At a Glance
- Tasks: Lead and optimise a dynamic BDR team to drive sales success.
- Company: Cocentric connects people and technology to enhance workplace experiences.
- Benefits: Enjoy hybrid working, 29 days leave, and generous medical care.
- Why this job: Join a collaborative team focused on making work better for everyone.
- Qualifications: 5+ years in Business Development with team management experience required.
- Other info: Opportunity for individual training and world-class sales enablement.
The predicted salary is between 43200 - 72000 £ per year.
At Cocentric, we bring people and technology together to unite and connect the workplace. As a leading reseller of employee experience platforms, our mission is simple: make work better for everyone. We help organisations in hospitality, retail, manufacturing and beyond empower their workforce through human-centred digital solutions.
We’re looking for a Business Development Manager to help us take things to the next level. You’ll lead, support, and optimise our sales function – from pipeline performance and enablement to leading our brilliant BDR team. If you thrive at the intersection of strategy, people, and performance, we’d love to hear from you.
WHAT YOU’LL DO
- Team Leadership and Enablement
- Coach and manage a high-performing team of BDRs.
- Set and enforce clear KPIs for outreach activity, pipeline contribution, and conversion.
- Deliver regular training on messaging, product knowledge, and objection handling.
- Lead Generation Strategy
- Develop sales outbound strategy and playbook: segmentation, cadence and personalisation tactics.
- Partner with marketing to align on ICP, campaigns, and event follow-ups.
- Test and refine new prospecting channels (e.g. LinkedIn, email sequences, intent data tools).
- Content Creation
- Develop and iterate cold outreach templates (emails, InMails, call scripts).
- Collaborate with marketing to co-create sales content such as: persona-driven messaging frameworks, case study snippets for outbound use, top-of-funnel assets for BDR outreach.
- Maintain a library of outreach and enablement content.
- Performance Reporting
- Build and own reporting dashboards for BDR activity, conversion rates and pipeline contribution.
- Report weekly / monthly on team performance and lead quality.
- Ensure CRM is clean, up-to-date, and structured for insight and action.
WHAT YOU’LL BRING
- 5+ years’ experience in Business Development and outbound – ideally in a tech, SaaS, or digital environment.
- Proven experience building and managing high-performing BDR or inside sales teams.
- Deep understanding of sales performance metrics, pipeline management, and forecasting.
- Expertise in HubSpot – including reporting, automation, and deal management.
- Strong communicator and coach – able to inspire, guide, and challenge a team.
- Commercially minded with strong planning, prioritisation, and stakeholder engagement skills.
- Experience in employee experience, workplace tech, or HR platforms is a bonus.
WHY COCENTRIC
- Competitive compensation package and commission.
- Individual training plan, offering world-class sales enablement upskilling.
- Be part of a collaborative, high-growth team backed by recent investment.
- Hybrid working model with a base in our London office and flexibility to work from home.
- 29 days annual leave, including a day off for your birthday, plus bank holidays.
- Our office closes over Christmas.
- Generous private medical care and additional perks with Vitality.
- Cocentric recognise that your family is important and being able to spend quality time with your family as it grows is a wonderful experience. This is why we offer enhanced Maternity, Paternity, Adoption and Parental leave.
BDR Manager employer: Cocentric
Contact Detail:
Cocentric Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land BDR Manager
✨Tip Number 1
Familiarise yourself with the latest trends in employee experience platforms and workplace technology. This knowledge will not only help you understand Cocentric's mission better but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Network with current or former employees of Cocentric on LinkedIn. They can provide valuable insights into the company culture and expectations, which can be a great advantage when discussing your fit for the BDR Manager role.
✨Tip Number 3
Prepare to discuss specific metrics and achievements from your previous roles that demonstrate your ability to lead a high-performing team. Highlighting your experience with KPIs and sales performance metrics will show that you understand what it takes to succeed in this position.
✨Tip Number 4
Think about how you would approach developing a sales outbound strategy for Cocentric. Be ready to share your ideas on segmentation, cadence, and personalisation tactics during the interview to showcase your strategic thinking and creativity.
We think you need these skills to ace BDR Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in business development, particularly in tech or SaaS environments. Emphasise your leadership skills and any experience managing BDR teams, as this is crucial for the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for employee experience platforms and how you can contribute to Cocentric's mission. Mention specific strategies you've implemented in previous roles that align with their goals.
Showcase Relevant Metrics: When detailing your past achievements, include quantifiable metrics that demonstrate your success in sales performance, pipeline management, and team leadership. This will help illustrate your capability to meet the KPIs set by Cocentric.
Research and Align with Company Values: Familiarise yourself with Cocentric's values and mission. In your application, reflect on how your personal values align with theirs, especially regarding making work better for everyone through technology.
How to prepare for a job interview at Cocentric
✨Showcase Your Leadership Skills
As a BDR Manager, you'll be leading a team. Be prepared to discuss your previous experiences in coaching and managing teams. Share specific examples of how you've set KPIs, delivered training, and motivated your team to achieve their targets.
✨Demonstrate Your Strategic Thinking
Cocentric is looking for someone who can develop effective sales strategies. Be ready to talk about your approach to creating outbound strategies, including segmentation and personalisation tactics. Highlight any successful campaigns you've led in the past.
✨Familiarise Yourself with Performance Metrics
Understanding sales performance metrics is crucial for this role. Brush up on key metrics like conversion rates and pipeline management. Be prepared to discuss how you've used data to drive decisions and improve team performance.
✨Align with Company Values
Cocentric values a human-centred approach to technology. Research their mission and think about how your values align with theirs. Be ready to express your passion for improving employee experiences and how you can contribute to their goals.