Head of Ecommerce & Performance Marketing

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This range is provided by Artisan People Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay rangeJoin a fast-paced, consumer-focused beauty and lifestyle brand where digital innovation, performance and customer experience sit at the heart of growth.

The RoleAs Head of Ecommerce & Performance Marketing, you\’ll take the lead on shaping and delivering a high-impact, multi-channel digital strategy that drives revenue, profitability and long-term growth. This is a senior, hands‐on role for an experienced leader who thrives on combining commercial thinking with creativity, data and brand storytelling.

Key responsibilities include:

Owning and optimising website performance to maximise trading, UX, conversion rate and average order value

Leading the full paid digital marketing mix, with a strong focus on PPC and Meta, while developing emerging channels

Setting and managing net revenue forecasts, budgets and ROAS targets in line with P&L objectives

Driving continual improvements across the customer journey, from first click through to delivery

Creating and delivering the online content, promotional and campaign strategy to drive traffic and sales

Leading website development projects across functionality, UX and design to deliver a best‐in‐class ecommerce experience

Managing CRM strategy, segmentation, affiliates and third‐party agency partners

Ensuring site security, compliance (PCI, GDPR) and seamless integrations across platforms

Leading, mentoring and developing a high‐performing ecommerce team while contributing to wider business strategy

You\’re a confident, commercially minded ecommerce leader with proven experience driving growth through performance marketing. You bring a strong analytical mindset, a deep understanding of digital channels, and the ability to balance strategic vision with hands‐on execution. A natural collaborator, you build strong relationships across teams and agencies, communicate clearly, and lead with energy, precision and passion for delivering exceptional customer experiences.

Seniority levelDirector

Employment typeFull-time

Job functionMarketing

IndustriesRetail and Retail Luxury Goods and Jewelry

LocationLondon, England, United Kingdom

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