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- Tasks: Join us as an SEO Senior Analyst, crafting strategies and analyzing data for top brands.
- Company: Mindshare Worldwide's OPENMIND is revolutionizing Nestlé's media function across Europe.
- Benefits: Enjoy a dynamic work environment with opportunities to learn from industry experts.
- Why this job: Be part of a transformative team driving SEO excellence for major global brands.
- Qualifications: Strong SEO experience, analytical skills, and a passion for digital marketing are essential.
- Other info: Knowledge of CSS/HTML is a plus; experience in content marketing campaigns is beneficial.
The predicted salary is between 43200 - 72000 £ per year.
This job is brought to you by Jobs/Redefined, the UK’s leading over-50s age inclusive jobs board.
Description
Position at Mindshare Worldwide
OPENMIND
Job Title: ZEUR SEO Senior Analyst
Department / Team: OPENMIND ZEUR Above Market Team
ABOUT OPENMIND
OpenMind by WPP is an integrated agency model drawing on talent from across WPP. It has been created to accelerate the European transformation for Nestlé’s media function. Core to the solution is the advanced best data and technology capabilities, fuelled by WPP’s investment in AI, to maximise the impact of Nestlé media investment.
ACCOUNT OVERVIEW
OpenMind was recently awarded the ZEUR assignment for Nestle Europe. With 47 countries, +450 team members, and regular new product launches, the account is looking for a ZEUR SEO Senior Analyst to provide SEO expertise for in-scope Nestle categories, supporting the ZEUR Search Leads. Being above market, the role offers plenty of variety, with an enjoyable balance between hands-on SEO and market governance, ensuring we’re delivering change at scale. We have a clear plan to create something special with Nestlé’s SEO and we’d love you to be a part of it.
OVERVIEW OF ROLE:
We have a unique opportunity to raise the bar for SEO across ZEUR, working with some of the biggest brands on the planet eager to showcase their supremacy online. As an SEO Senior Analyst in the Above Market Zone team, you’d be part of a group of Search specialists holding authority across the Zone. You will be partnering with brands to ensure they have a clear strategy in place to maximize on the organic opportunity available, which will include working with brands at varied stages of digital maturity. You will be practically involved at every level, crawling sites, assessing data and developing solutions to achieve SEO success. As you do this, you will help educate the wider Local Market teams on your approach to ensure the same principles ring true across the region, driving SEO excellence further still. You will be surrounded by some of the best in the business, so be prepared to learn lots!
RESPONSIBILITIES:
- Under the guidance of Search Leads, Account Directors and Account Managers, you will:
- Develop organic search strategies for specific business units, practically detailing recommendations at a granular level e.g. technical audits, gap analysis etc.
- Work closely with the ZEUR Nestle Search Leads, ensuring Above Market principles and best practices are cascaded in the local markets.
- Steadily build up a constructive, positive rapport with client contacts and third party enablers like content agencies and development teams.
- Report with purpose to deliver key messages efficiently, really getting involved in the data analysis to identify what’s working well.
- Stay up to date on the latest trends and best practices in SEO.
YOUR KNOWLEDGE & ABILITIES:
- Strong foundational level experience in SEO evident.
- Experience working on technical SEO projects.
- Advanced MS Excel and PowerPoint skills.
- Analytical mindset and technical knowledge.
- Strong verbal and written communication skills (including presentation skills).
- Enthusiastic and confident with the ability to interact well with people on a personal and professional level and to thrive in a fast-paced, high pressure environment.
- Takes pride in their work, yet ambitious to achieve more and move with the times e.g. generative AI.
- Organised and methodical, with excellent time and project management skills.
- Demonstrate proactivity and ability to work autonomously, eager to explore and discover.
- Holds a genuine interest in SEO and preferably Digital more broadly, engaging with the specialism in a passionate, intellectual capacity.
- Enjoy working as part of a talented, multi-faceted team united in a common effort to produce best in class SEO activity as a cohesive, positive unit.
- Calm under pressure.
Nice to have:
- Knowledge of CSS, HTML and web standards will be a plus.
- Experience of supporting site migrations from an SEO perspective would be preferable but not essential.
- Experience in researching, planning & executing content marketing campaigns would be preferable but not essential.
- Understanding of PPC basics and the latest trends of the channel.
- Additional language skills advantageous.
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SEO Senior Analyst employer: Mindshare Worldwide
Contact Detail:
Mindshare Worldwide Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Senior Analyst
✨Tip Number 1
Familiarize yourself with the latest SEO trends and best practices. Since this role involves working with some of the biggest brands, showcasing your knowledge of current SEO strategies will set you apart from other candidates.
✨Tip Number 2
Build a portfolio of your previous SEO projects, especially those that involved technical audits or gap analysis. Being able to demonstrate your hands-on experience will be crucial in showing your capability for this role.
✨Tip Number 3
Network with professionals in the SEO field, particularly those who have experience with large brands or agencies. Engaging with others in the industry can provide valuable insights and potentially lead to referrals.
✨Tip Number 4
Prepare to discuss how you would approach SEO challenges specific to Nestlé's diverse product categories. Tailoring your insights to their business model will demonstrate your understanding of their needs and your strategic thinking.
We think you need these skills to ace SEO Senior Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant SEO experience, particularly in technical SEO projects. Use specific examples that demonstrate your analytical mindset and ability to develop organic search strategies.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention your familiarity with Nestlé's brand and how your skills align with their needs, especially in maximizing organic opportunities.
Showcase Your Skills: Emphasize your advanced MS Excel and PowerPoint skills in your application. Provide examples of how you've used these tools in previous roles to analyze data and present findings effectively.
Highlight Continuous Learning: Mention any recent trends or best practices in SEO that you are familiar with. This shows your commitment to staying updated in the field and your genuine interest in SEO and digital marketing.
How to prepare for a job interview at Mindshare Worldwide
✨Showcase Your SEO Expertise
Be prepared to discuss your foundational experience in SEO, especially any technical projects you've worked on. Highlight specific strategies you've developed and the results they achieved.
✨Demonstrate Analytical Skills
Since the role involves data analysis, come ready to explain how you approach data assessment. Share examples of how you've used data to inform SEO strategies and improve performance.
✨Communicate Effectively
Strong verbal and written communication skills are crucial. Practice articulating your thoughts clearly and concisely, especially when discussing complex SEO concepts or presenting findings.
✨Stay Updated on Trends
Show your enthusiasm for SEO by discussing recent trends or changes in the industry. This demonstrates your passion and commitment to staying informed, which is essential for success in this role.
