Digital Marketing Lead

Job Title: Digital Marketing LeadReports to: Head of Marketing We’re looking for a thoughtful, collaborative Digital Marketing Lead to help shape our digital strategy and guide a small, capable team across CRM, SEO, and content. This role sits at the heart of our marketing function, working closely with the Head of Marketing and Ecommerce & Merchandising Manager to deliver meaningful impact.If you’re currently working as a Digital Marketing Executive or Specialist and are ready to step into a leadership role, this could be the ideal next move. We’re looking for someone who’s as passionate about people and purpose as they are about performance.If you are excited about the role but feel you may not meet every requirement, we still encourage you to apply. We value potential, mindset, and a willingness to learn just as much as prior experience.What You’ll Be Doing Lead with PurposeDevelop and deliver a digital marketing strategy that balances commercial performance with customer value.Translate goals into clear priorities across paid, organic and owned channels.Foster strong cross-team collaboration, particularly with our brand and content teams.Support and Grow Your TeamProvide inclusive, empowering line management to three direct report; a Digital Marketing Executive (CRM & email), an SEO & Content Specialist, and a Content Creation Apprentice.Create space for learning, creativity, and ownership, helping each team member grow in confidence and capability.Promote a culture of feedback, curiosity, and shared success. Drive Results Across ChannelsOversee SEO strategy, ensuring content and technical optimisation are aligned with growth goals.Manage PPC campaigns with an eye on both performance and responsible investment.Lead email marketing and CRM activity, ensuring campaigns are engaging, timely, and well-targeted. Champion Insight and LearningUse data to inform decision-making while being comfortable testing new ideas.Champion an iterative approach where progress matters more than perfection.Share results and learnings in a clear, inclusive way across the wider team.What We’re Looking For ExperienceWhile you don’t have to be an expert in each area of performance marketing, you’ll need a solid understanding of SEO, PPC, and email marketing best practice, with experience using relevant tools and platforms and the knowledge to guide more junior team members. SkillsCRM & Email Marketing Proficient in a CRM and email marketing platform (e.g. dotdigital, HubSpot, Mailchimp, Klaviyo, or equivalent)Segmentation and audience managementA/B testing and optimisation of subject lines, copy, and send timesUnderstanding of email deliverability and compliance (e.g. GDPR) SEO Competence in SEO tools such as Google Search Console, SEMrush, Ahrefs, or MozKeyword research and content planningOn-page SEO (meta tags, internal linking, structure)Understanding of technical SEO basics (site speed, mobile-friendliness, indexing)Ability to brief or edit SEO-optimised content Analytics & Reporting Comfortable using Google Analytics (ideally GA4) to assess performanceUTM tracking and campaign attribution understandingAbility to create and interpret performance dashboards or reports (e.g. Looker Studio or Excel)Paid Media Experience running or supporting PPC campaigns (e.g. Google Ads or Meta Ads)Understanding of ad performance metrics and optimisation basicsAbility to collaborate with external partners or specialistsOther SkillsStrong communication and collaboration skills, with the ability to build trust across teams.Confidence interpreting data, setting goals, and guiding others to deliver against them.A natural coach who takes pride in helping others thrive. QualitiesOpen-minded, supportive, and proactive.Comfortable taking the lead but equally happy working as part of a team.Brings care and clarity to work, and values diversity of perspective.What You’ll Get A supportive work environment with an enthusiastic teamOpportunities to shape the future of a growing marketing functionCommitment to your development through coaching, training, and feedbackThe chance to make a meaningful impact in a collaborative, values-led teamDetails Salary: £30,000 – £36,500 (depending on experience)Location: Cleckheaton, West Yorkshire (4 days in office, 1 day WFH with potential to increase)Hours: 08:00 – 16:30 or 08:30 – 17:00Breaks: 15-minute morning and afternoon breaks, plus 30 minutes for lunch