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- Tasks: Lead marketing strategies and programs for key European markets from start to finish.
- Company: Join Hershey, a global leader in confectionery and snacks, based in London.
- Benefits: Enjoy competitive salary, career development opportunities, and a collaborative work culture.
- Why this job: Make an impact with creative marketing initiatives while working with a dynamic team.
- Qualifications: 5-8 years in brand management within international FMCG companies required.
- Other info: Opportunity to coach and develop your team while driving brand growth.
The predicted salary is between 43200 - 72000 £ per year.
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Mgr Marketing Europe
Posted Date: Jan 7, 2025
Requisition Number: 123997
Marketing Manager – Europe (based in London, UK)
Summary:
The Marketing Manager will be responsible for developing the marketing and portfolio strategy for key markets in Europe; lead the execution of marketing programs from start to finish, leveraging internal and external support. Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
To effectively perform his or her duties, the marketing manager must be proficient in all of the following key qualities as defined by the Hershey Company:
- Leadership
- Problem Solving
- Communication
- Initiative and Follow-through
- Accountability
- Collaboration
- Creativity
- Technical Mastery
Major Duties/Responsibilities:
Summary of major duties:
Brand Marketing and Business Planning:
- Responsible for full marketing deployment plan: develops consumer and customer insight-driven brand marketing programs under the supervision of his or her manager.
- Builds long and short term brand portfolio growth plans and works closely with Innovation team on pipeline development.
- Presents final deliverables to internal and external teams, and communicates with senior leaders about marketing programs, strategies, and budgets.
Marketing Execution Leadership and Management:
- Develops and implements Annual Business Reviews and Marketing Plans based on strong consumer insights.
- Manages media plan execution and implements integrated above and below the line brand plans.
- Leads the development and execution of brand building initiatives including promotions and advertising.
- Manages ongoing business, including analysis of business results, budgeting, SKU management, financial forecasting and reporting, etc.
- Works closely with key cross-functional partners to ensure brand strategies drive closely linked sales strategies and communications.
- Responsible for planning and tracking DME budget.
- Supports team with local repacking, label changes, etc.
Business Analysis and Realization:
- Working closely with Insights lead, conducts in-depth analysis of market (category), consumer and customer analysis to derive data-driven indicated actions to guide the brand marketing plan development and optimization.
- Identifies effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.
- Conducts ROI analysis to monitor, improve and deliver optimum DME efficiency.
Team Capability Management and Development:
- Be accountable for coaching and developing direct reports.
- Be responsible and committed for the training and development plan for him/herself and his/her team.
Minimum Education and Experience Requirements:
Experience:
- At least 5-8 years working experience in brand management role in the marketing department in international FMCG companies.
- Solid marketing experience in managing one or more brands and multiple countries.
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Mgr Marketing Europe employer: Hershey Company
Contact Detail:
Hershey Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Mgr Marketing Europe
✨Tip Number 1
Familiarize yourself with the latest trends in European marketing, especially in the FMCG sector. Understanding regional differences and consumer behavior will help you stand out during discussions.
✨Tip Number 2
Network with professionals in the industry through LinkedIn or marketing events. Building connections can provide insights into the company culture and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've led. Highlight your leadership and problem-solving skills, as these are key qualities for this role.
✨Tip Number 4
Stay updated on the Hershey Company's recent marketing initiatives and strategies. Being knowledgeable about their brand will demonstrate your genuine interest and commitment to the role.
We think you need these skills to ace Mgr Marketing Europe
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Marketing Manager position. Understand the key responsibilities and required skills, such as leadership, problem-solving, and communication, to tailor your application accordingly.
Highlight Relevant Experience: In your CV and cover letter, emphasize your experience in brand management, particularly in international FMCG companies. Provide specific examples of successful marketing programs you have led and how they align with the responsibilities outlined in the job description.
Showcase Analytical Skills: Since the role involves conducting market analysis and deriving data-driven actions, make sure to include examples of how you've used consumer insights and market trends to inform your marketing strategies in previous roles.
Demonstrate Leadership and Team Development: Discuss your experience in coaching and developing team members. Highlight any training programs you have implemented or participated in, showcasing your commitment to team capability management and development.
How to prepare for a job interview at Hershey Company
✨Showcase Your Leadership Skills
As a Marketing Manager, demonstrating your leadership abilities is crucial. Prepare examples of how you've successfully led teams or projects in the past, highlighting your problem-solving and communication skills.
✨Understand Market Trends
Familiarize yourself with current consumer trends and market analysis relevant to the FMCG sector. Be ready to discuss how these insights can inform your marketing strategies and contribute to brand growth.
✨Prepare for Business Analysis Questions
Expect questions related to business analysis and ROI. Be prepared to discuss how you've used data to drive marketing decisions and optimize campaigns in previous roles.
✨Emphasize Collaboration and Team Development
Highlight your experience in collaborating with cross-functional teams and your commitment to developing team capabilities. Share specific examples of how you've coached or mentored team members to achieve their goals.
