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- Tasks: Lead channel marketing strategies and enhance partner relationships for growth.
- Company: Join a dynamic team focused on innovative marketing solutions in retail and digital spaces.
- Benefits: Enjoy flexible working options, competitive salary, and opportunities for professional development.
- Why this job: Be part of a fast-paced environment that values creativity and collaboration for impactful results.
- Qualifications: 5+ years in B2B channel marketing with strong communication and analytical skills required.
- Other info: Ideal for those passionate about driving change in the marketing landscape.
The predicted salary is between 36000 - 60000 £ per year.
Are you ready to lead the evolution of channel marketing across retail and digital landscapes? We’re seeking a Commercial Channel Marketing Manager who thrives in partner-driven environments and enjoys turning insight into execution. In this pivotal role, you’ll bridge the gap between marketing strategy and sales outcomes by strengthening partner relationships, enhancing visibility, and delivering growth at scale.
The Commercial Channel Marketing Manager is a pivotal role in a fast-moving team that develops and executes high impact marketing strategies and programs that drive demand and revenue through the channel ecosystem. You will need to be both a natural leader and collaborator that empowers partners to elevate the customer experience in indirect sales channels for measurable growth whilst aligning with the company’s commercial marketing.
Key Responsibilities- Strategic Planning: Develop and implement integrated channel marketing strategies that align with broader commercial objectives and seasonal priorities.
- Partner Engagement: Build strong relationships with channel partners, supporting their growth with co-branded campaigns, toolkits, and enablement resources.
- Campaign Management: Lead execution of omni-channel campaigns, spanning promotions, digital, and events, to drive awareness, engagement, and measurable results.
- Market Intelligence & Insight: Proactively identify shifts in market trends, partner needs, and competitor activity to translate insights into strategy that enhances channel performance.
- Performance Tracking & Optimisation: Track KPIs and ROI across campaigns and partner initiatives to evaluate investment effectiveness, generate actionable insight, and continuously optimise for performance and efficiency.
- Budget Oversight: Manage MDF (Market Development Funds) and co-op budgets with clear tracking, governance, and reporting.
- Cross-Functional Collaboration: Partner with sales, category, brand, and enablement teams to ensure integrated execution and shared success metrics.
- 5+ years’ experience in B2B channel-focused or partner marketing background.
- Strong understanding of indirect sales models and partner ecosystems.
- Demonstrated success managing multi-channel campaigns and stakeholder alignment.
- Commercial mindset with data-led decision making.
- Excellent written and verbal communication skills.
- Proficiency in marketing tools and CRM platforms.
- Experience in a high-tech, SaaS, or manufacturing industry.
- Track record of launching Channel partner marketing programs at scale.
- Familiarity with global channel structures or international marketing strategies.
- Depth and quality of partner engagement, including satisfaction and programme adoption.
- Contribution of channel-led marketing to qualified lead generation and pipeline growth.
- Measurable ROI from partner campaigns and co-marketing initiatives.
- Effective deployment and impact of vendor funding.
- Sustained growth in revenue driven through indirect partner channels.
Channel Marketing Manager employer: Big Picture UK
Contact Detail:
Big Picture UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Channel Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in channel marketing, especially in B2B environments. Understanding the current landscape will help you speak confidently about strategies and insights during interviews.
✨Tip Number 2
Network with professionals in the channel marketing space. Attend industry events or webinars to connect with potential colleagues and partners, which can provide valuable insights and possibly lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful multi-channel campaigns you've managed. Highlight your role in these projects and the measurable outcomes to demonstrate your impact and expertise.
✨Tip Number 4
Showcase your understanding of partner ecosystems by researching StudySmarter's current partnerships and marketing initiatives. This knowledge will allow you to tailor your discussions and show how you can contribute to our goals.
We think you need these skills to ace Channel Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B channel marketing and partner engagement. Use specific examples that demonstrate your success in managing multi-channel campaigns and stakeholder alignment.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and how your background aligns with the company's goals. Mention your understanding of indirect sales models and how you can contribute to enhancing partner relationships.
Showcase Your Achievements: Quantify your achievements in previous roles, such as lead generation, revenue growth, or successful campaign execution. This will help illustrate your impact and effectiveness in channel marketing.
Research the Company: Familiarise yourself with the company's products, services, and market position. Understanding their commercial objectives and seasonal priorities will allow you to tailor your application and demonstrate your strategic thinking.
How to prepare for a job interview at Big Picture UK
✨Showcase Your Strategic Thinking
Be prepared to discuss how you would develop and implement integrated channel marketing strategies. Use examples from your past experience to demonstrate your ability to align marketing initiatives with broader commercial objectives.
✨Emphasise Partner Engagement Skills
Highlight your experience in building strong relationships with channel partners. Discuss specific campaigns or toolkits you've created that supported partner growth, showcasing your collaborative approach.
✨Demonstrate Campaign Management Expertise
Prepare to talk about your experience managing multi-channel campaigns. Be ready to share metrics and results from previous campaigns, illustrating your ability to drive awareness and engagement effectively.
✨Discuss Data-Driven Decision Making
Since a commercial mindset is crucial for this role, be sure to explain how you've used data to inform your marketing strategies. Share examples of how you've tracked KPIs and optimised campaigns based on performance insights.
