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- Tasks: Lead the DTC strategy for a fast-growing drinks brand, optimising performance across digital channels.
- Company: Join a high-growth functional drinks brand with a loyal customer base and exciting expansion plans.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for international travel.
- Why this job: Be part of a dynamic team shaping the future of digital growth in a thriving industry.
- Qualifications: Experience in e-commerce or strategy roles, with strong analytical and forecasting skills required.
- Other info: Diversity and inclusion are valued; all backgrounds are encouraged to apply.
The predicted salary is between 68000 - 102000 £ per year.
Location: London (Hybrid) – 1–2 office days per fortnight, with occasional UK and international travel
Sector: Consumer Goods / Beverage / Sports Nutrition / DTC
Salary: £80,000-£90,000
We’re working on behalf of a high-growth business operating in the sports, nutrition, drinks, and supplements space that has quickly gained traction across DTC and Amazon, with exciting plans now underway to expand reach across digital platforms and international markets. Backed by influential founders, incredible investors, and a highly engaged customer base, the business has sold millions of units within its first two years. With a growing product range and a loyal online following, this is a unique opportunity to take ownership of a fast-scaling DTC channel at a pivotal stage.
They are now hiring a Head of DTC Strategy to own the commercial performance across all direct-to-consumer channels—including Website, Amazon, and TikTok Shop. This role is ideal for someone who blends analytical rigour with strategic thinking, and who can work independently to translate insights into action. You’ll work closely with the founders, Sales Director, and marketing leads to help shape the next phase of digital growth.
Key Responsibilities:- Own the DTC commercial strategy across website, Amazon, and TikTok Shop
- Monitor performance and develop reporting across revenue, margin, CAC, LTV, and retention
- Optimise pricing, promotions, and digital campaigns to drive sustainable growth
- Analyse the impact of subscriptions and identify levers to improve churn and lifetime value
- Partner with marketing to evaluate performance of paid channels and conversion funnels
- Build forecasting models for DTC demand, working cross-functionally with ops and finance
- Translate commercial insights into decisions on stock planning, marketing budget, and promotional activity
- Act as the commercial lead on all things DTC—providing clarity, structure, and recommendations to the wider team
- Proven experience in a commercial, strategy, or e-commerce role within a high-growth consumer brand
- Strong understanding of DTC business models, online margin structures, and digital customer journeys
- Skilled in Excel/Sheets and comfortable owning forecasting and performance modelling
- Analytical mindset with the ability to turn data into insight and commercial action
- Confident working cross-functionally with marketing, operations, and finance
- Comfortable operating as an individual contributor, managing your own workload without direct team support
At Lime Talent, we are committed to supporting diversity and inclusion. We welcome applications from all backgrounds and ensure every candidate is assessed solely on merit and ability.
Lime Talent is acting as an employment agency in relation to this vacancy. Lime Talent is a recruitment agency specialising in the consumer goods industry. To view a broader selection of our current vacancies, go to www.limetalentgroup.com.
By making an application to Lime Talent you confirm that you have read and agree to our privacy policy which can be found at https://www.limetalentgroup.com/privacy-and-data-policies.
Head of DTC Strategy employer: Lime Talent
Contact Detail:
Lime Talent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of DTC Strategy
✨Tip Number 1
Familiarise yourself with the latest trends in DTC strategies, especially within the beverage and sports nutrition sectors. Understanding what competitors are doing can give you an edge in discussions during interviews.
✨Tip Number 2
Network with professionals in the consumer goods and e-commerce space. Attend industry events or webinars to connect with potential colleagues or mentors who can provide insights into the role and company culture.
✨Tip Number 3
Prepare to discuss specific examples of how you've driven growth in previous roles. Be ready to share metrics and outcomes that demonstrate your analytical skills and strategic thinking in a DTC context.
✨Tip Number 4
Research the company's product range and customer base thoroughly. Being able to articulate how you would approach their unique challenges and opportunities will show your genuine interest and fit for the role.
We think you need these skills to ace Head of DTC Strategy
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in DTC strategy, e-commerce, and consumer goods. Use specific examples that demonstrate your analytical skills and strategic thinking.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the brand and the role. Mention how your background aligns with their needs, particularly in driving growth across digital platforms like Amazon and TikTok Shop.
Highlight Analytical Skills: In your application, emphasise your proficiency in data analysis and forecasting. Provide examples of how you've used data to inform business decisions and improve performance in previous roles.
Showcase Cross-Functional Collaboration: Demonstrate your ability to work with various teams such as marketing, operations, and finance. Include examples of successful projects where you collaborated to achieve common goals.
How to prepare for a job interview at Lime Talent
✨Understand the DTC Landscape
Make sure you have a solid grasp of direct-to-consumer (DTC) business models and how they differ from traditional retail. Be prepared to discuss your insights on online margin structures and digital customer journeys, as this role heavily relies on these aspects.
✨Showcase Analytical Skills
Since the position requires an analytical mindset, come ready to demonstrate how you've used data to drive commercial decisions in previous roles. Bring examples of how you've turned insights into actionable strategies, particularly in e-commerce settings.
✨Prepare for Cross-Functional Collaboration
This role involves working closely with marketing, operations, and finance teams. Be ready to discuss your experience in cross-functional projects and how you’ve successfully collaborated with different departments to achieve common goals.
✨Demonstrate Independence and Ownership
As an individual contributor, it's crucial to show that you can manage your own workload effectively. Share examples of how you've taken ownership of projects or strategies in the past, especially in high-growth environments, to illustrate your ability to work independently.
