Marketing Officer

Charity People is delighted to be partnering with Into Film to recruit for their next Marketing Officer. Into Film is the UK's leading charity for film in education and the community, providing screen industry careers information and advice, supporting young filmmakers, and bringing the power of moving image storytelling into classroom teaching.

If you're passionate about inspiring and supporting young people to learn, and to realise their creative, cultural and career aspirations through film and the moving image, we'd love to hear from you.

We are looking for an experienced marketing professional to play an integral part in the Marketing team, supporting the Marketing Manager to plan, execute, track and evaluate campaigns that promote the Into Film programme.

Contract: Initially a fixed term contract until the end of March 2026, with potential to become permanent

Salary: £25,000 to £28,000 per annum, depending on experience

Location: Hybrid role with minimum one day per week based at the charity office in either London, Cardiff, Belfast, Edinburgh and Salford

Hours: Full-time, 35 hours per week

Closing date for applications: Friday 27th June

Interviews: Interviews will be held remotely week commencing 7th June

Core responsibilities within your role will be to:

• Manage and schedule all email communications to Into Film database and external audiences, including management of email communication's calendar and Email Service Provider (Salesforce Marketing Cloud).
• Maintain integrity of email contact list, write copy, build, segment and send emails.
• Support the Marketing Manager with planning, copywriting and coordination of the marketing of Into Film campaigns across paid, organic and earned media.
• Take the lead on delivery and evaluation of specific marketing campaigns.
• CRM reporting, including setting up dashboards, creating effective reports and working closely with Product & Technology team.
• Ongoing analysis of email reporting and performance to inform future marketing and communications strategies and plans.
• Ensure all emails are on brand; both look and feel and tone of voice.
• Ensure all email campaigns adhere to GDPR consent and data capture regulations.
• Work with colleagues in national teams (England, Scotland, Wales and Northern Ireland) to plan and execute regional email campaigns.
• Implement, monitor and develop automated e-communications journeys to enhance marketing and customer service experiences.
• Manage printed marketing materials such as leaflets, pull up banners, booklets to ensure they are on brand and produced in an environmentally friendly way.

We would love to hear from you if you have the following skills and experience:

• Experience of managing email campaigns for a variety of audiences, including drafting content, Email Service Provider (ESP) management (ideally Salesforce Marketing Cloud), A/B testing and performance analysis.
• A good understanding of email data (open rate, click through rate, click through open rate etc.) and how to analyse it.
• Experience of using a range of analytics tools to help monitor, optimise and evaluate campaign performance including Google Analytics, CRMs and ESPs.
• Experience of using Customer Relationship Management systems (ideally Salesforce) to segment audiences, create campaigns, target audiences and report on activity.
• Experience of managing marketing and communications campaigns across owned, paid and earned channels.
• Management of campaigns and implementing tracking, undertaking evaluation based on performance of KPIs.
• Experience of copywriting and producing content for a range of channels and audiences.

We're particularly interested to receive applications from candidates who have the below, although this is not essential:

• A good understanding of the education market and how teachers can use film (and the arts more broadly) to meet their teaching and learning objectives.
• A love and knowledge of film.

If you're interested in hearing more about this opportunity, please send your CV to Alice at Charity People in the first instance. Alice can be reached at alice@charitypeople.co.uk.

Charity People actively promotes equality, diversity, and inclusion. We match charity needs with skills and experience of candidates, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we know greater diversity will lead to even greater results for the charities we work with.