Senior Fundraising Marketing Manager

Senior Fundraising Marketing Manager

London Full-Time 43200 - 72000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead marketing strategies for fundraising campaigns and drive income generation.
  • Company: Join Comic Relief, a charity dedicated to making a difference through impactful fundraising.
  • Benefits: Enjoy flexible hours, remote work, wellness programs, and paid volunteer days.
  • Why this job: Be part of a dynamic team that values inclusivity and creativity while making a social impact.
  • Qualifications: Experience in fundraising campaigns, strategic marketing, and strong communication skills required.
  • Other info: This hybrid role allows you to work from home three days a week.

The predicted salary is between 43200 - 72000 £ per year.

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This role will develop and implement marketing strategies for multiple fundraising campaigns and initiatives in support of organisational income and engagement objectives.

Perks and benefits:

  • Flexible working hours
  • Work from home option
  • Wellness programs
  • Employee Assistance Programme
  • Enhanced maternity and paternity leave
  • Paid emergency leave
  • Sabbatical Opportunities
  • Professional development
  • Mentoring/coaching
  • Paid volunteer days
  • Salary sacrifice
  • Payroll giving
  • Team social events
  • Extracurricular clubs
  • Cycle to work scheme
  • Free fruit.

Job Description This role is offered on a hybrid contract giving you the opportunity to also work from home three days a week.

Key responsibilities:

  • Working as part of multi-disciplinary project teams, identify and define the marketing requirements for agreed fundraising campaigns and initiatives through expert facilitation of colleagues and develop and execute the required marketing plans to support fundraising strategies and objectives including directly driving fundraising income generation. This may include for example working with internal and/or external teams to create:
  • Creative campaign propositions/strategic approaches to fundraising campaigns
  • Look and feel guidance
  • Messaging approaches
  • Hero campaign assets such as advertising asset concepts or marketing photography shoots.
  • Work with the Fundraising Creative Lead to develop campaign and marketing briefs for wider internal delivery teams and as required, external agencies, as well as directly producing assets and materials that can be shared internally and externally to bring campaigns and initiatives to life.
  • Work with stakeholders to define and specify how marketing activities will contribute to, and help achieve, fundraising goals. Specify key channels and tactics to deliver objectives (from awareness to conversion), whilst also ensuring comms content/activity is consistent, strategically aligned and focused.
  • Work with digital fundraising experts (for example in paid media) and delivery experts (for example in content production or third parties) to implement the agreed plan and ensure that it works effectively with other fundraising priorities and agendas for Comic Relief. This will also include:
    • The management of BBC Marketing Campaigns with BBC Marketing and BBC Creative
    • Day to day working management, together with Creative Lead, of campaign creative agencies.
  • Working with the corporate partnerships and new business teams to introduce creative campaign propositions to new and existing corporate partners with the goal of achieving wider integration and alignment across campaigns to achieve enhanced conversion and income generation.
  • Directly track and report on performance as well as identifying improvements or opportunities to optimise and increase success.
  • Working with relevant colleagues, proactively participate in and where required lead some aspects of business planning cycles, prioritising activities and setting clear and realistic objectives based on capacity, expertise and team aspirations.
  • Keep abreast of the fundraising marketplace to identify opportunities to enhance Comic Relief’s fundraising campaigns.
  • Play an active role in the Fundraising Team, working collaboratively to enable inclusivity and diversity in order to drive high performance and an action-oriented culture.
  • Line manage, coach and develop the Fundraising Marketing Manager to successfully deliver in their role.
  • Provide balanced, constructive feedback, undertake effective performance management to embed accountability and proactively support the professional development and growth of staff.
  • Maintain regular two way communication and dialogue with staff, ensuring information is cascaded and escalated as needed.
  • Model an enabling, inclusive and empowering leadership style that builds a values-based culture throughout the charity.
  • Person specification

    Essential criteria:

    • Knowledge of fundraising campaigns, fundraising tactics, and digital fundraising channels.
    • Knowledge and experience in developing and rolling out marketing planning and delivery approaches and methodologies across an organisation in support of delivering fundraising outcomes.
    • Strategic marketing planning:
    • Experience of planning marketing activity or projects for campaigns that drive audiences to take action.
    • Capable of analysing complex information; filtering and refining in order to produce clear briefs and effective marketing plans.
    • Experience of marketing planning and tracking, including media planning and awareness measurements.
    • Experience of creating campaign alignment and channel alignment to optimise campaigns.
  • Effective relationship builder with strong stakeholder management and communication skills, and the ability to adapt to different styles and ways of working, incl.:
    • Experience of working collaboratively with a range of team members.
    • Experience of facilitating others to produce clear briefs.
    • Experience of managing external parties such as creative agencies and broadcast partner marketing teams as well as working collaboratively with corporate partners.
  • Communication:

    • Excellent oral, written communication and presentation skills with the ability to inspire and influence stakeholders.
    • Strong interpersonal skills.
  • Project management experience, able to deploy project management methodology.
  • A self-starter with proven ability to work independently, managing own work plan to deliver against set goals and objectives.
  • Ability to understand risks, issues and dependencies within a project/campaign and to synthesise this information to provide accurate and timely information to drive decision making.
  • Line management experience.
  • Desirable criteria:

    • Experience of fundraising for international and national causes.
    • Accredited fundraising or marketing qualification.

