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For Companies At a Glance
- Tasks: Create and optimise engaging CRM campaigns for fashion and lifestyle brands.
- Company: Join a leading multi-brand retail group with a diverse portfolio.
- Benefits: Enjoy a hybrid work model and competitive salary of £30,000 - £32,000.
- Why this job: Make a real impact on customer loyalty and growth in a dynamic environment.
- Qualifications: Experience in managing CRM campaigns and familiarity with CRM platforms required.
- Other info: Collaborative culture focused on innovation and customer experience.
The predicted salary is between 24000 - 28800 £ per year.
An exciting opportunity has arisen for a passionate and commercially focused CRM Executive to join a leading multi-brand retail group with a portfolio spanning fashion, lifestyle, and homeware brands. You’ll be responsible for delivering highly engaging CRM campaigns that drive customer retention, loyalty, and long-term business growth.
Key Responsibilities:
- Plan, execute and optimise CRM campaigns across multiple territories and customer segments.
- Collaborate cross-functionally with internal teams (design, copy, trading, insights) and external partners.
- Implement test-and-learn initiatives to improve campaign performance and customer KPIs.
- Work closely with the insights team to track and report on CRM effectiveness and drive continuous improvement.
- Monitor active opt-ins and churn rates to ensure accurate database health.
- Lead initiatives to grow the database, focusing on quality and GDPR compliance.
- Ensure responsible data governance in partnership with internal teams.
What You’ll Bring:
- Previous experience managing CRM campaigns for ecommerce-led retail businesses (global scope a bonus).
- Experience with CRM platforms or CDPs – knowledge of Exponea is a strong plus.
- Analytical mindset with hands-on experience using tools like Google Analytics.
- Confident working in a fast-paced environment and delivering to tight deadlines.
- High emotional intelligence and excellent communication skills.
- A self-starter attitude – curious, commercially minded, and eager to test new ideas.
- Proven ability to manage multiple workstreams and stakeholders simultaneously.
Join a collaborative and inclusive business that puts innovation and customer experience at the heart of everything it does. This is your chance to shape CRM campaigns across multiple household-name brands and make a measurable impact on customer growth and loyalty.
Customer Relationship Management Executive employer: EMR | Specialist in Marketing Recruitment
Contact Detail:
EMR | Specialist in Marketing Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Relationship Management Executive
✨Tip Number 1
Familiarise yourself with the latest trends in CRM, especially within the fashion and lifestyle sectors. Understanding what works in these industries will help you speak confidently about your ideas during interviews.
✨Tip Number 2
Network with professionals in the retail and CRM fields. Attend industry events or webinars to connect with potential colleagues and learn more about the company culture at StudySmarter.
✨Tip Number 3
Brush up on your knowledge of CRM platforms, particularly Exponea. Consider taking a short online course or tutorial to demonstrate your commitment to mastering the tools that are crucial for the role.
✨Tip Number 4
Prepare examples of past CRM campaigns you've managed, focusing on your analytical approach and results. Being able to discuss specific metrics and outcomes will showcase your effectiveness and fit for the role.
We think you need these skills to ace Customer Relationship Management Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in managing CRM campaigns, especially in ecommerce-led retail. Use specific examples that demonstrate your analytical skills and familiarity with CRM platforms like Exponea.
Craft a Compelling Cover Letter: In your cover letter, express your passion for fashion and lifestyle retail. Discuss how your previous experiences align with the responsibilities of the role, particularly your ability to collaborate cross-functionally and implement test-and-learn initiatives.
Showcase Your Analytical Skills: Mention any hands-on experience you have with tools like Google Analytics. Provide examples of how you've used data to improve campaign performance and customer KPIs in past roles.
Highlight Your Soft Skills: Emphasise your emotional intelligence and communication skills in your application. Share instances where you've successfully managed multiple stakeholders or worked in fast-paced environments to showcase your self-starter attitude.
How to prepare for a job interview at EMR | Specialist in Marketing Recruitment
✨Showcase Your CRM Experience
Be prepared to discuss your previous experience managing CRM campaigns, especially in ecommerce. Highlight specific examples of successful campaigns you've executed and the impact they had on customer retention and loyalty.
✨Demonstrate Analytical Skills
Since the role requires an analytical mindset, be ready to talk about how you've used tools like Google Analytics to track campaign performance. Share insights you've gained from data analysis and how it influenced your strategies.
✨Emphasise Collaboration
This position involves working cross-functionally, so illustrate your ability to collaborate with different teams. Provide examples of how you've worked with design, copy, or insights teams to enhance CRM campaigns.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills and creativity. Think of situations where you had to implement test-and-learn initiatives or manage multiple stakeholders, and be ready to explain your approach.
