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For Companies At a Glance
- Tasks: Join our eCommerce team to create engaging email and SMS campaigns that boost customer loyalty.
- Company: Be part of a leading eCommerce FMCG business focused on innovative DTC brands.
- Benefits: Enjoy hybrid working, competitive salary, employee discounts, and career progression opportunities.
- Why this job: Shape the future of online marketing while working in a dynamic and collaborative environment.
- Qualifications: Some experience in DTC marketing or eCommerce; familiarity with CRM systems like Klaviyo or Mailchimp.
- Other info: This role offers a chance to work closely with a passionate team and make a real impact.
The predicted salary is between 28800 - 43200 £ per year.
Are you a driven, collaborative CRM Executive or Email Marketer looking for your next challenge? Have a talent for understanding the customer journey and driving loyalty? Eager to showcase your skills within a leading eCommerce FMCG business?
We have a new and exciting opportunity for an Email Marketing Specialist to provide crucial support to our growing eCommerce Team. Joining us at an exciting point in our online journey, this role will focus on our leading DTC brands, Cheshire Cheese Company and Eatlean.
In return for your hard work, there are fantastic career progression opportunities and company benefits.
The Opportunity
You will work closely with our Digital Marketing Manager and eCommerce team to develop and implement CRM strategies that convert customers, drive loyalty and improve retention.
Your Responsibilities
- Campaign Execution: With support of the Digital Marketing Manager, plan and execute one-time, recurring, and triggered campaigns across email and SMS working towards agreed goals.
- Content: Develop engaging, on-brand e-mail and SMS content to drive customer conversion, retention, and reactivation.
- Database Growth: Work with the wider marketing team to implement methods to grow and develop customer databases.
- Segmentation: Develop segmentation strategies to target campaigns and improve key email metrics, ensuring we have the correct data points on our customers.
- Loyalty & Retention Strategy: Design and implement new retention strategies, including development of loyalty programs and new initiatives to drive customer lifetime value.
- Campaign Reporting: Analyse and report on campaign results using tools such as Google Analytics.
- Test & Learn: Optimise performance using the test and learn approach, measuring the effectiveness of campaigns to identify new opportunities.
What We're Looking For
This is an exciting and diverse role, with opportunities to influence and shape the future of our online marketing activity. We're searching for a passionate, confident individual looking for their next move, capable of taking ownership of projects and bringing fresh ideas to the table.
Essential
- Some experience of working as part of a DTC marketing and/or eCommerce team.
- Experience working with CRM Email Systems, e.g. Klaviyo, or Mailchimp.
- Experience planning promotional campaigns.
- Strong commercial understanding.
- Excellent communication skills – both written and verbal.
- Able to build, manage and maintain strong relationships.
- IT literate and able to learn new skills.
- Ability to understand and market the Unique Selling Points of brands.
- Ability to work independently, as well as with others.
Desirable, but not essential:
- Experience in managing Paid Ad accounts across Meta (Facebook, Instagram) and/or Google.
- A degree in Marketing, Business, or related subjects.
Job Types: Full-time, Permanent
Salary: Competitive, DOE
Job location: Hybrid working, ideal travel to Nantwich office (CW5 7PE) 2-3 days per week
Benefits:
- Company pension
- Employee discount
- Office parking
Schedule: Monday to Friday
Ability to commute/relocate: Nantwich CW5 7PE: reliably commute or plan to relocate before starting work (required)
Email Marketing Specialist employer: The Cheshire Cheese Company
Contact Detail:
The Cheshire Cheese Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Marketing Specialist
✨Tip Number 1
Familiarise yourself with the specific CRM email systems mentioned in the job description, like Klaviyo or Mailchimp. Having hands-on experience or even completing a short course on these platforms can give you an edge and show your commitment to the role.
✨Tip Number 2
Research the brands you'll be working with, such as Cheshire Cheese Company and Eatlean. Understanding their unique selling points and customer demographics will help you tailor your approach during interviews and demonstrate your enthusiasm for the role.
✨Tip Number 3
Prepare to discuss your previous experiences with campaign execution and segmentation strategies. Be ready to share specific examples of how you've successfully driven customer engagement and retention in past roles.
✨Tip Number 4
Network with professionals in the eCommerce and digital marketing space. Engaging with industry groups on platforms like LinkedIn can provide insights into current trends and may even lead to referrals that could boost your application.
We think you need these skills to ace Email Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in email marketing and CRM systems. Emphasise any specific tools you've used, like Klaviyo or Mailchimp, and showcase your understanding of customer journeys.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for email marketing and your ability to drive customer loyalty. Mention specific examples of past campaigns you've executed and the results achieved.
Showcase Your Analytical Skills: Since the role involves campaign reporting and analysis, include examples of how you've used data to optimise marketing strategies in previous roles. Highlight your familiarity with tools like Google Analytics.
Demonstrate Your Communication Skills: In both your CV and cover letter, ensure your writing is clear and professional. Good communication is key in this role, so make sure to convey your ideas effectively and succinctly.
How to prepare for a job interview at The Cheshire Cheese Company
✨Showcase Your CRM Knowledge
Make sure to highlight your experience with CRM systems like Klaviyo or Mailchimp. Be prepared to discuss specific campaigns you've executed and the results they achieved, as this will demonstrate your understanding of customer relationship management.
✨Demonstrate Your Content Creation Skills
Since the role involves developing engaging email and SMS content, come prepared with examples of your previous work. Discuss your approach to creating on-brand content that drives customer conversion and retention.
✨Understand the Customer Journey
Be ready to talk about how you analyse customer behaviour and how it informs your marketing strategies. Show that you can identify key touchpoints in the customer journey and how you would enhance them to improve loyalty and retention.
✨Prepare for Campaign Reporting
Familiarise yourself with tools like Google Analytics and be ready to discuss how you measure campaign success. Bring examples of how you've used data to optimise campaigns and drive better results in the past.
