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For Companies At a Glance
- Tasks: Lead the creation of a retention marketing function and strategy from scratch.
- Company: Join a beloved D2C brand with passionate customers and impressive organic growth.
- Benefits: Enjoy a competitive salary, hybrid working, and comprehensive benefits.
- Why this job: Make a real impact on customer engagement and revenue in a fast-growing company.
- Qualifications: Experience in building retention marketing functions and demonstrating clear ROI is essential.
- Other info: This is a 12-month fixed-term contract with opportunities for creative freedom.
The predicted salary is between 60000 - 80000 £ per year.
This position is only available to suitable candidates who are immediately available or have a minimal notice period due to the need to start ASAP.
Ready to Transform 5% Revenue Contribution into 15%+ at a Scale-Up Targeting £150M This Year?
Are you a CRM visionary who gets excited about untapped potential? A beloved D2C brand with incredible product-market fit, passionate customers who’ve been buying for years, and organic growth that most companies can only dream of. The only thing missing? A structured retention strategy. That’s where you come in.
Why This Role Will Accelerate Your Career
- Zero-to-One Impact Opportunity
- Build an entire retention marketing function from scratch
- Own the strategy that will more than double CRM revenue contribution
- Create lifecycle journeys, onboarding flows, and churn prevention strategies where none exist
- Your fingerprints on every customer touchpoint going forward
Immediate Business Impact
- Currently, only 5-10% of revenue comes from CRM
- Customers from 2020 are still actively purchasing - incredible natural retention to amplify
- Modern Braze platform ready to maximize
- All the foundational data engineering work is complete - you can focus on strategy and execution
Perfect Career Positioning
- Lead a growing team of 2 in a scaling business
- Report directly to an experienced marketing leader who values impact over politics
- Join during a period of explosive growth - ranked among UK's fastest-growing tech companies
- Gain experience with a premium consumer brand that families genuinely love
Creative Freedom
- No legacy systems or "that’s how we’ve always done it" mentality
- Build customer-first communication strategies across email, SMS, push, and content cards
- Work with beloved IP and premium content
What You’ll Achieve in 12 Months
- Transform this business by creating and implementing:
- Structured lifecycle marketing journeys that guide customers from onboarding to advocacy
- Data-driven retention strategies that maximize customer lifetime value
- Omnichannel communication experiences that feel personal and valuable
- Measurable impact on revenue and customer engagement metrics
You’ll work alongside passionate brand, product, and content teams who are as committed to excellence as you are.
The Ideal Candidate
- You’re the CRM leader who:
- Has built or scaled retention marketing functions in D2C scale-ups
- Can demonstrate clear ROI from your CRM strategies (we want to see the numbers!)
- Thrives in "figure it out as you go" environments rather than following playbooks
- Is analytically rigorous but creatively ambitious
- Has experience across multiple channels (email, SMS, push, direct mail)
- Preferably has Braze experience (though platform expertise matters more than specific tools)
You’re excited by:
- Building something meaningful that impacts families worldwide
- Having the autonomy to shape strategy from day one
- Working with a product that generates genuine word-of-mouth advocacy
- Joining a business at an inflection point in its growth journey
What’s In It For You
- Competitive Package: £75,000 - £95,000 + comprehensive benefits
- Flexibility: Hybrid working, minimum 1 day per week in London (King's Cross area)
- Duration: 12-month fixed-term contract
- Growth: Join a company targeting £150M revenue with ambitious expansion plans
Plus: Work with a beloved consumer brand, modern tech stack, collaborative culture, and the satisfaction of building something that genuinely improves family life.
If you’re a results-driven CRM leader who wants to make a significant impact at a fast-growing, purpose-driven business, we want to hear from you.
Next Steps: Ready to learn more? Apply now for a confidential discussion about this unique opportunity to shape the future of customer retention at one of the UK’s most exciting growth companies.
Head of CRM (12-month FTC) employer: Acquire
Contact Detail:
Acquire Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of CRM (12-month FTC)
✨Tip Number 1
Make sure to showcase your experience in building or scaling retention marketing functions. Highlight specific examples where you've successfully increased CRM revenue contribution, as this role is all about transforming the current strategy.
✨Tip Number 2
Familiarise yourself with the Braze platform and other CRM tools. Even if you don't have direct experience with Braze, demonstrating your ability to adapt to new technologies will show that you're ready to hit the ground running.
✨Tip Number 3
Prepare to discuss your analytical skills and how you've used data to drive retention strategies. Be ready to share metrics and results from previous roles that illustrate your impact on customer lifetime value and engagement.
✨Tip Number 4
Emphasise your creative approach to customer communication. This role requires building customer-first strategies across various channels, so think of innovative ideas you can bring to the table that align with the brand's values.
We think you need these skills to ace Head of CRM (12-month FTC)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in building or scaling retention marketing functions, especially in D2C environments. Use specific metrics to demonstrate the ROI of your previous CRM strategies.
Craft a Compelling Cover Letter: In your cover letter, express your excitement about the opportunity to create structured lifecycle marketing journeys. Mention how your analytical skills and creative ambitions align with the company's goals.
Showcase Relevant Experience: When detailing your work history, focus on your achievements in CRM roles. Highlight any experience with platforms like Braze and your success across multiple channels such as email, SMS, and push notifications.
Prepare for Potential Questions: Anticipate questions about your approach to developing retention strategies and how you would measure their success. Be ready to discuss specific examples from your past roles that demonstrate your ability to thrive in dynamic environments.
How to prepare for a job interview at Acquire
✨Showcase Your CRM Success Stories
Prepare to discuss specific examples of how you've built or scaled retention marketing functions in previous roles. Highlight the measurable ROI from your strategies, as this role demands a results-driven approach.
✨Demonstrate Analytical and Creative Skills
Be ready to explain how you balance analytical rigor with creative ambition. Share instances where you've used data to inform your strategies while also thinking outside the box to engage customers.
✨Familiarise Yourself with Braze
While platform expertise is more important than specific tools, having a basic understanding of Braze will be beneficial. If you have experience with it, be sure to mention how you've leveraged it to enhance customer engagement.
✨Emphasise Your Adaptability
This role requires someone who thrives in dynamic environments. Prepare to discuss how you've successfully navigated challenges and adapted strategies on the fly, showcasing your ability to 'figure it out as you go'.
