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- Tasks: Lead brand strategy and drive growth for McVitie's in a dynamic marketing team.
- Company: Join pladis, a global leader in biscuits and confectionery, dedicated to quality and innovation.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for personal growth.
- Why this job: Be part of a purpose-driven team that values collaboration and creativity while making a real impact.
- Qualifications: Experience in brand marketing, project management, and team leadership is essential.
- Other info: This is a 9-month fixed-term contract with a focus on agility and resilience.
The predicted salary is between 43200 - 64800 £ per year.
Senior Brand Manager – McVitie’s Permissable Treats
Apply locations Chiswick Park time type Full time posted on Posted 2 Days Ago job requisition id JR25858
Want to help us bring happiness to the world? Want to join an ambitious and fast growing global biscuits and confectionery business investing heavily in iconic global brands, infrastructure and people? Then this is the place for you.
As proud bakers and chocolatiers and custodians of iconic global brands, we don’t compromise on the quality of ingredients in our products or on the people we hire. We are looking for entrepreneurial spirits who share our passion for bringing happiness to our consumers and who embody our Winning Traits.
To succeed at pladis you need to be purpose-led , resilient , and positive because we expect pace and agility . We insist on collaboration and demand accountability. If that is your thing, then pladis offers global ambition, a clear Vision and roadmap for success, challenge, and unrivalled opportunities to learn and make an impact.
This role is a fixed term contract for approx. 9 months, and will be a hybrid role 3 days per week in Chiswick, London.
Why join our team?
Marketing is at the heart of pladis – we develop and deliver the strategies that drive our continued success. We build exciting brands that consumers love and that are highly relevant to them in their everyday lives, and we work with our internal and external partners to drive sustained growth!
The Marketing team at pladis UK is focused on our key brand portfolios. The Senior Brand Manager will lead their team to deliver to the strategy, and will be focused on our McVitie’s brand portfolios, with a high degree of autonomy and responsibility!
What will this role achieve?
- Responsible for the overall revenue and profit delivery of a brand portfolio.
- To develop, drive and implement the strategic marketing plan for the portfolio, ensuring short and long-term financial targets are achieved.
- Govern the development of the marketing strategy and implementation of key initiatives to ensure business and brand targets and metrics are achieved.
- Work alongside the Marketing Manager and other brand team members to ensure that growth targets are achieved and that our brands continue to lead the market.
- Inspire, persuade, and gain dedication for projects across different functions and levels.
- Be the brand guardian, with a deep consumer understanding and strong commercial knowledge working cross-functionally.
- Ensure a focus on business and brand profitability and a growth agenda.
What will be your key deliverables?
- Develop and deliver brand strategy & plans across the area of responsibility.
- Lead the development of the annual brand plan and identify market opportunities for brand growth.
- Manage part of the brand portfolio, supervising performance and motivating teams to drive brand performance.
- Control the delivery of Brand and business performance critical metrics.
- Emphasize using data and insights to drive projects and the development of the brand.
- Drive key brand projects, working with a cross-functional team.
- Lead communications development and execution across the brand.
- Control Marketing expenditure within pre-agreed budget.
Bring your experience.
Essential
- Proficient project manager, good communicator, experience in dealing with communications and design agencies.
- Ability to lead and influence partners at all levels of the business.
- Proven experience of leading a team/people management experience.
- Experience in brand marketing in a snacking context or FMCG experience.
- Passionate about growing and building brands.
- Strong strategic ability to lead the agenda of some of our biggest brands.
- Experience of communications & media planning.
Desirable
- Degree in Marketing or Business.
Our Values
Purpose led – We’re energised and guided by our purpose to bring happiness with every bite.
Agile – We’re ever evolving, we never stand still, always improving for our customers and our consumers.
Positive – We’re highly motivated, optimistic, courageous, and we inspire each other to be better.
Resilient – We’re persistent in the face of setbacks, quick to adapt, learn and move forward.
Collaborative – We gain strength from operating as one pladis, winning and succeeding together.
pladis is an equal opportunities employer, committed to hiring a diverse workforce. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process.
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Senior Brand Manager employer: pladis Foods Limited
Contact Detail:
pladis Foods Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager
✨Tip Number 1
Familiarize yourself with the McVitie's brand and its product portfolio. Understanding the brand's history, values, and current market position will help you demonstrate your passion and knowledge during the interview.
✨Tip Number 2
Showcase your project management skills by preparing examples of successful campaigns or projects you've led in the past. Highlight how you managed cross-functional teams and drove brand performance.
✨Tip Number 3
Emphasize your ability to use data and insights to inform marketing strategies. Be ready to discuss specific instances where you've leveraged analytics to drive brand growth or improve performance metrics.
✨Tip Number 4
Prepare to discuss your experience in leading and influencing teams. Share examples of how you've motivated team members and collaborated with different functions to achieve common goals.
We think you need these skills to ace Senior Brand Manager
Some tips for your application 🫡
Understand the Brand: Before applying, take some time to understand McVitie's brand values and their market position. This will help you tailor your application to reflect your alignment with their mission of bringing happiness to consumers.
Highlight Relevant Experience: In your CV and cover letter, emphasize your experience in brand marketing, especially within the FMCG sector or snacking context. Provide specific examples of how you've successfully managed projects and led teams.
Showcase Your Strategic Thinking: Demonstrate your strategic ability by discussing past experiences where you developed and implemented successful marketing plans. Use data and insights to illustrate how you drove brand growth and performance.
Tailor Your Application: Make sure to customize your application materials to reflect the qualities pladis is looking for: purpose-led, resilient, positive, and collaborative. Use language from the job description to show that you are a great fit for their team.
How to prepare for a job interview at pladis Foods Limited
✨Show Your Passion for Brand Building
Make sure to express your enthusiasm for growing and building brands during the interview. Share specific examples of how you've successfully developed brand strategies in the past, especially in the snacking or FMCG sectors.
✨Demonstrate Your Project Management Skills
As a Senior Brand Manager, you'll need to showcase your project management abilities. Prepare to discuss how you've led projects from conception to execution, emphasizing your communication skills and ability to influence stakeholders at all levels.
✨Highlight Your Data-Driven Approach
Since the role emphasizes using data and insights, be ready to talk about how you've utilized analytics to drive brand performance. Provide examples of how data has informed your marketing decisions and led to successful outcomes.
✨Emphasize Collaboration and Team Leadership
Collaboration is key at pladis. Be prepared to discuss your experience in leading teams and working cross-functionally. Highlight instances where you've inspired and motivated your team to achieve brand goals.
