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- Tasks: Own and optimise marketing systems, primarily HubSpot, to drive performance and insights.
- Company: Join a fast-growing B2B marketing team that values collaboration and innovation.
- Benefits: Enjoy remote work, 33 days annual leave, and a supportive culture focused on diversity.
- Why this job: Be part of a dynamic team shaping data-driven marketing strategies for scalable growth.
- Qualifications: 3+ years in marketing operations with strong HubSpot and analytical skills required.
- Other info: Opportunities for career growth and participation in seasonal events and awards.
The predicted salary is between 28000 - 36000 £ per year.
Location: UK Remote
Salary: £35,000 - £45,000 per annum
Hours: 37.5 per week
Contract: Permanent
Report to: Head of B2B Marketing
We are looking for a commercially minded and data driven Sr Marketing Operations Executive to join our fast growing B2B Marketing team. In this role, you’ll own and optimise our marketing systems, integrations and data - primarily in HubSpot - to unlock performance across the funnel. You’ll use data to surface insights, improve campaign effectiveness, optimise conversions, drive revenue and bring visibility to the buyer journey. This is not just an executional role: you’ll play a strategic part in shaping how data informs decisions, drives performance and contributes to scalable growth.
Working alongside the Sales Operations Manager, you’ll focus on marketing-specific systems and processes while ensuring seamless collaboration and alignment across the B2B Marketing and Sales teams. You’ll also work closely with our central Data team to leverage business intelligence capabilities and support company-wide analytics initiatives. You’ll be joining a collaborative B2B team that values experimentation, agility and learning.
Key Responsibilities:- Own the B2B marketing tech stack, with a particular focus on the ongoing optimisation and use of HubSpot (in coordination with Sales Ops)
- Provide hands-on support for marketing campaign execution to ensure timely delivery (e.g. landing pages, forms, audience data)
- Develop and maintain marketing automation workflows, lead scoring models, campaign tracking and system integrations
- Work cross-functionally to define, monitor and report on key KPIs to track performance, identify opportunities and deliver actionable insights
- Collaborate closely with Sales Ops, Sales, Data, and the Marketing team to ensure alignment and data accuracy across the full funnel
- Support the B2B Marketing team with data-led planning, identification of high-value accounts, performance reporting and revenue forecasting
- Deliver data visualisations, dashboards and reports that clearly communicate the impact of marketing activity
- Provide insight to test, iterate and scale demand and lead generation strategies across online and offline channels
- Ensure seamless lead flow from marketing to sales, optimising for conversion and pipeline growth
- Coordinate with Sales Ops on initiatives to improve marketing and sales alignment through better data hygiene, data enrichment, automated notification workflows and lead management
- Partner with the Sales Operations manager to define and refine lead qualification criteria (e.g. MQL to SQL handoff) ensuring mutual accountability and timely lead follow-up
- Co-develop SLAs between Marketing and Sales to ensure timeline lead follow-ups, feedback loops and performance tracking
- Support CRM adoption among the B2B Marketing team through user training and process documentation
- Support revenue forecasting and pipeline analytics by delivering insight across the full customer journey (from first touch) and identifying any leakage points
- Provide strategic recommendations that help the business grow through improved marketing effectiveness
- Alongside our legal team, ensure marketing practices comply with relevant regulations such as GDPR as well as other applicable international data protection standards
- Support the implementation of A/B testing and continuous improvement practices
- 3+ years experience in marketing operations, revenue operations, or a data-focused marketing roles
- Deep experience with HubSpot, including building workflows, creating custom reports and managing integrations
- Strong analytical and problem-solving skills, with the ability to translate data into actionable insight
- Good working knowledge of marketing attribution, funnel metrics and campaign performance testing
- Experience with analytics and dashboarding tools (e.g. GA4, Excel, Looker Studio, Tableau, Emex)
- Comfortable working cross-functionally with sales, marketing and regional teams
- Self-starter with excellent project management and communication skills
- A continuous improvement mindset - always looking to test, learn and refine
In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities. Here’s a couple of the things that make Twinkl a great place to be:
- A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process
- Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
- From day 1 - Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a "Me" day each year, a charity day each year and Twinkl subscriptions.
- Quarterly company awards programme
- Seasonal events
- Referral scheme
- Cervical and Prostate screening
- Company sick pay after 3 months of service
- After probation - cycle-to-work scheme
- Long-term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave
Senior Marketing Operations Executive (Hubspot) employer: Twinkl Educational Publishing
Contact Detail:
Twinkl Educational Publishing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Operations Executive (Hubspot)
✨Tip Number 1
Familiarise yourself with HubSpot's features and functionalities. Since this role heavily relies on optimising HubSpot, showcasing your hands-on experience with workflows, custom reports, and integrations during conversations can set you apart.
✨Tip Number 2
Prepare to discuss specific examples of how you've used data to drive marketing decisions in previous roles. Being able to articulate your analytical skills and how they led to improved campaign performance will demonstrate your fit for the position.
✨Tip Number 3
Network with current or former employees of StudySmarter or similar companies. Engaging with them can provide insights into the company culture and expectations, which can be invaluable during interviews.
✨Tip Number 4
Showcase your project management skills by preparing to discuss how you've successfully managed cross-functional projects in the past. This role requires collaboration across teams, so demonstrating your ability to lead and coordinate will be crucial.
We think you need these skills to ace Senior Marketing Operations Executive (Hubspot)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing operations, particularly with HubSpot. Use specific examples of how you've optimised marketing systems and driven performance.
Craft a Compelling Cover Letter: In your cover letter, emphasise your analytical skills and experience with data-driven decision-making. Mention how you can contribute to the B2B Marketing team's goals and align with their values of experimentation and agility.
Showcase Relevant Skills: Clearly outline your proficiency with tools like GA4, Excel, and any dashboarding software. Highlight your project management and communication skills, as these are crucial for cross-functional collaboration.
Demonstrate Cultural Fit: Research the company culture and values. In your application, express how you align with their focus on diversity, inclusion, and a supportive work environment. This will show that you're not just a fit for the role, but for the team as well.
How to prepare for a job interview at Twinkl Educational Publishing
✨Showcase Your HubSpot Expertise
Make sure to highlight your experience with HubSpot during the interview. Be prepared to discuss specific workflows you've built, integrations you've managed, and how you've used HubSpot to drive marketing performance.
✨Demonstrate Analytical Skills
Since this role is data-driven, come ready to share examples of how you've translated data into actionable insights in previous positions. Discuss any tools you've used for analytics and how they contributed to campaign success.
✨Emphasise Cross-Functional Collaboration
This position requires working closely with sales and data teams. Prepare to talk about your experience collaborating across departments, how you ensured alignment, and any challenges you overcame in the process.
✨Prepare for Strategic Discussions
Be ready to discuss how you can contribute to the strategic direction of marketing operations. Think about past experiences where you've made recommendations that improved marketing effectiveness or drove revenue growth.
