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For Companies At a Glance
- Tasks: Lead and innovate in luxury beauty ecommerce and performance marketing.
- Company: Join a dynamic brand at the forefront of luxury beauty and skincare.
- Benefits: Enjoy a hands-on leadership role with opportunities for creativity and strategy.
- Why this job: Shape the future of ecommerce while enhancing customer experiences in a fast-paced environment.
- Qualifications: Proven ecommerce leadership experience and strong analytical skills required.
- Other info: Collaborate with a passionate team and drive impactful digital strategies.
The predicted salary is between 43200 - 72000 £ per year.
An exciting leadership role within the dynamic world of luxury beauty and skincare, where innovation, strategy, and creativity come together to drive digital success.
The Role
As Head of Ecommerce & Performance Marketing, you’ll take charge of shaping and executing a powerful, multi-channel digital strategy designed to grow revenue, maximise profitability, and elevate the customer UX. This is a hands-on, strategic leadership position where you’ll play a pivotal role in defining the future of the brand’s ecommerce and digital marketing.
Your key responsibilities will include:
- Leading website performance improvements to boost trading results and user experience.
- Developing strategies to increase traffic, conversion, average order value, and customer lifetime value.
- Owning the paid digital marketing mix, with a strong focus on PPC and Meta optimisation.
- Building and delivering accurate revenue forecasts and managing budgets.
- Creating and overseeing the digital content and promotional calendar.
- Managing CRM strategy, segmentation, and digital customer journeys.
- Developing a robust affiliate programme and expanding key partnerships.
- Directing ecommerce website development, functionality, and integrations.
- Maintaining GDPR, PCI compliance, and security standards across platforms.
- Reporting on performance metrics, ensuring all marketing activity meets ROAS targets.
- Managing third-party agencies and fostering effective cross-team collaboration.
- Leading, inspiring, and developing the ecommerce team.
Sound like you? We’re looking for someone with a proven track record in ecommerce and performance marketing, who thrives in a fast-paced, ever-evolving digital landscape. You’ll be a confident strategist with commercial acumen, a passion for analytics, and an appreciation for premium beauty brands.
You’ll bring:
- Solid experience in ecommerce leadership roles.
- A deep understanding of digital marketing channels and ROI optimisation.
- Strong analytical skills and a data-driven mindset.
- An eye for detail and a flair for delivering exceptional customer experiences.
- Hands-on experience with web development projects and third-party agency management.
- The ability to lead, motivate, and inspire teams with a collaborative approach.
Head of Ecommerce & Performance Marketing employer: Artisan People Group
Contact Detail:
Artisan People Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Ecommerce & Performance Marketing
✨Tip Number 1
Network with professionals in the luxury beauty and skincare industry. Attend relevant events, webinars, or workshops to connect with key players and learn about the latest trends. This can help you gain insights and potentially get referrals for the Head of Ecommerce & Performance Marketing role.
✨Tip Number 2
Showcase your analytical skills by discussing specific metrics you've improved in previous roles. Prepare examples of how you've optimised PPC campaigns or enhanced customer experiences, as these will resonate well with our expectations for this position.
✨Tip Number 3
Familiarise yourself with the latest tools and technologies used in ecommerce and performance marketing. Being knowledgeable about platforms that enhance user experience and drive conversions will demonstrate your commitment to staying ahead in the digital landscape.
✨Tip Number 4
Prepare to discuss your leadership style and how you inspire teams. We value collaboration and motivation, so think of examples where you've successfully led a team through challenges or driven significant results together.
We think you need these skills to ace Head of Ecommerce & Performance Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in ecommerce and performance marketing. Focus on specific achievements that demonstrate your ability to drive revenue and improve user experience, as these are key aspects of the role.
Craft a Compelling Cover Letter: Use your cover letter to showcase your passion for the luxury beauty sector and your strategic vision for ecommerce. Mention how your skills align with the responsibilities outlined in the job description, particularly in areas like digital strategy and team leadership.
Highlight Relevant Experience: In your application, emphasise your hands-on experience with web development projects and managing third-party agencies. Provide examples of successful campaigns or strategies you've implemented that resulted in measurable improvements.
Showcase Analytical Skills: Since the role requires strong analytical skills, include specific metrics or data points from your previous roles that illustrate your ability to optimise ROI and enhance customer experiences. This will demonstrate your data-driven mindset effectively.
How to prepare for a job interview at Artisan People Group
✨Showcase Your Strategic Vision
As a candidate for the Head of Ecommerce & Performance Marketing, it's crucial to demonstrate your ability to develop and execute a multi-channel digital strategy. Prepare examples of past strategies you've implemented that led to significant revenue growth or improved customer experiences.
✨Highlight Your Analytical Skills
This role requires a strong analytical mindset. Be ready to discuss how you've used data to drive decisions in previous roles. Bring specific metrics or case studies that illustrate your success in optimising ROI and improving performance metrics.
✨Demonstrate Leadership Experience
Since you'll be leading a team, it's important to convey your leadership style and experience. Share stories about how you've inspired and developed teams in the past, focusing on collaboration and achieving common goals.
✨Familiarise Yourself with the Brand
Research the luxury beauty and skincare brand thoroughly before the interview. Understand their current ecommerce strategies, target audience, and market position. This knowledge will help you tailor your responses and show genuine interest in the role.