    Next Step:

    Please CLICK HERE to see this role on our own website, and apply.

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    Senior Fundraising Marketing Manager employer: www.grapevinejobs.co.uk - Jobboard

    At Comic Relief, we pride ourselves on being an exceptional employer that champions flexibility and employee well-being. With a hybrid work model allowing three days from home, our culture fosters collaboration and inclusivity, while offering extensive professional development opportunities, wellness programs, and generous leave policies. Join us to make a meaningful impact through innovative fundraising campaigns, all while enjoying a supportive environment that values your growth and contributions.
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    Contact Detail:

    www.grapevinejobs.co.uk - Jobboard Recruiting Team

    StudySmarter Expert Advice 🤫

    We think this is how you could land Senior Fundraising Marketing Manager

    ✨Tip Number 1

    Familiarize yourself with the latest trends in fundraising campaigns and digital marketing. This knowledge will help you speak confidently about how you can contribute to our goals during the interview.

    ✨Tip Number 2

    Network with professionals in the fundraising and marketing sectors. Attend relevant events or webinars to connect with potential colleagues and gain insights into effective strategies that you can bring to our team.

    ✨Tip Number 3

    Prepare examples of past projects where you successfully developed and executed marketing plans for fundraising initiatives. Be ready to discuss the outcomes and what you learned from those experiences.

    ✨Tip Number 4

    Showcase your ability to work collaboratively by highlighting experiences where you facilitated teamwork or managed external agencies. This will demonstrate your fit for our inclusive and action-oriented culture.

    We think you need these skills to ace Senior Fundraising Marketing Manager

    Strategic Marketing Planning
    Fundraising Campaign Development
    Digital Fundraising Channels
    Stakeholder Management
    Project Management
    Creative Brief Development
    Campaign Performance Tracking
    Interpersonal Communication Skills
    Analytical Skills
    Collaboration with Creative Agencies
    Media Planning and Awareness Measurement
    Leadership and Team Development
    Adaptability to Different Working Styles
    Self-Starter with Independent Work Capability

    Some tips for your application 🫡

    Understand the Role: Make sure to thoroughly read the job description and understand the key responsibilities and essential criteria. Tailor your application to highlight how your experience aligns with the specific requirements of the Senior Fundraising Marketing Manager position.

    Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for fundraising and marketing. Use specific examples from your past experiences to demonstrate your skills in developing marketing strategies and managing campaigns, as well as your ability to work collaboratively with diverse teams.

    Highlight Relevant Experience: In your CV, emphasize your knowledge of fundraising campaigns and digital channels. Include any project management experience and your ability to analyze complex information to create effective marketing plans. Make sure to mention any relevant qualifications or certifications.

    Showcase Communication Skills: Since excellent communication is crucial for this role, ensure that your application reflects your strong oral and written communication skills. Provide examples of how you've successfully influenced stakeholders or facilitated team collaboration in previous roles.

    How to prepare for a job interview at www.grapevinejobs.co.uk - Jobboard

    ✨Showcase Your Fundraising Knowledge

    Make sure to highlight your understanding of fundraising campaigns and tactics during the interview. Be prepared to discuss specific examples of successful campaigns you've worked on and how you contributed to their success.

    ✨Demonstrate Strategic Marketing Skills

    Discuss your experience in developing marketing plans that drive audience engagement. Share insights on how you've aligned marketing activities with fundraising goals, and be ready to explain your approach to measuring campaign effectiveness.

    ✨Highlight Collaboration and Communication

    Emphasize your ability to work collaboratively with diverse teams and stakeholders. Provide examples of how you've facilitated clear communication and built strong relationships with internal and external partners, including creative agencies.

    ✨Prepare for Project Management Questions

    Be ready to discuss your project management experience, including how you've managed timelines, resources, and risks in previous roles. Highlight any methodologies you've used and how they contributed to successful project outcomes.

    Senior Fundraising Marketing Manager
    www.grapevinejobs.co.uk - Jobboard
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