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- Tasks: Lead marketing strategies and oversee teams to drive growth in education sectors.
- Company: Join EFI Group, a pioneering charity transforming vocational education in fashion, retail, and beauty.
- Benefits: Enjoy a full-time role with opportunities for professional growth and impactful work.
- Why this job: Be part of a dynamic team shaping the future workforce through innovative programmes.
- Qualifications: BA in marketing or relevant experience; proven success in digital marketing and team management.
- Other info: Applications close on 21 July 2025; apply now to make a difference!
The predicted salary is between 43200 - 72000 £ per year.
The EFI Group is a pioneering education charity delivering outstanding vocational and higher education in fashion, retail, beauty, and apprenticeships. We are not a traditional college. We operate at the intersection of industry and education, shaping the workforce of tomorrow through innovative, industry-led programmes that drive real career outcomes.
The EFI Group is undergoing a period of significant growth and change as a result of the acquisition of the London College of Beauty Therapy. The Marketing team (currently 16 staff) is a centralised department which supports all four divisions within the group, with all facets of marketing. Each division is driving change through the launch of multiple new deliveries, brand extensions and revenue generating business streams. You will play a crucial part in helping us achieve these ambitious growth targets, with a demonstrable track record of delivering a fully integrated marketing strategy using data driven insight to deliver on objectives.
The Associate Director of Marketing and Sales, reporting to the Director of Marketing & Sales, will be responsible for overseeing teams to deliver effective digital, social, content, offline advertising and events. You will support delivery of customer activation campaigns through the CRM (Microsoft Dynamics). Marketing activities across the businesses are focussed on driving measurable results to achieve our KPIs for applications, enrolment, brand awareness, digital engagement and event attendance.
You will work within departmental marketing, sales and operational plans to maximise lead generation and ROI through opportunities across multiple online and offline channels, including PPC, SEO, social, website optimisation, OOH and TV, constantly looking for new opportunities to innovate. You will have a proven track record of successfully launching new products into the market to achieve our growth targets.
You will have direct line management of our Digital Manager, Applicant Services Manager, Media Manager and Brand Communications Manager. The ability to build effective, goal driven teams focussed on outcome is essential.
About You:
- BA (hons) degree in marketing or relevant subject and/or experience in a management role.
- Proven experience and success delivering digital marketing campaigns, PPC.
- Knowledge of SEO and keyword search.
- Experience of social media advertising.
- People management experience.
- Technically capable.
- Analytical thinking.
- Ability to report and disseminate data.
- Proven track record of project management.
- Ability to manage multiple projects simultaneously.
- Able to work under pressure to short deadlines.
- Excellent communicator at all levels.
- Professional and flexible with a strong desire to succeed.
- Natural collaborator and team player.
How To Apply:
Anderson Quigley is leading the executive search process on behalf of EFI. The closing date for applications is noon on 21 July 2025. Please apply here: https://andersonquigley.com/efig-associate-director-of-marketing-sales/
Applications should consist of:
- A full CV.
- A covering letter setting out your interest in the role and details of how you match the criteria outlined in the person criteria.
- Details of two referees, though please note that we will not approach your referees without your prior consent and only should you be shortlisted.
Should you wish to discuss the role in strict confidence, please contact: Paul Aristides at paul.aristides@andersonquigley.com or Carolyn Coates at carolyn.coates@andersonquigley.com or +44 (0)7825 871 944.
Associate Director of Marketing & Sales employer: Education for Industry Group
Contact Detail:
Education for Industry Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Director of Marketing & Sales
✨Tip Number 1
Familiarise yourself with the EFI Group's mission and values. Understanding their focus on vocational education and industry collaboration will help you align your experience and ideas with their goals during discussions.
✨Tip Number 2
Prepare to discuss specific examples of successful digital marketing campaigns you've led. Highlight your experience with tools like Google Analytics and CRM systems, as these are crucial for the role.
✨Tip Number 3
Network with current or former employees of EFI Group if possible. Gaining insights into the company culture and expectations can give you an edge in interviews and help you tailor your approach.
✨Tip Number 4
Stay updated on the latest trends in digital marketing and education sectors. Being able to discuss innovative strategies and how they could apply to EFI's growth targets will demonstrate your proactive mindset.
We think you need these skills to ace Associate Director of Marketing & Sales
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing and sales, particularly in digital campaigns and team management. Use specific examples that demonstrate your success in achieving growth targets.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the organisation. Clearly outline how your skills and experiences align with the job requirements, especially your ability to deliver integrated marketing strategies.
Highlight Relevant Skills: Emphasise your proficiency with reporting tools like Google Analytics and CRM systems such as Microsoft Dynamics. Mention your experience with SEO, PPC, and social media advertising to showcase your technical capabilities.
Provide Strong References: Select referees who can vouch for your marketing expertise and people management skills. Ensure you inform them beforehand, so they are prepared to provide a positive reference if contacted.
How to prepare for a job interview at Education for Industry Group
✨Know Your Metrics
As the Associate Director of Marketing and Sales, you'll need to demonstrate a strong understanding of key performance indicators. Be prepared to discuss how you've used data-driven insights in past roles to inform marketing strategies and drive results.
✨Showcase Your Leadership Skills
You'll be managing multiple teams, so it's crucial to highlight your people management experience. Share specific examples of how you've built effective, goal-driven teams and fostered collaboration among team members.
✨Familiarise Yourself with Relevant Tools
Make sure you're well-versed in the tools mentioned in the job description, such as Google Analytics, MS Dynamics, and social media management platforms. Being able to speak confidently about these tools will show that you're ready to hit the ground running.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities and project management skills. Think of scenarios where you've successfully launched new products or campaigns, and be ready to explain your thought process and the outcomes.
