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- Tasks: Lead ad tech strategies and optimise digital marketing technologies for impactful campaigns.
- Company: Join Publicis Groupe, a global leader in marketing and digital transformation since 1926.
- Benefits: Enjoy flexible working, reflection days, and family-friendly policies alongside great local discounts.
- Why this job: Shape the future of AdTech while collaborating with diverse teams in a fast-paced environment.
- Qualifications: Strong background in digital marketing and ad tech, with excellent communication and project management skills.
- Other info: Work anywhere in the world for up to 6 weeks a year with our WORK YOUR WORLD initiative.
The predicted salary is between 43200 - 72000 £ per year.
Founded in 1926 by Marcel Bleustein-Blanchet, Publicis Groupe is the largest communications group in the world and a leader in marketing, communication, and digital business transformation. Publicis Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation.
We’re looking for a highly skilled and forward-thinking Senior Manager, AdTech/MarTech to join our growing team. This is a pivotal role for someone with deep experience across the ad tech and martech landscape, from dynamic creative optimization and measurement platforms to tag management systems and conversion APIs.
As a Senior Manager, AdTech/MarTech, you will drive the development and execution of strategies that integrate and optimize a complex suite of digital marketing technologies. You will act as a connector between global and regional teams, ensuring seamless implementation and governance across the stack.
Responsibilities
- Strategic Leadership & Ad Tech Strategy: Design and implement holistic ad tech and martech strategies that align with business and client goals. Lead integration and rollout of tools such as attribution models, DCO platforms, CMPs, tag management systems (TMS), and mobile measurement platforms (MMPs).
- Campaign Enablement & Optimization: Oversee deployment and optimization of digital campaigns through technologies like DCO, SPO, and MMP. Drive efficiency through data-informed testing, measurement frameworks, and performance optimization techniques.
- Tagging, Pixel & Tech Implementation: Own onsite tagging strategies and data accuracy across web and mobile environments. Partner with developers to audit, implement, and maintain tags and pixels; ensure alignment with global standards.
- Ad Platform Governance: Manage structural integrity and consistency of global ad account setups across platforms including Meta, CM360, Google Ads, and various DSPs. Champion the use of naming conventions, taxonomy frameworks, and platform governance best practices.
- Analytics & Reporting: Use tools like GA4 and Adobe Analytics to create actionable insights and stakeholder dashboards. Collaborate with regions to drive visibility, consistency, and readiness across reporting outputs.
- Data Governance & Compliance: Enforce policies that safeguard data privacy, accuracy, and platform compliance. Implement and optimize Conversion APIs and data pipelines that support attribution and decision-making.
- Cross-Team Collaboration & Communication: Serve as a strategic partner to regional teams, HQ, and Centers of Excellence. Lead knowledge-sharing initiatives, facilitate workshops, and keep teams informed of emerging tools and innovations.
- Innovation & Thought Leadership: Stay ahead of trends and recommend new technologies to enhance marketing effectiveness and agility. Evaluate and experiment with new solutions to ensure our marketing ecosystem remains cutting-edge.
Qualifications
- Strong experience in digital marketing with a strong focus on ad tech/martech strategy.
- Deep understanding of ad serving platforms such as CM360, Flashtalking, Adform, or Innovid.
- Proven track record in implementing tag management solutions (e.g., Google Tag Manager, Adobe Launch).
- Proficient in web analytics tools (e.g., GA4, Adobe Analytics).
- Hands-on experience with DCO, MMPs (AppsFlyer, Kochava), SPO, Conversion APIs, and data clean rooms.
- Familiarity with CDPs, CMPs, DSPs, and social/search activation platforms (e.g., Meta, Google Ads).
- Strong knowledge of data governance, privacy frameworks, and compliance standards.
- Analytical thinker with the ability to interpret data into actionable recommendations.
- Strong project management skills and comfort working across complex, global teams.
- Excellent written and verbal communication skills, with the ability to present confidently to senior stakeholders.
- Comfortable in a dynamic, fast-paced environment with shifting priorities.
- Fluency in English is required; additional languages are a plus.
Additional Information
In the UK, alongside the core benefits such as Pension, Life Assurance, Private Medical, and Income Protection Plan, we also offer:
- WORK YOUR WORLD: Opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS: Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- HELP@HAND BENEFITS: 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES: We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF: You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS: This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Publicis Groupe operates a hybrid working pattern.
Senior Manager, AdTech/MarTech employer: Publicis Media
Contact Detail:
Publicis Media Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager, AdTech/MarTech
✨Tip Number 1
Familiarise yourself with the latest trends in AdTech and MarTech. Follow industry leaders on social media, subscribe to relevant newsletters, and participate in webinars to stay updated. This knowledge will not only help you during interviews but also demonstrate your passion for the field.
✨Tip Number 2
Network with professionals already working in AdTech and MarTech roles. Attend industry conferences or local meetups to connect with potential colleagues and learn about their experiences. Building these relationships can provide valuable insights and may even lead to referrals.
✨Tip Number 3
Showcase your hands-on experience with tools mentioned in the job description, such as Google Tag Manager or Adobe Analytics. If you have worked on projects involving DCO or MMPs, be prepared to discuss specific examples of how you optimised campaigns or improved data accuracy.
✨Tip Number 4
Prepare to discuss your project management skills and how you've successfully collaborated with cross-functional teams. Highlight any instances where you led initiatives or facilitated workshops, as this aligns with the role's emphasis on teamwork and communication.
We think you need these skills to ace Senior Manager, AdTech/MarTech
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in AdTech and MarTech. Focus on specific projects where you've implemented strategies or technologies mentioned in the job description, such as DCO platforms or tag management systems.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and technology. Discuss how your background aligns with the responsibilities of the Senior Manager role, particularly your experience with data governance and cross-team collaboration.
Showcase Analytical Skills: Provide examples of how you've used analytics tools like GA4 or Adobe Analytics to drive marketing performance. Highlight any specific metrics or outcomes that demonstrate your ability to turn data into actionable insights.
Highlight Leadership Experience: Since this is a senior position, emphasise your leadership skills. Share instances where you've led teams or projects, particularly in implementing ad tech strategies or optimising digital campaigns.
How to prepare for a job interview at Publicis Media
✨Showcase Your Technical Expertise
As a Senior Manager in AdTech/MarTech, it's crucial to demonstrate your deep understanding of digital marketing technologies. Be prepared to discuss specific tools you've used, such as DCO platforms or tag management systems, and how they contributed to successful campaigns.
✨Highlight Cross-Functional Collaboration
This role requires working with various teams across the globe. Share examples of how you've successfully collaborated with different departments, ensuring seamless implementation of strategies and tools. Emphasise your communication skills and ability to lead knowledge-sharing initiatives.
✨Prepare for Data-Driven Discussions
Expect questions about data governance and analytics. Be ready to explain how you've used web analytics tools like GA4 or Adobe Analytics to derive actionable insights. Discuss your experience with data privacy and compliance, showcasing your analytical thinking.
✨Demonstrate Strategic Thinking
The interviewers will be looking for your ability to design and implement holistic ad tech strategies. Prepare to discuss past experiences where you developed strategies that aligned with business goals, and how you measured their success through performance optimisation techniques.
