Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead the DTC strategy for a fast-growing drinks brand, optimising performance across digital channels.
- Company: Join a high-growth functional drinks brand with a loyal customer base and exciting expansion plans.
- Benefits: Enjoy hybrid working, competitive salary, and the chance to shape a thriving DTC channel.
- Why this job: Be part of a dynamic team driving digital growth in a rapidly evolving market.
- Qualifications: Experience in e-commerce or strategy roles, with strong analytical and forecasting skills required.
- Other info: Opportunity for occasional travel and collaboration with influential founders and investors.
The predicted salary is between 68000 - 102000 £ per year.
Location: London (Hybrid) – 1–2 office days per fortnight, with occasional UK and international travel
Sector: Consumer Goods / Beverage / Sports Nutrition / DTC
Salary: £80,000-£90,000
We’re working on behalf of a high-growth business operating in the sports, nutrition, drinks, and supplements space that has quickly gained traction across DTC and Amazon, with exciting plans now underway to expand reach across digital platforms and international markets. Backed by influential founders, incredible investors, and a highly engaged customer base, the business has sold millions of units within its first two years. With a growing product range and a loyal online following, this is a unique opportunity to take ownership of a fast-scaling DTC channel at a pivotal stage.
They are now hiring a Head of DTC Strategy to own the commercial performance across all direct-to-consumer channels—including Website, Amazon, and TikTok Shop. This role is ideal for someone who blends analytical rigour with strategic thinking, and who can work independently to translate insights into action. You’ll work closely with the founders, Sales Director, and marketing leads to help shape the next phase of digital growth.
Key Responsibilities:- Own the DTC commercial strategy across website, Amazon, and TikTok Shop
- Monitor performance and develop reporting across revenue, margin, CAC, LTV, and retention
- Optimise pricing, promotions, and digital campaigns to drive sustainable growth
- Analyse the impact of subscriptions and identify levers to improve churn and lifetime value
- Partner with marketing to evaluate performance of paid channels and conversion funnels
- Build forecasting models for DTC demand, working cross-functionally with ops and finance
- Translate commercial insights into decisions on stock planning, marketing budget, and promotional activity
- Act as the commercial lead on all things DTC—providing clarity, structure, and recommendations to the wider team
- Proven experience in a commercial, strategy, or e-commerce role within a high-growth consumer brand
- Strong understanding of DTC business models, online margin structures, and digital customer journeys
- Skilled in Excel/Sheets and comfortable owning forecasting and performance modelling
- Analytical mindset with the ability to turn data into insight and commercial action
- Confident working cross-functionally with marketing, operations, and finance
- Comfortable operating as an individual contributor, managing your own workload without direct team support
At Lime Talent, we are committed to supporting diversity and inclusion. We welcome applications from all backgrounds and ensure every candidate is assessed solely on merit and ability.
Head of DTC Strategy employer: Lime Talent
Contact Detail:
Lime Talent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of DTC Strategy
✨Tip Number 1
Familiarise yourself with the latest trends in DTC strategies, especially within the beverage and sports nutrition sectors. Understanding what competitors are doing can give you a significant edge in discussions during interviews.
✨Tip Number 2
Network with professionals in the consumer goods and e-commerce space. Attend industry events or webinars to connect with key players and gain insights that could be beneficial for your application and future role.
✨Tip Number 3
Prepare to discuss specific examples of how you've driven growth in previous roles. Be ready to share metrics and outcomes that demonstrate your analytical skills and strategic thinking, as these are crucial for the Head of DTC Strategy position.
✨Tip Number 4
Research the company’s current DTC channels and their performance. Being able to articulate your thoughts on their existing strategies and suggest improvements will show your genuine interest and proactive approach.
We think you need these skills to ace Head of DTC Strategy
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in DTC strategy, e-commerce, and consumer goods. Use specific examples that demonstrate your analytical skills and strategic thinking.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the brand and the role. Mention how your background aligns with their needs, particularly in driving growth across digital platforms like Amazon and TikTok Shop.
Highlight Key Achievements: In your application, emphasise any previous successes in optimising pricing, promotions, or digital campaigns. Quantify your achievements where possible to show your impact on revenue and customer retention.
Showcase Analytical Skills: Demonstrate your proficiency in data analysis by discussing tools you’ve used (like Excel) and how you've turned insights into actionable strategies. This is crucial for the Head of DTC Strategy role.
How to prepare for a job interview at Lime Talent
✨Understand the DTC Landscape
Familiarise yourself with the direct-to-consumer (DTC) business model, especially in the context of the beverage and sports nutrition sectors. Be prepared to discuss how you can leverage your knowledge to enhance the company's online presence and sales performance.
✨Showcase Analytical Skills
Highlight your experience with data analysis and performance modelling. Be ready to provide examples of how you've used data to drive strategic decisions in previous roles, particularly in optimising pricing, promotions, and digital campaigns.
✨Demonstrate Cross-Functional Collaboration
Since this role involves working closely with marketing, operations, and finance, prepare to discuss your experience in cross-functional teams. Share specific instances where your collaboration led to successful outcomes, emphasising your ability to communicate effectively across departments.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities and strategic thinking. Think of scenarios related to DTC challenges, such as improving customer retention or optimising conversion funnels, and be ready to outline your approach to tackling these issues.
