Growth Marketing Manager - 12 Months FTC Maternity Cover London | Vilnius

We’re very proud of our achievements: In July 2024, we secured a $200M investment led by General Atlantic to help revolutionise women’s health, and became the first purely digital consumer women’s health app to achieve unicorn status! We’ve had 380M+ downloads, have over 70M monthly users, are #1 by installs in the iOS Health category, hit 4.9 stars on the App Store (3M+ reviews), are backed by 9 VCs, had a 40% revenue increase last year, and topped a valuation of $1B. We’re a growing, ambitious HealthTech business building the essential digital health partner of tomorrow to empower women, girls, and people who menstruate with the knowledge and support they need to stay well and live better.

Our cycle, ovulation and pregnancy tracking, educational content and anonymised community platform have been trusted for years by millions to help them feel more in control of their health every day. Now, we’re harnessing the power of data analytics and AI to build a smarter future, one where we all know our bodies better, with an aim to become the essential health partner to women worldwide.

The needs of the user is everything to us, and how those needs are served falls under our Product teams. They’re fact-finders. They’re builders. They’re ideators of easy to use, information rich resources across our whole platform who - along with Analytics teams - get to the ‘why’ in order to create unrivaled user experiences. As a business, we are in relatively early stages of our CRM journey but have big plans for growth. This is an opportunity to plan, manage and optimise our marketing activity by leveraging our datasets and working closely with a wide range of stakeholders. We are a supportive and collaborative team who strive for excellence in everything we do.

We are looking for a highly motivated individual with experience in CRM Campaign Management, to create engaging and converting communications across our markets. You know what good CRM looks like and have experience working with best in class tools, but are comfortable working with tools that demand more creativity and innovation to get the job done. You should have a customer-first mind-set and ensure all communications align with this mentality.

Your Experience Must have:

• Strong experience in CRM Campaign Management
• Background of delivering best in class growth campaigns across multiple segments and markets
• Experience of generating innovative and insights-driven marketing outputs with the goal of driving deeper relationships with our customers and extending CLTV
• A data driven, analytical and results oriented mindset. You must be comfortable with delving into all aspects of data, scrutinising results and identifying what works / doesn’t and new opportunities
• Experience of harnessing data to create personalised and meaningful communications, right message, right customer, right time, right channel and implementing CRM activity across multiple markets
• Background of working in complex environments with multiple stakeholders, managing campaigns from conception through to delivery
• Meticulous attention to detail with high quality standards
• Proactive, self-motivated and can work efficiently to meet timelines
• Test and learn approach to campaign activity
• Commercially savvy - ensuring our activity is optimised accordingly
• Must be able to prioritise workload and multi-task effectively
• Technical know-how so that you can hold your own with tech and product stakeholders to drive improvements & best practices
• Excellent communication and interpersonal skills, with the ability to communicate clearly, effectively and appropriately with team members and stakeholders at all levels

What you’ll be doing You’ll be responsible for:

• Campaign Development
• Drive and optimise the Growth Marketing strategy for Web, as the dedicated Growth Marketing Manager for this stream
• Manage the day to day production of Web campaigns from conception through to broadcast
• Supporting other product streams in delivery of CRM campaign activity to support new or existing product features
• Thoughtful and considered shaping of target audiences to understand customer intersections and conflicts
• Develop, implement and refine multi-channel campaigns to drive engagement with the product
• Work with designers and copywriters to develop compelling communications to increase app engagement
• Champion the customer and ensure that all planned campaign activity keeps the customer at the forefront. Be prepared to challenge.
• Keeping abreast of Insights and Reporting - become subject matter expert for all Web Communications
• Use attention to detail to QA the campaign and minimise margin for error.

Salary Range Salary Range - London - gross per year Salary Range - Vilnius - gross per month Salary ranges may vary depending on your skills, competencies and experience.

Reward People perform better when they’re happy, paid well, looked after and supported. On top of competitive salaries, Flo's employees have access to:

• A flexible working environment with the opportunity to come into the office and work from home
• Company equity grants through Flo’s Employee Share Option Plan (ESOP)
• Paid holiday and sick leave
• Fully paid female health and sick leave, in addition to holiday and regular sick leave
• Workations - an opportunity to work abroad for two months a year
• Six months paid maternity leave, and one month paid paternity leave (subject to qualifying conditions) inclusive of same-sex and adoptive parents
• Career growth, progression, and learning development resources
• Annual salary reviews
• Unlimited free premium Flo subscriptions
• A whole host of other benefits (health/pension/social schemes)

Our Culture We’re problem solvers, we’re adaptable, we’re empathy driven and results led. People here like working in a fast-paced, multi-national, multi-cultural and ever changing environment. Everyone has an impact on a powerful mission, and is happy to roll their sleeves up to ideate solutions and put them in place. Being part of a growing business means that sometimes it's not easy and we work hard, but our mission is always at the forefront of what we do.

Diversity, Equity and Inclusion The strength of our workforce is in the diverse backgrounds of our employees, and Flo is committed to applying its equal opportunities policy at all stages of recruitment and selection. This means recruitment and selection of talent into Flo Health companies is only based on individual merit and qualifications directly related to professional competence. Shortlisting, interviewing, and selection will always be carried out without regard to gender identity or expression, sexual orientation, marital or civil partnership status, color, race, nationality, ethnic or national origins, religion or beliefs, ancestry, age, veteran status, mental or physical disability, medical condition, pregnancy or maternity status, trade union membership, or any other protected characteristics.