Licensing Sales Manager - Party (Fixed-term contract)

Licensing Sales Manager – Party (Fixed-term contract)

Are you passionate about bringing Disney magic to life through celebration and creativity?

As a Licensing Sales Manager, you’ll play a pivotal role in shaping the future of our beloved brands across the EMEA region, with a dedicated focus on girls’ dress‑up, apparel, and party categories. This full‑time, fixed‑term contract covers parental leave, based in our London Hammersmith office, four days a week.

What You Will Do

• Partner with the Senior Licensing Sales Manager / Licensing Sales Director to implement long‑term strategies for Hardlines and Party, aligning with franchise and category goals.
• Use market trends, consumer insights, and commercial data to shape strategies that grow the girls’ dress‑up, apparel, and party business across EMEA.
• Lead the annual operating plan and quarterly forecasting for Hardlines and Party licensees, collaborating with franchise, marketing, product development, and finance teams.
• Manage and grow relationships with licensees in the girls’ dress‑up and party space, ensuring strong joint business planning and performance.
• Negotiate regional contracts and ensure alignment with global and local stakeholders.
• Collaborate with creative and product development teams to bring innovative Hardlines and Party products to market, ensuring brand integrity and commercial success.
• Support licensees and retailers with marketing initiatives that drive sell‑through, including digital, social, and in‑store activations.
• Champion Disney’s International Labour Standards (ILS) process with suppliers in the Hardlines and Party categories.
• Lead new business development efforts and research to identify scalable opportunities in dress‑up, partywear and related hardlines.
• Represent the category in market meetings and share best practices across regions.

Required Qualifications & Skills

• Proven experience in product development, merchandising or commercial sales within girls’ dress‑up, hardlines or party categories.
• Strong understanding of the consumer products industry, ideally with licensing experience.
• Demonstrated ability to build and manage commercial relationships, lead cross‑functional collaboration and deliver against financial targets.
• Analytical mindset with the ability to translate data into actionable strategies.
• Agile and proactive in identifying new opportunities and adapting to change.
• Proficient in MS Office tools and fluent in English; additional European languages are a plus.
• Strong grasp of digital and retail marketing, with a creative and strategic approach to problem‑solving.
• Excellent planning, organisational and influencing skills.
• Cultural awareness and sensitivity to local market dynamics across EMEA.

The Perks

• 25 days annual leave
• Private medical insurance & dental care
• Free park entry: the opportunity to enter any of our parks with your family and friends for free
• Disney discounts: entitled to discounts on designated Disney products, resort F&B and ticketing
• Excellent parental and guardian leave
• Employee resource groups – Women @ Disney, Disney Diversity, Disney Pride, our new disability & neurodiversity focused group – ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.