Senior Marketing Manager - Northern Europe

We are Insider, a B2B SaaS company that drives growth for its clients around the world. We are the #1 AI-native platform for Customer Experience and Marketing—offering marketers a single platform to deliver unique experiences per person, drive profitable growth, and unleash peak productivity and efficiency. Our platform connects data across channels, predicts future behaviour with AI, and individualises experiences from a single platform.

Having unlocked unicorn status, Insider was congratulated for becoming one of the only woman-founded, women-led B2B SaaS unicorns in the world, to achieve $200M in CARR (Committed Annual Recurring Revenue). Insider was named a leader in The Forrester Wave for Cross-Channel Campaign Management 2021, and Leader in the IDC MarketScape: Worldwide Omnichannel Marketing Platforms for B2C Enterprises 2023 Assessment.

Behind all these achievements, there is an exceptionally talented and passionate team across 27+ countries that moves fast and agile, creates cutting-edge products, and focuses on making an impact. If you want to join us on this journey, just keep reading.

What is this role about? We are expanding our Marketing nation across 25 countries and we are currently looking for our Senior Marketing Manager, Northern Europe. If you are a self-starter who has a passion for B2B Marketing and if you are interested in building up the market presence of a unicorn SaaS company in the biggest market in the world, this is probably the role for you.

Day in and day out of a Senior Marketing Manager, Northern Europe at Insider:

• Builds and owns the marketing strategy and execution for UK, Benelux & Nordics, working closely with the global marketing team, your local team of marketing specialists, and the local sales team, to increase awareness, drive engagement, generate leads, and support conversion rates.
• Manages all local marketing activities: demand generation, ABM, events, customer marketing, web, content, and PR.
• Owns the event marketing program calendars, organising both Insider's events and industry events, managing all aspects of the projects from speakers recruitment to logistics.
• Creates locally relevant assets to aid with sales and campaigns - case studies, whitepapers, guides.
• Works closely with sales to measure program performance and lead quality.

We want you to join us while we are taking a step into the future if you have:

• Degree in Business, Marketing or a related field.
• +5 years of previous experience in B2B marketing, ideally for a SaaS business.
• Solid leadership skills with experience in building and managing teams.
• Good knowledge of digital space.
• Experience using marketing automation and CRM tools (e.g. Hubspot, Marketo, Eloqua, Pardot, Salesforce).
• Strong oral and written communication skills with the ability to create and pitch compelling marketing materials.
• Strong creative problem-solving skills.
• Extraordinary attention to detail.
• Excellent event planning and execution skills.
• The ability to maintain a positive attitude.

We provide equal opportunity in a zero-discrimination workplace and not just welcome but also embrace everyone without regard to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status.