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- Tasks: Lead cross-functional teams to optimise marketing tech products and streamline planning processes.
- Company: Join a global streaming platform focused on impactful marketing across Europe.
- Benefits: Enjoy flexible working options, competitive salary, and opportunities for professional growth.
- Why this job: Be part of a dynamic team driving measurable impact through data-driven marketing strategies.
- Qualifications: Experience in technical product management and media operations is essential; a degree in a quantitative field preferred.
- Other info: This role offers the chance to work with diverse teams and enhance your analytical skills.
The predicted salary is between 43200 - 72000 £ per year.
Senior Technical Product Manager ( Marketing )
London, United Kingdom | Posted on 11/25/2024
As a Senior Product Manager – Technical, you will play a key role in optimizing the marketing campaign lifecycle across 15 European countries. You’ll work closely with internal teams (media, marketing, strategy, finance) and external partners (agencies, data providers) to define the long-term product vision and drive improvements in data governance, media planning, and campaign optimization. Based within the global marketing organization, you’ll support a team that manages ATL media bookings, works with regional agencies, and oversees complex data flows and vendor relationships, all aimed at driving measurable impact for the streaming platform\’s brand.
What You Will Do:
You will lead cross-functional collaborations to improve marketing tech products and streamline planning processes. Your role will involve defining and implementing data governance practices, driving process optimizations, and conducting advanced data analysis to generate actionable insights. You will also drive the development of standardized data models and ensure these solutions are applied consistently across regions. Your focus will be on leveraging data to improve media planning, campaign performance, and overall product strategy.
Key Responsibilities:
- Identify and develop scalable solutions for marketing planning and optimization.
- Collaborate with technical and non-technical teams to improve product capabilities.
- Establish and manage data governance for consistency and quality.
- Lead change management and process improvements with internal teams and agencies.
- Conduct data analysis to uncover insights and drive media optimization.
- Develop standardized data models and templates for regional consistency.
- Manage data audits and ensure high-quality data management.
- Oversee adaptation requests and prioritize program improvements.
- Foster a data-driven culture to enhance media measurement.
Requirements
BASIC QUALIFICATIONS:
- Experience owning/driving roadmap strategy and definition.
- Experience contributing to engineering discussions around technology decisions and strategy related to a product.
- Experience in technical product management, program management or engineering.
- Experience owning feature delivery and tradeoffs of a product.
- Experience with end to end product delivery.
- Experience in media or marketing data systems, media operations and/or advanced analytics.
- Experience with media tooling and ad tech across a robust mix of formats including, but not limited to television, print, digital, mobile and out-of-home in DE, UK, FR, IT, ES, PL, TR, Nordics.
PREFERRED QUALIFICATIONS:
- Experience in using analytical tools, such as Tableau, Qlikview, QuickSight.
- Experience bridging technical and business teams to collect and refine requirements, prioritize incoming work requests, and ensure all committed work is delivered on time.
- Experience with automation, processing, and management of large, complex datasets.
- Proven expertise in media measurement, including advanced techniques like Marketing Mix Modeling.
- Bachelor\’s degree in a quantitative field like Analytics, Computer Science or Business.
- Demonstrated track record of driving process improvements and innovations in a fast-paced, global environment.
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Contact Detail:
Menaalliances Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Technical Product Manager ( Marketing )
✨Tip Number 1
Familiarise yourself with the latest trends in marketing technology and data governance. Understanding how these elements interact will help you speak confidently about your vision for optimising marketing campaigns during interviews.
✨Tip Number 2
Network with professionals in the marketing and product management fields, especially those who have experience in media operations and analytics. Engaging with industry peers can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've driven process improvements or innovations in previous roles. Highlighting your hands-on experience with data analysis and campaign optimisation will set you apart from other candidates.
✨Tip Number 4
Showcase your familiarity with analytical tools like Tableau or Qlikview. Being able to demonstrate your proficiency with these tools can significantly enhance your candidacy, as they are crucial for the role.
We think you need these skills to ace Senior Technical Product Manager ( Marketing )
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in technical product management, media operations, and data governance. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: In your cover letter, explain why you are passionate about the role and how your background aligns with the responsibilities outlined. Mention specific experiences that showcase your ability to lead cross-functional teams and drive process improvements.
Showcase Analytical Skills: Since the role involves advanced data analysis, include examples of how you've used analytical tools like Tableau or Qlikview in previous positions. Highlight any successful projects where your insights led to measurable improvements.
Demonstrate Collaboration Experience: Provide examples of past collaborations with both technical and non-technical teams. Emphasise your ability to bridge gaps between different departments and ensure successful project delivery.
How to prepare for a job interview at Menaalliances
✨Showcase Your Technical Expertise
As a Senior Technical Product Manager, it's crucial to demonstrate your understanding of technical concepts and product management. Be prepared to discuss your experience with media and marketing data systems, as well as any analytical tools you've used, like Tableau or Qlikview.
✨Highlight Cross-Functional Collaboration
This role involves working closely with various teams. Share examples of how you've successfully collaborated with both technical and non-technical teams in the past. Emphasise your ability to bridge gaps between different departments to drive product improvements.
✨Discuss Data Governance Practices
Since data governance is a key responsibility, be ready to talk about your experience in establishing and managing data governance frameworks. Provide specific examples of how you've ensured data quality and consistency in previous roles.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving skills and decision-making process. Think of situations where you had to make trade-offs in product delivery or manage complex datasets, and be ready to explain your thought process and outcomes.
