Technical Proficiency
Familiarise yourself with the tools mentioned in the job description, such as Google Analytics, Google Ads, and SEO tools like SEMRush. Be prepared to discuss how you've used these tools to optimise campaigns and drive lead generation in your past experiences.
✨Emphasise Team Leadership Skills
Since this role involves building and leading a marketing team, be ready to talk about your leadership style. Share examples of how you've developed teams in the past, focusing on how you foster collaboration and drive performance.
✨Prepare for Data-Driven Discussions
Expect questions around data analysis and campaign effectiveness. Be prepared to explain how you've leveraged analytics to measure performance and refine strategies, including any specific metrics or KPIs you've focused on in your previous roles.
