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- Tasks: Lead social media strategy across multiple brands and European markets.
- Company: Join Pure Fishing, a global leader in fishing tackle with a passion for angling.
- Benefits: Enjoy flexible working, competitive salary, and career development opportunities.
- Why this job: Be part of a dynamic team that inspires and engages fishing enthusiasts worldwide.
- Qualifications: Experience in senior social media roles, strong analytical skills, and team management.
- Other info: Role based in Breda, Copenhagen, or North East UK; travel may be required.
The predicted salary is between 43200 - 72000 £ per year.
About us: Pure Fishing is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia, Berkley, Savage Gear, ProLogic, DAM, Hardy, Greys, Fenwick, Fin-Nor, Van Staal, Mitchell, Penn, Pflueger, Shakespeare, SpiderWire, Stren, and Ugly Stik. We have operations in 23 countries and a dedicated workforce conversant in 25 languages. Our goal is to provide the ultimate experience for anglers through leading brands, innovative products, and superior services delivering exceptional results by a passionate, high-performing team.
Job Summary: Reporting to the Marketing Director for Europe, you will be responsible for leading the overall social media strategy across multiple brands across all of our European markets, ensuring that our brands engage, inspire, and grow their audiences across platforms. You will oversee many social platforms across diverse markets, adapting content to align with local cultural nuances, consumer preferences, and market trends. Developing strategic content plans and collaborating closely with regional content creators, you will ensure impactful and locally relevant storytelling. You will be responsible for both organic and paid social media, managing a team of social media coordinators to drive brand awareness, engagement, and performance. You will also work closely with the wider marketing team to ensure consistent brand messaging.
Responsibilities:
- Developing and implementing innovative social media strategies that align with brand goals and drive audience growth.
- Overseeing the development of platform-specific content strategies, ensuring high engagement and brand alignment.
- Managing paid social media campaigns, working closely with performance marketing teams to optimise reach, engagement, and conversions.
- Ensuring active audience engagement, fostering strong relationships with consumers and brand advocates.
- Staying ahead of emerging trends, algorithms, and platform updates, adapting strategies accordingly.
- Working closely with creative, content, and brand teams to ensure a cohesive storytelling approach across all social platforms.
- Defining key metrics and analysing social performance based on data insights.
- Effectively using resources to plan and allocate, maximising marketing impact and ROI.
- Leading and mentoring a team of social media coordinators, ensuring best practices and consistency across all brands.
Role Requirements:
- Proven experience in a senior social media leadership role across Europe, managing both organic and paid strategies.
- Strong understanding of social media platforms, algorithms, content formats, and audience engagement strategies.
- Experience managing and developing high-performing teams across multiple brands across Europe.
- Expertise in paid media planning and execution.
- Strong analytical skills with a data-driven approach to content performance and optimisation.
- Excellent communication and collaboration skills, with the ability to influence key stakeholders.
- Strong English skills are essential and additional European languages would be an added benefit.
- Able to travel as needed across the region.
The role will ideally be based from one of our hub locations in either Breda, the Netherlands; Copenhagen, Denmark; or the North East of the UK. An attractive salary and benefits package is available for the successful candidate, based on skills and experience, together with the learning, development, and career opportunities you would expect in a global organisation. On top of that, we have a great flexible team-working environment, a highly dynamic and passionate team to work with, and the opportunity to progress for the right candidate.
If you are ready for a change or a new opportunity in an exciting dynamic business, then please get in touch. For further details or to apply, please contact the Human Resources Team on hremea@purefishing.com.
Head of Social Media employer: Pure Fishing
Contact Detail:
Pure Fishing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Social Media
✨Tip Number 1
Familiarise yourself with Pure Fishing's brands and their unique identities. Understanding the nuances of each brand will help you tailor your approach during interviews and demonstrate your ability to create engaging content that resonates with their target audiences.
✨Tip Number 2
Stay updated on the latest social media trends and platform changes, especially those relevant to the fishing and outdoor industry. Being able to discuss current trends and how they can be leveraged for Pure Fishing's brands will show your proactive approach and expertise.
✨Tip Number 3
Prepare examples of successful social media campaigns you've led in the past, particularly those that involved both organic and paid strategies. Highlighting your experience with data-driven decision-making will demonstrate your analytical skills and ability to optimise performance.
✨Tip Number 4
Network with professionals in the fishing and outdoor sectors, as well as those in social media marketing. Building connections can provide valuable insights and potentially lead to referrals or recommendations when applying for the Head of Social Media position.
We think you need these skills to ace Head of Social Media
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Head of Social Media position. Tailor your application to highlight your relevant experience in social media leadership, particularly in managing both organic and paid strategies.
Craft a Compelling CV: Your CV should clearly showcase your experience in social media management, including specific examples of successful campaigns you've led. Highlight your analytical skills and any experience with data-driven decision-making, as these are crucial for the role.
Write a Strong Cover Letter: In your cover letter, express your passion for social media and how it aligns with Pure Fishing's mission. Discuss your understanding of the fishing industry and how you can contribute to their brand goals. Be sure to mention any relevant language skills that could benefit the role.
Showcase Your Knowledge of Trends: Demonstrate your awareness of current social media trends and algorithms in your application. Mention how you would adapt strategies to engage diverse audiences across Europe, reflecting your ability to stay ahead in a fast-paced environment.
How to prepare for a job interview at Pure Fishing
✨Showcase Your Social Media Expertise
Make sure to highlight your experience with various social media platforms and how you've successfully managed both organic and paid strategies in the past. Be prepared to discuss specific campaigns you've led and the results they achieved.
✨Understand the Brand's Voice
Before the interview, take time to research Pure Fishing and its brands. Understand their tone, audience, and what makes them unique. This will help you demonstrate how you can align your social media strategies with their brand messaging.
✨Prepare for Data-Driven Discussions
Since the role requires strong analytical skills, be ready to discuss how you've used data to inform your social media strategies. Bring examples of key metrics you've tracked and how you've adjusted campaigns based on performance insights.
✨Demonstrate Leadership Skills
As you'll be leading a team of social media coordinators, it's important to showcase your leadership style. Share examples of how you've mentored team members, fostered collaboration, and driven high performance within your teams.
