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- Tasks: Create and manage influencer campaigns across various platforms to amplify our mission.
- Company: GenderGP is a pioneering online healthcare provider focused on gender-affirming care since 2015.
- Benefits: Enjoy a competitive salary, fully remote work, flexible hours, and a professional development budget.
- Why this job: Make a real impact in diverse communities while working in a supportive and innovative environment.
- Qualifications: 2–4 years of experience in influencer marketing, ideally in regulated industries and multilingual settings.
- Other info: Fluency in multiple languages and experience in youth-focused healthcare are a plus.
The predicted salary is between 26000 - 35000 £ per year.
Join Our Dynamic Team
Location: Remote (UK Hours)
Role Type: Perm + Full Time (40 hours per week)
Salary: Competitive base salary ranging between £26,000–£35,000 pa depending on experience
About GenderGP
At GenderGP, our mission is to make gender-affirming healthcare accessible, inclusive, and supportive. Since 2015, we’ve been pioneering compassionate online care around the world. We’re seeking a strategic, creative Influencer Marketing Specialist to elevate our voice in diverse communities and drive meaningful impact.
Why this role matters
- You’ll forge authentic partnerships with influencers in international, multilingual communities to amplify our mission.
- You’ll drive awareness and trust in highly regulated healthcare spaces—ensuring every collaboration is impactful, genuine, and compliant.
What you’ll be doing
- Develop & execute end-to-end influencer campaigns (Instagram, TikTok, YouTube, X, LinkedIn) tailored to multilingual audiences.
- Research & connect with creators who embody our values—negotiating partnerships, drafting briefs, and overseeing content quality.
- Manage logistics; gifting, affiliate links, content approvals, and ensuring all deliverables are on-brand and on time.
- Monitor & optimise performance metrics (reach, engagement, conversions, CAC), extracting insights to improve future campaigns.
- Ensure compliance; all partnerships must align with healthcare regulations (e.g. ASA, CMA, GDPR), with clear disclosure guidelines.
- Collaborate across teams; working with global marketing, legal, content, design, and regional leads to align messaging.
- Stay ahead of trends; keep on top of algorithm changes, creator trends, and platform updates to inform strategy.
Who you are
- 2–4 years of proven experience in influencer marketing campaigns; ideally abroad or multilingual, with regulated-industry exposure.
- A natural communicator; you can pitch collaboration, negotiate terms, and cultivate ongoing influencer relationships.
- Data-savvy and creative; you excel at using insights (e.g. engagement, ROI) to refine narratives and targeting.
- Culturally fluent; you’re experienced working across languages, time zones, and cultural norms.
- Compliance-minded; you understand the importance of transparency and legal alignment in healthcare messaging.
Salary & Benefits
- £26,000–£35,000, depending on experience, with commission or bonus potential.
- Fully remote, with UK-based preference and flexible hours across time zones.
- Professional development budget; including training in influencer strategy, healthcare compliance, and multilingual marketing.
Nice-to-haves
- Experience in gender-affirming care, telehealth, or youth-focused healthcare influencer campaigns.
- Fluency in Spanish, Portuguese and even American, or familiarity with creator communities in other regions.
- Proficiency in affiliate tools, gifting platforms, or compliance frameworks for sponsored content.
Join us
Help GenderGP expand its reach, transforming lives through awareness, trust, and authentic connections. Every collaboration counts. Every voice matters.
Influencer Marketing Specialist employer: GenderGP
Contact Detail:
GenderGP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Influencer Marketing Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in influencer marketing, especially within the healthcare sector. Understanding how to navigate compliance and regulations will set you apart from other candidates.
✨Tip Number 2
Network with influencers who align with GenderGP's mission. Building genuine relationships with potential collaborators can give you an edge when it comes to pitching your ideas during the interview process.
✨Tip Number 3
Showcase your data-savvy skills by preparing examples of how you've used performance metrics to optimise past campaigns. Being able to discuss specific insights will demonstrate your analytical capabilities.
✨Tip Number 4
Stay updated on algorithm changes and platform updates across social media channels. This knowledge will not only help you in interviews but also show your commitment to staying ahead in the influencer marketing landscape.
We think you need these skills to ace Influencer Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in influencer marketing, especially any work with multilingual or regulated industries. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for gender-affirming healthcare and your understanding of the influencer marketing landscape. Mention specific campaigns you've worked on and how they align with GenderGP's mission.
Showcase Your Data Skills: In your application, provide examples of how you've used data to drive campaign success. Highlight metrics like engagement rates and ROI to demonstrate your analytical abilities.
Highlight Compliance Knowledge: Emphasise your understanding of compliance in healthcare marketing. Mention any experience you have with regulations such as ASA, CMA, and GDPR to show you're well-versed in the legal aspects of influencer partnerships.
How to prepare for a job interview at GenderGP
✨Showcase Your Campaign Experience
Be prepared to discuss specific influencer marketing campaigns you've executed in the past. Highlight your role, the strategies you employed, and the results achieved. This will demonstrate your hands-on experience and understanding of what makes a campaign successful.
✨Understand Compliance Regulations
Since the role involves working in a highly regulated industry, make sure you are familiar with relevant compliance guidelines such as ASA, CMA, and GDPR. Being able to discuss how you ensure compliance in your campaigns will show that you take this aspect seriously.
✨Demonstrate Cultural Fluency
Given the diverse communities GenderGP serves, it's important to showcase your ability to work across different cultures and languages. Share examples of how you've tailored campaigns for multilingual audiences or navigated cultural nuances in previous roles.
✨Stay Ahead of Trends
Research current trends in influencer marketing and be ready to discuss how you keep up with changes in algorithms and creator behaviours. Showing that you are proactive about staying informed will highlight your passion for the industry and your strategic mindset.
