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For Companies At a Glance
- Tasks: Lead innovative campaigns to engage supporters and drive income for the Royal British Legion.
- Company: Join the leading Armed Forces charity making a real difference in people's lives.
- Benefits: Enjoy 28 days holiday, flexible working options, and generous pension contributions.
- Why this job: Make a meaningful impact while working in a supportive, creative team culture.
- Qualifications: Bring creativity, precision, and a passion for high-quality supporter experiences.
- Other info: Opportunity for remote work with a minimum of two days at our London Hub.
The predicted salary is between 36000 - 60000 £ per year.
About The Role
We are looking for a Supporter Development Manager to lead the delivery of innovative, insight-driven campaigns that deepen supporter engagement and help drive income for the Royal British Legion. This is a strategic and hands-on role where your work will directly contribute to our mission by building long-term, meaningful relationships with our supporters.
Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life.
You will manage a wide range of multi-channel campaigns from welcome journeys and reactivation to supporter events, email, direct mail, and more. Working closely with teams across Fundraising, Marketing, Planning and Finance, you will ensure every touchpoint is consistent, well-crafted and aligned with our brand and supporter values.
With end-to-end ownership of projects, you will be confident briefing creative, managing data selections, overseeing budgets and leading on post-campaign analysis to continuously improve our approach. You will also support and coach colleagues, helping to build a strong and collaborative team culture.
This is a brilliant opportunity for someone who brings creativity, precision and purpose to their work. If you are passionate about delivering high-quality supporter experiences and want to make a meaningful impact as part of a supportive, forward-thinking team, we would love to hear from you.
You will be contracted to our London Hub, Haig House. Under our Future Working framework, there will be some flexibility for working remotely/at home, using our collaboration tools to work with colleagues, but with a minimum expectation of two days per week connecting directly face-to-face with colleagues at the hub.
Employee benefits include:
- 28 days paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days
- Generous pension contributions, with Employer contributions ranging from 6% to 14%
- Range of flexible working options may be available, depending on your role
- Employee Assistance Programme providing confidential counselling, financial and legal advice
- Range of courses delivered by learning specialists to support your development goals and objectives
- Opportunities to volunteer
- Travel loans, Cycle to Work, and more!
For more detailed information about the role, please see our Vacancy Information Pack attached to our direct advert.
RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.
Interview Dates: 2nd July 2025. We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role(s). Interested candidates are encouraged to apply as soon as possible.
Supporter Development Manager employer: Royal British Legion
Contact Detail:
Royal British Legion Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Supporter Development Manager
✨Tip Number 1
Familiarise yourself with the Royal British Legion's mission and values. Understanding their goals will help you align your approach and demonstrate your passion for supporting the armed forces community during interviews.
✨Tip Number 2
Network with current or former employees of the Royal British Legion. Engaging with them can provide valuable insights into the organisational culture and expectations, which can be beneficial when discussing your fit for the role.
✨Tip Number 3
Prepare to discuss specific examples of successful multi-channel campaigns you've managed in the past. Highlighting your experience in similar roles will showcase your ability to lead innovative projects effectively.
✨Tip Number 4
Research recent campaigns by the Royal British Legion and think critically about what worked well and what could be improved. This will not only show your initiative but also give you a strong foundation for discussing your ideas during the interview.
We think you need these skills to ace Supporter Development Manager
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and skills required for the Supporter Development Manager position. Tailor your application to highlight how your experience aligns with these requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for supporter engagement and your understanding of the charity sector. Use specific examples from your past experiences to demonstrate your creativity and strategic thinking.
Highlight Relevant Experience: In your CV, focus on your previous roles that involved campaign management, supporter engagement, or fundraising. Quantify your achievements where possible to show the impact of your work.
Proofread Your Application: Before submitting, carefully proofread your application materials for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at Royal British Legion
✨Understand the Mission
Before your interview, take some time to research the Royal British Legion and its mission. Understanding their values and how they support the armed forces community will help you articulate how your skills align with their goals.
✨Showcase Your Campaign Experience
Be prepared to discuss specific campaigns you've managed in the past. Highlight your role in developing innovative strategies, managing budgets, and analysing results. This will demonstrate your hands-on experience and strategic thinking.
✨Emphasise Team Collaboration
Since the role involves working closely with various teams, be ready to share examples of how you've successfully collaborated with others. Discuss how you’ve built relationships and fostered a positive team culture in previous roles.
✨Prepare Questions
Have a few thoughtful questions ready to ask at the end of your interview. This shows your genuine interest in the role and the organisation. Consider asking about their current campaigns or how they measure supporter engagement.
