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- Tasks: Lead growth marketing strategies and manage multiple channels in a fully remote role.
- Company: Join the fastest growing B2BD2C platform revolutionizing the technical community.
- Benefits: Enjoy flexible hours, a home office setup, and a £2,500 training budget.
- Why this job: Be part of a dynamic team, drive impactful marketing, and foster a culture of learning.
- Qualifications: 5+ years in SaaS B2C marketing with a focus on product-led growth.
- Other info: Annual company retreats for collaboration and team bonding.
The predicted salary is between 43200 - 72000 £ per year.
My client is the fastest growing B2BD2C platform in its industry, offering a market distributing unique product to the technical community. They seek a Product Lead Growth Head of Marketing responsible for executing growth marketing strategies, managing multiple channels, and collaborating with cross-functional teams. This role is FULLY REMOTE.
This is an excellent opportunity to head up the marketing function with a small team whilst being fully operational. The ideal person will have experience working in a B2C organisation that relies on product led growth and experience working in growth marketing including in SaaS companies with ideally a bottoms up business model.
The Head of Marketing Role Skills
- Execute the overall marketing strategy to align with our client’s strategy
- Own D2C top of funnel and support product to execute our client’s middle of funnel growth initiatives (retention and monetisation)
- Focus on community and influencer marketing techniques
- Partner with both product and sales teams to develop compelling product messaging that effectively communicates the value of the product
- Build and inspire a high-performing marketing team, fostering a culture of collaboration and continuous learning
- A data-led marketer to ensure the product delivers for the customer. Testing, measuring, and optimizing are at the heart of everything.
Skills/Experience Required for Head of Marketing Role:
- At least 5 years demonstrable experience working in a SaaS tech start-up, within a B2C setting with a Product Led Growth model.
- Experience working within product marketing or growth marketing function
- Demonstrable experience managing and developing a high performing team
- Ability to evidence data and insight as a lever and differentiator in growth opportunities
- Ability to work with a high degree of autonomy in a start-up environment and overcome challenges
- Experience managing marketing tech stack including software such as Hubspot, customer.io, Amplitude, Google Analytics, HotJar, Optimizely
Why Work for this Company as their Head of Marketing:
- This is a very flexible opportunity. It is FULLY Remote working anywhere you want!
- Flexi Time – Choose your hours as long as you have at least 4 hours of overlap with London
- Annual company retreat for company collaboration.
- Home office set up to ensure you have everything you need to do the job
- Investment in Training & Personal Development – £2,500 training budget to acquire certifications and more.
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Head of Marketing employer: Armstrong Lloyd
Contact Detail:
Armstrong Lloyd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Make sure to showcase your experience in B2C and SaaS environments during networking opportunities. Connect with professionals in the industry on platforms like LinkedIn and engage in discussions about product-led growth strategies.
✨Tip Number 2
Familiarize yourself with the latest trends in community and influencer marketing. Attend webinars or workshops that focus on these areas, as they are crucial for the role and will help you stand out as a candidate.
✨Tip Number 3
Demonstrate your data-driven approach by preparing case studies or examples of how you've used analytics tools like Google Analytics or Amplitude to drive marketing decisions in previous roles.
✨Tip Number 4
Highlight your leadership skills by discussing your experience in building and managing high-performing teams. Share specific examples of how you've fostered collaboration and continuous learning within your teams.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in growth marketing, particularly in B2C and SaaS environments. Emphasize any product-led growth strategies you've successfully implemented.
Craft a Compelling Cover Letter: In your cover letter, express your passion for marketing and how your skills align with the company's goals. Mention specific examples of how you've driven growth in previous roles, especially through community and influencer marketing.
Showcase Data-Driven Achievements: Include quantifiable results in your application that demonstrate your ability to use data for decision-making. Highlight instances where you tested, measured, and optimized marketing strategies to achieve significant growth.
Research the Company: Familiarize yourself with the company's products and their market position. Understanding their unique selling points will help you tailor your application and show how you can contribute to their growth.
How to prepare for a job interview at Armstrong Lloyd
✨Showcase Your Growth Marketing Experience
Be prepared to discuss your previous roles in growth marketing, especially in B2C and SaaS environments. Highlight specific strategies you've implemented that led to measurable growth, as this aligns with the company's focus on product-led growth.
✨Demonstrate Data-Driven Decision Making
Since the role emphasizes a data-led approach, come equipped with examples of how you've used data to inform marketing strategies. Discuss tools like Google Analytics or Amplitude that you've utilized to optimize campaigns.
✨Emphasize Team Leadership Skills
The company is looking for someone who can build and inspire a high-performing team. Share your experiences in managing teams, fostering collaboration, and promoting continuous learning within your previous organizations.
✨Prepare for Cross-Functional Collaboration
As the role involves partnering with product and sales teams, be ready to discuss how you've successfully collaborated with other departments in the past. Provide examples of how these partnerships have driven successful marketing initiatives.
