Category Insight Analyst - FMCG Drinks

An exciting opportunity has arisen for a Category Insight Analyst to join a dynamic and rapidly growing drinks company. This newly created role offers the chance to shape category growth and drive actionable insights across the business.

Key Responsibilities:

• Lead and own the delivery of key category reports and processes for both on and off-trade channels
• Identify and manage third-party insight partners to maximise ROI
• Monitor market trends, customer performance, and competitor activity to inform decision-making
• Support sales and marketing teams with key insights to drive growth
• Conduct quantitative and qualitative projects to identify brand, shopper, and consumer insights
• Contribute to category strategy development and identify long-term commercial opportunities

The Ideal Candidate:

We\’re seeking a driven professional with a passion for category development and insight. You should have:

• Experience in Category Management, Shopper Insights, or a related function. This could be with another FMCG business or working for an Insight Agency.
• Strong analytical skills with proficiency in MS Excel and PowerPoint
• Familiarity with key market data sources (e.g., CGA, Circana, Nielsen, Kantar)
• Excellent communication and presentation skills
• A creative mindset with the ability to translate data into actionable insights
• Strong stakeholder management skills and the ability to work cross-functionally

Location: London – Hybrid working

Package: £Dependant on Experience + Bonus + Benefits

Competitive salary with performance-based bonus, pension scheme, healthcare benefits, and excellent career development opportunities within a leading company in the alcohol industry.

Desired Skills and Experience

Category, Insights