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- Tasks: Own and optimise marketing systems, primarily HubSpot, to drive performance and insights.
- Company: Join Twinkl, a fast-growing B2B company that values collaboration and innovation.
- Benefits: Enjoy remote work, 33 days annual leave, and a supportive culture focused on diversity.
- Why this job: Be part of a dynamic team that encourages experimentation and continuous improvement.
- Qualifications: 3+ years in marketing operations with strong HubSpot and analytical skills required.
- Other info: Opportunities for career growth and participation in seasonal events and awards.
The predicted salary is between 28000 - 36000 £ per year.
Location: UK Remote
Salary: £35,000 - £45,000 per annum
Hours: 37.5 per week
Contract: Permanent
Report to: Head of B2B Marketing
We are looking for a commercially minded and data driven Sr Marketing Operations Executive to join our fast growing B2B Marketing team. In this role, you’ll own and optimise our marketing systems, integrations and data - primarily in HubSpot - to unlock performance across the funnel. You’ll use data to surface insights, improve campaign effectiveness, optimise conversions, drive revenue and bring visibility to the buyer journey. This is not just an executional role: you’ll play a strategic part in shaping how data informs decisions, drives performance and contributes to scalable growth.
Working alongside the Sales Operations Manager, you’ll focus on marketing-specific systems and processes while ensuring seamless collaboration and alignment across the B2B Marketing and Sales teams. You’ll also work closely with our central Data team to leverage business intelligence capabilities and support company-wide analytics initiatives. You’ll be joining a collaborative B2B team that values experimentation, agility and learning.
Key Responsibilities:- Own the B2B marketing tech stack, with a particular focus on the ongoing optimisation and use of HubSpot (in coordination with Sales Ops)
- Provide hands-on support for marketing campaign execution to ensure timely delivery (e.g. landing pages, forms, audience data)
- Develop and maintain marketing automation workflows, lead scoring models, campaign tracking and system integrations
- Work cross-functionally to define, monitor and report on key KPIs to track performance, identify opportunities and deliver actionable insights
- Collaborate closely with Sales Ops, Sales, Data, and the Marketing team to ensure alignment and data accuracy across the full funnel
- Support the B2B Marketing team with data-led planning, identification of high-value accounts, performance reporting and revenue forecasting
- Deliver data visualisations, dashboards and reports that clearly communicate the impact of marketing activity
- Provide insight to test, iterate and scale demand and lead generation strategies across online and offline channels
- Ensure seamless lead flow from marketing to sales, optimising for conversion and pipeline growth
- Coordinate with Sales Ops on initiatives to improve marketing and sales alignment through better data hygiene, data enrichment, automated notification workflows and lead management
- Partner with the Sales Operations manager to define and refine lead qualification criteria (e.g. MQL to SQL handoff) ensuring mutual accountability and timely lead follow-up
- Co-develop SLAs between Marketing and Sales to ensure timeline lead follow-ups, feedback loops and performance tracking
- Support CRM adoption among the B2B Marketing team through user training and process documentation
- Support revenue forecasting and pipeline analytics by delivering insight across the full customer journey (from first touch) and identifying any leakage points
- Provide strategic recommendations that help the business grow through improved marketing effectiveness
- Alongside our legal team, ensure marketing practices comply with relevant regulations such as GDPR as well as other applicable international data protection standards
- Support the implementation of A/B testing and continuous improvement practices
- 3+ years experience in marketing operations, revenue operations, or a data-focused marketing roles
- Deep experience with HubSpot, including building workflows, creating custom reports and managing integrations
- Strong analytical and problem-solving skills, with the ability to translate data into actionable insight
- Good working knowledge of marketing attribution, funnel metrics and campaign performance testing
- Experience with analytics and dashboarding tools (e.g. GA4, Excel, Looker Studio, Tableau, Emex)
- Comfortable working cross-functionally with sales, marketing and regional teams
- Self-starter with excellent project management and communication skills
- A continuous improvement mindset - always looking to test, learn and refine
In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities. Here’s a couple of the things that make Twinkl a great place to be:
- A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process
- Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
- From day 1 - Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a "Me" day each year, a charity day each year and Twinkl subscriptions.
- Quarterly company awards programme
- Seasonal events
- Referral scheme
- Cervical and Prostate screening
- Company sick pay after 3 months of service
- After probation - cycle-to-work scheme
- Long-term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave
Senior Marketing Operations Executive (Hubspot) employer: Twinkl Educational Publishing
Contact Detail:
Twinkl Educational Publishing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Operations Executive (Hubspot)
✨Tip Number 1
Familiarise yourself with HubSpot's features and functionalities. Since this role heavily relies on optimising HubSpot, showcasing your hands-on experience with workflows, custom reports, and integrations during the interview can set you apart.
✨Tip Number 2
Prepare to discuss specific examples of how you've used data to drive marketing decisions in previous roles. Highlighting your analytical skills and ability to translate data into actionable insights will resonate well with the hiring team.
✨Tip Number 3
Demonstrate your understanding of marketing attribution and funnel metrics. Being able to articulate how these concepts impact campaign performance will show that you're not just execution-focused but also strategically minded.
✨Tip Number 4
Emphasise your collaborative skills and experience working cross-functionally. This role requires close collaboration with Sales Ops and other teams, so sharing examples of successful teamwork can highlight your fit for the position.
We think you need these skills to ace Senior Marketing Operations Executive (Hubspot)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing operations, particularly with HubSpot. Emphasise your analytical skills and any specific projects where you've optimised marketing systems or improved campaign performance.
Craft a Compelling Cover Letter: In your cover letter, explain why you're passionate about the role and how your background aligns with the responsibilities outlined in the job description. Mention specific achievements that demonstrate your ability to drive revenue and optimise marketing processes.
Showcase Your Data Skills: Since the role is data-driven, include examples of how you've used data to inform decisions and improve marketing effectiveness. Highlight any experience with analytics tools and your ability to create reports or dashboards.
Highlight Collaboration Experience: The position requires working closely with various teams. Share examples of successful cross-functional collaboration in your previous roles, especially with sales and data teams, to show you can foster alignment and communication.
How to prepare for a job interview at Twinkl Educational Publishing
✨Showcase Your HubSpot Expertise
Make sure to highlight your experience with HubSpot during the interview. Be prepared to discuss specific workflows you've built, how you've managed integrations, and any custom reports you've created. This will demonstrate your hands-on knowledge and ability to optimise marketing systems.
✨Prepare Data-Driven Insights
Since this role is heavily focused on data, come equipped with examples of how you've used data to drive marketing decisions in the past. Discuss any key performance indicators (KPIs) you've monitored and how your insights led to improved campaign effectiveness or revenue growth.
✨Emphasise Cross-Functional Collaboration
This position requires working closely with various teams, including Sales and Data. Be ready to share experiences where you've successfully collaborated across departments, ensuring alignment and data accuracy. Highlight your communication skills and how you foster teamwork.
✨Demonstrate a Continuous Improvement Mindset
The company values experimentation and learning, so be prepared to discuss how you've implemented A/B testing or other continuous improvement practices in your previous roles. Share specific examples of what you learned from these tests and how they influenced your marketing strategies.
