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- Tasks: Boost DxO's visibility in the UK by connecting with influencers and managing media collaborations.
- Company: Join DxO Labs, a leading French innovator in digital photography and image processing.
- Benefits: Enjoy flexible working options and the chance to work with a multicultural team.
- Why this job: Be part of a creative environment that values innovation and collaboration in the photography industry.
- Qualifications: Must be a native English speaker with a passion for photography and experience in PR or media relations.
- Other info: This role is open to freelancers or permanent employees.
The predicted salary is between 36000 - 60000 £ per year.
In 20 years, DxO Labs has established itself as one of the most innovative French companies in the digital photography and image processing sector. We design and market advanced photo editing software for photographers, amateurs, or experts. Our solutions, based on an in-depth knowledge of optical sciences, offer the most efficient correction and treatment tools. Our know-how is the result of close collaboration between our engineers and the largest research laboratories in applied mathematics. DxO Labs has always relied on the excellence and incomparable know-how of its international and multicultural teams.
DxO Labs is looking for a dynamic and proactive Influence & PR Specialist to join the Press and External Relations (PER) team. The key objective of the Influence & PR Specialist position is to increase the visibility of DxO on the UK market.
Your main missions:
- Identify, expand, and maintain a network of UK influencers and media contacts.
- Contact and build relationships with identified influencers.
- Negotiate terms and set up collaboration deals focused on product publications.
- Coordinate and manage the publication process to ensure timely and effective media coverage.
- Develop and maintain a network of media partners.
- Ensure that influencer and media collaborations contribute to measurable business impact, including traffic generation and revenue growth.
- Collaborate with internal teams, using internal tools, to align media strategies with company goals.
- Track and report on the performance of media collaborations, using internal tools.
Your Profile:
- Native English speaker.
- A background in photography or a keen interest in the field is mandatory.
- Proven experience in media relations, PR, influence management or a related field.
- Understanding of the media landscape and publication processes.
- Strong negotiation and communication skills.
- Ability to build and maintain professional relationships.
- Excellent project management and organizational skills.
This position can be entrusted by a freelancer or a permanent employee.
Influence & PR specialist employer: DxO
Contact Detail:
DxO Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Influence & PR specialist
✨Tip Number 1
Familiarise yourself with the latest trends in photography and image processing. This knowledge will not only help you understand the products better but also enable you to engage more effectively with influencers and media contacts.
✨Tip Number 2
Start building your network of UK influencers and media professionals now. Attend industry events, join relevant online communities, and connect with potential collaborators on social media platforms to establish relationships before applying.
✨Tip Number 3
Prepare to showcase your negotiation skills by thinking of creative collaboration ideas that could benefit both DxO and the influencers. Having a few examples ready can demonstrate your proactive approach during interviews.
✨Tip Number 4
Stay updated on the performance metrics used in PR and influencer marketing. Being able to discuss how you would track and report on the success of collaborations will show your understanding of the role's impact on business growth.
We think you need these skills to ace Influence & PR specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in media relations, PR, and influence management. Emphasise any background in photography or related fields to align with the job requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for photography and your understanding of the media landscape. Mention specific examples of how you've successfully built relationships with influencers or managed PR campaigns.
Showcase Your Skills: In your application, clearly outline your negotiation and communication skills. Provide examples of past projects where you successfully coordinated media coverage or collaborated with influencers.
Research DxO Labs: Familiarise yourself with DxO Labs' products and their position in the market. Mention specific products or initiatives in your application to demonstrate your genuine interest in the company and its goals.
How to prepare for a job interview at DxO
✨Show Your Passion for Photography
Since a background in photography or a keen interest is mandatory, make sure to express your enthusiasm for the field. Share personal experiences or projects that highlight your passion and knowledge about photography.
✨Demonstrate Your Media Relations Skills
Prepare examples of your previous work in media relations or PR. Discuss specific campaigns you've managed, the influencers you've worked with, and the measurable impacts of those collaborations to showcase your expertise.
✨Research Influencers and Media Contacts
Before the interview, identify key influencers and media outlets in the UK market relevant to DxO Labs. Be ready to discuss how you would approach building relationships with them and what strategies you would employ to increase visibility.
✨Highlight Your Project Management Abilities
As the role requires excellent project management skills, prepare to discuss how you organise and manage multiple projects simultaneously. Use specific examples to illustrate your ability to coordinate and ensure timely media coverage.
