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For Companies At a Glance
- Tasks: Analyse web metrics and provide insights to enhance digital performance.
- Company: Join a high-growth Ecommerce brand with ambitious expansion plans.
- Benefits: Competitive salary, collaborative team environment, and opportunities for career growth.
- Why this job: Shape digital strategy and user experience in a thriving retail business.
- Qualifications: Experience in web analytics, particularly with GA4; strong communication skills required.
- Other info: Ideal for those looking to advance their digital analytics career.
The predicted salary is between 34000 - 46000 £ per year.
Forward Role is excited to be supporting in the search for a passionate Digital Insight Analyst to join a high-growth Ecommerce brand. This is an exciting opportunity to play a key role in shaping digital performance for a thriving, product-led retail business with major growth plans across new product categories, digital marketing, and international markets.
As a Digital Insight Analyst, you will join a newly developed and growing data function. You will be the bridge between data and decision-making – providing deep insights that will shape UX, optimise conversion, and drive digital strategy across ecommerce and marketing.
The role will be predominantly focusing on Web Analytics – digging into ecommerce and website metrics, unearthing actionable insights and driving change. You will also be supporting the Performance Marketing team in understanding campaign effectiveness across different channels.
- Analyse website and customer behaviour data
- Report on key digital metrics including conversion, basket behaviour, checkout flow, and engagement.
- Build customer journey profiles and segment analysis to support strategic planning and conversion improvements.
- Develop dashboards and visualisations to help stakeholders monitor performance and spot trends.
- Evaluate the impact of website changes, content updates, and marketing campaigns on performance metrics.
- Support A/B testing initiatives to continuously drive conversion and improvements to the user experience.
- Provide insights that inform trading, design, and content decisions.
- Work closely with teams across Digital, Marketing, and Ecom to define and answer key business questions.
- Present data in a way that is clear and digestible for non-technical audiences.
Skills & Experience:
- Previous experience as a Web or Digital Analyst (or similar) – you must have experience working with website and digital data, and ideally ecommerce/retail metrics.
- Experience with GA4 is essential.
- Shopify, ContentSquare and Power BI are desirable.
- Experience building reports and dashboards.
- Comfortable working with large data sets and turning them into actionable insights.
- Excellent communication skills and stakeholder management.
- Experience with data visualisation tools is a plus.
This is a fantastic role for someone ready to take the next step in their digital analytics career, joining a collaborative team at a business undergoing exciting growth!
Locations
Digital Insight Analyst employer: Forward Role Recruitment
Contact Detail:
Forward Role Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Insight Analyst
✨Tip Number 1
Familiarise yourself with the key tools mentioned in the job description, especially GA4 and Power BI. Having hands-on experience or even completing online tutorials can give you a significant edge during interviews.
✨Tip Number 2
Prepare to discuss specific examples of how you've used data to drive decision-making in previous roles. Think about metrics you've analysed and the insights you've provided that led to tangible improvements.
✨Tip Number 3
Brush up on your presentation skills, as you'll need to convey complex data insights to non-technical stakeholders. Practising how to simplify your findings will help you stand out during discussions.
✨Tip Number 4
Network with professionals in the ecommerce and digital analytics space. Engaging with industry groups or attending relevant webinars can provide valuable insights and potentially lead to referrals for the position.
We think you need these skills to ace Digital Insight Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience as a Web or Digital Analyst. Focus on your work with website and digital data, especially in ecommerce settings. Mention specific tools like GA4, Shopify, and Power BI if you have experience with them.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital analytics and how your skills align with the role. Discuss your experience in analysing customer behaviour data and how you've used insights to drive conversion improvements in previous roles.
Showcase Your Analytical Skills: Provide examples of how you've built dashboards or reports in the past. Highlight any experience you have with A/B testing initiatives and how your insights have informed design and content decisions.
Prepare for Potential Questions: Think about how you would present complex data to non-technical audiences. Be ready to discuss your approach to stakeholder management and how you’ve collaborated with teams across digital, marketing, and ecommerce.
How to prepare for a job interview at Forward Role Recruitment
✨Know Your Metrics
Familiarise yourself with key ecommerce metrics such as conversion rates, basket behaviour, and checkout flow. Be prepared to discuss how these metrics impact business decisions and how you can leverage them to drive digital strategy.
✨Showcase Your Tools
Highlight your experience with tools like GA4, Shopify, and Power BI during the interview. Be ready to provide examples of how you've used these tools to analyse data and generate actionable insights in previous roles.
✨Communicate Clearly
Since you'll be presenting data to non-technical audiences, practice explaining complex concepts in simple terms. Use clear examples to demonstrate how your insights have influenced decision-making in past projects.
✨Prepare for A/B Testing Discussions
Be ready to discuss your experience with A/B testing initiatives. Share specific examples of tests you've conducted, the outcomes, and how they contributed to improving user experience and conversion rates.
