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- Tasks: Manage PPC and SEO strategies to boost client performance across various platforms.
- Company: Join a vibrant independent digital media agency known for its diverse approach and supportive culture.
- Benefits: Enjoy hybrid working with three days in the office and a fun, collaborative team environment.
- Why this job: This role offers growth opportunities and the chance to expand your skills in digital marketing.
- Qualifications: Experience in PPC or SEO is preferred; candidates from UX, Data, or CRM backgrounds are encouraged to apply.
- Other info: Work with a variety of clients and platforms, gaining valuable insights and experience.
The predicted salary is between 36000 - 60000 £ per year.
This is a unique digital media performance opportunity to work for a fantastic independent digital media agency. You will have worked within PPC and/or SEO supporting a range of SME clients to improve their online presence and overall commercial results. This role offers the chance for a single channel specialist to learn about additional platforms and branch out. If you work within SEO then you will need to be technically knowledgeable in addition to working across keyword research, on-page optimisation and off-page strategies. Candidates from UX, Data or CRM background are welcome to apply if you would like to learn more about paid channels.
As the Performance Marketing specialist you will help clients grow their brands by supporting the strategy, implementation and analysis across all key channels (organic, paid, social) and platforms (Google, Meta, TikTok, YouTube, etc.).
Main responsibilities include:
- Develop, implement, and refine performance marketing strategies tailored to each client's goals.
- Paid campaign setup, copy optimisation & analysis across all key platforms: Google, Bing, Meta, LinkedIn, YouTube, TikTok and any other relevant.
- Develop and execute SEO strategies to improve organic search rankings, drive website traffic, and achieve measurable results (using Google Analytics, Ahrefs, SEOMoz, Screaming Frog).
- Perform comprehensive keyword research and analysis to identify opportunities for content optimisation and site performance enhancement.
- Audience insight, segmentation targeting to maximise performance.
- Management of paid media budgets, optimising for performance and ROI.
- Collaborate with clients to set realistic KPIs and ensure alignment with their broader business goals.
- Conduct on-page and off-page SEO audits and implement best practices to ensure technical, internal link and content optimisation.
- Create and update meta tags, titles, and descriptions to improve search engine visibility and click-through rates.
- Develop and manage link-building strategies, including outreach to authoritative websites for quality backlinks.
- Deliver strategic performance insights to drive action in platform and via Google Analytics/Looker Studio.
This digital media agency is in a unique position in the industry as it helps clients across paid media, SEO, social media, website UX, CRO, CRM, data analytics, and even mentoring and coaching. This diverse approach means they will look at candidates with broader skills (CRM, UX, Data) as they don’t work in channel specific teams. They are a supportive fun bunch who work closely together in a collaborative environment. Hybrid working/3 days a week in the office.
Digital Performance Manager - PPC (and or SEO) - Independent Media Agency employer: Digital People London
Contact Detail:
Digital People London Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Performance Manager - PPC (and or SEO) - Independent Media Agency
✨Tip Number 1
Familiarise yourself with the latest trends in PPC and SEO. Stay updated on algorithm changes and best practices by following industry blogs and forums. This knowledge will not only help you in interviews but also demonstrate your passion for the field.
✨Tip Number 2
Network with professionals in the digital marketing space, especially those who work in independent agencies. Attend industry events or webinars to connect with potential colleagues and learn about their experiences. This can give you valuable insights and possibly even referrals.
✨Tip Number 3
Showcase your analytical skills by preparing case studies of past campaigns you've worked on. Highlight your role in strategy development, implementation, and results achieved. This practical demonstration of your expertise can set you apart from other candidates.
✨Tip Number 4
Prepare thoughtful questions about the agency's approach to performance marketing and how they integrate various channels. This shows your genuine interest in their operations and helps you assess if their culture aligns with your values.
We think you need these skills to ace Digital Performance Manager - PPC (and or SEO) - Independent Media Agency
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in PPC and/or SEO. Include specific examples of campaigns you've worked on, the results achieved, and any tools you've used like Google Analytics or Ahrefs.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital performance marketing. Mention how your background in UX, Data, or CRM can contribute to the agency's goals and your eagerness to learn about additional platforms.
Showcase Technical Skills: If you have a background in SEO, emphasise your technical knowledge. Discuss your experience with keyword research, on-page optimisation, and any tools you've used for SEO audits and analysis.
Highlight Collaborative Experience: Since the agency values collaboration, mention any past experiences where you worked closely with clients or team members to achieve common goals. This will demonstrate your ability to fit into their supportive environment.
How to prepare for a job interview at Digital People London
✨Showcase Your Technical Knowledge
Make sure to highlight your technical skills in SEO and PPC during the interview. Be prepared to discuss specific tools you've used, such as Google Analytics or Ahrefs, and how you've applied them to improve client results.
✨Demonstrate Your Strategic Thinking
Prepare examples of how you've developed and implemented performance marketing strategies in the past. Discuss how you set KPIs and aligned them with broader business goals, showcasing your ability to think strategically.
✨Be Ready for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills. Think about challenges you've faced in previous roles and how you overcame them, particularly in managing paid media budgets or conducting SEO audits.
✨Emphasise Collaboration Skills
Since the agency values a collaborative environment, be sure to share experiences where you've worked closely with clients or team members. Highlight your ability to communicate effectively and work towards common goals.
