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- Tasks: Lead the CRM strategy to enhance customer engagement and loyalty through data-driven campaigns.
- Company: Join a classic British brand known for high-quality shoes and accessories with over 100 years of heritage.
- Benefits: Enjoy a hybrid work model, competitive salary, and a creative, quality-focused company culture.
- Why this job: Be part of a team that values craftsmanship and meaningful customer connections in a stylish environment.
- Qualifications: 5+ years in CRM & Loyalty, strong data analytics skills, and experience with ESP/CRM platforms required.
- Other info: This role offers a chance to shape customer experiences and drive impactful marketing strategies.
The predicted salary is between 42000 - 84000 £ per year.
My client is a classic British brand that’s been around for over 100 years, known for their high-quality shoes and accessories that blend timeless design with a modern edge. What started as a small family business has grown into a go-to name on the UK high street, trusted for pieces that are stylish, well-made, and built to last. For those that appreciate good design and value over fast fashion, they strike the perfect balance between heritage and contemporary cool. The brand has a strong culture of quality, creativity, and doing things the right way—whether that’s through craftsmanship, customer care, or making more thoughtful choices for the future.
They have a fantastic opportunity for a CRM Manager to join their team.
We’re looking for a hands-on, data-driven CRM Manager to take ownership of their CRM function across the UK & Ireland. The CRM Manager will be responsible for planning, executing, and continuously evolving their omni-channel CRM strategy to drive acquisition, engagement, loyalty, and long-term customer value. Key digital channels are primarily email—with a growing focus on SMS, web, and loyalty. You’ll lead the end-to-end process: from segmentation, campaign planning and deployment, to performance measurement and reporting. This is a hands-on role with clear scope: to lead and evolve how they connect with their customers in meaningful, measurable ways.
Day To Day you will be:
- Managing the strategic planning, deployment, and performance analysis of all email communications, supported by a content and digital marketing team.
- Maintaining an always-on customer acquisition and retention strategy, continuously growing and enriching the CRM database.
- Taking full accountability for the email channel, including delivery and optimisation of weekly emails.
- Partnering with platforms including Emarsys/SAP & Wunderkind, to track effectiveness and guide customer journey improvements.
- Running their Loyalty Programme, working closely with the Head of Marketing to evaluate performance and future-proof its success.
- Leading the development of a customer dashboard in partnership with IT and Business Analysis, providing a single, holistic view of their omni-channel customer.
Key Skills:
- Over 5 years experience in CRM & Loyalty
- Experience in segmentation, personalization and a/b testing
- Strong acumen for customer data & analytics with the ability to digest and translate insight into actionable take-outs and actions for the business
- Experience with working with ESP/CRM Platforms
If this sounds like the CRM Manager role for you, then APPLY NOW!
CRM Manager employer: Just Us People
Contact Detail:
Just Us People Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager
✨Tip Number 1
Familiarise yourself with the brand's history and values. Understanding their heritage and commitment to quality will help you align your approach to CRM strategies that resonate with their target audience.
✨Tip Number 2
Showcase your experience with specific CRM platforms mentioned in the job description, like Emarsys or SAP. Highlighting your hands-on experience with these tools can set you apart from other candidates.
✨Tip Number 3
Prepare to discuss your previous successes in customer acquisition and retention strategies. Be ready to share metrics or case studies that demonstrate your ability to drive engagement and loyalty through effective CRM practices.
✨Tip Number 4
Network with professionals in the fashion industry, especially those who have worked in CRM roles. Engaging with industry peers can provide insights and potentially lead to referrals that strengthen your application.
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM and loyalty programmes. Focus on your achievements in segmentation, personalisation, and data analytics, as these are key skills for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the brand and the fashion industry. Mention specific examples of how you've successfully managed CRM strategies in the past and how you can bring value to their team.
Showcase Your Data Skills: In your application, emphasise your experience with customer data and analytics. Provide examples of how you've used data to drive customer engagement and improve campaign performance.
Highlight Relevant Tools Experience: Mention any experience you have with CRM platforms like Emarsys or SAP, as well as your familiarity with email marketing tools. This will demonstrate your readiness to take ownership of their CRM function.
How to prepare for a job interview at Just Us People
✨Know the Brand Inside Out
Before your interview, make sure you research the company thoroughly. Understand their history, values, and what sets them apart in the fashion industry. This will not only show your genuine interest but also help you align your answers with their brand ethos.
✨Showcase Your Data Skills
As a CRM Manager, you'll need to demonstrate your proficiency in data analysis. Be prepared to discuss specific examples of how you've used customer data to drive engagement and loyalty in previous roles. Highlight any experience with segmentation and A/B testing.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and strategic thinking. Prepare scenarios where you've successfully managed CRM campaigns or improved customer retention. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Discuss Your Experience with CRM Platforms
Familiarity with platforms like Emarsys/SAP and Wunderkind is crucial. Be ready to talk about your hands-on experience with these tools, how you've leveraged them for campaign success, and any challenges you've faced while using them.
