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- Tasks: Lead digital marketing strategies and create engaging content for various platforms.
- Company: Join a prestigious Scottish law firm known for its commitment to excellence.
- Benefits: Enjoy a competitive salary, professional development opportunities, and a collaborative work environment.
- Why this job: Be part of a dynamic team shaping the firm's digital presence and making an impact.
- Qualifications: Experience in corporate marketing, SEO knowledge, and proficiency in MS Office and Adobe tools required.
- Other info: Candidates must have relevant experience in law, accountancy, or similar sectors.
The predicted salary is between 35000 - 40000 £ per year.
Senior Digital Marketing Executive – Edinburgh
Location: Scotland
Salary: £35,000 – £40,000
Contract type: Permanent
Date posted: 31/05/2023
A renowned Scottish law firm is seeking a Senior Digital Marketing Executive to join their Marketing and Communications team, based in Edinburgh. The role-holder will be responsible for implementing the firm’s digital strategy in alignment with the wider communications plan, and collaborating with the business development team to create client-focused content plans.
The Responsibilities:
- Responsible for the implementation of the firm’s digital communications initiatives, ensuring integration with the wider communications campaigns strategies.
- Developing engaging content tailored for various digital platforms, ensuring accuracy and quality.
- Liaising with the BD team to develop targeted content plans for key practice areas, ensuring optimisation for improved search engine visibility.
- Managing the development of the firm’s websites and microsites, including content creation, performance monitoring and reporting.
- Taking charge of implementing and promoting the firm’s social media strategy, providing training sessions and producing comprehensive guides.
- Ensuring content and all marketing materials are brand consistent and aligned with the firm’s strategic goals.
- Working closely with internal and external design teams to produce compelling promotional literature and web pages.
The Candidate:
- Previous experience in a corporate marketing/communications role, within a professional services environment or relevant PR agency experience.
- Understanding of search engine optimisation and its application in digital marketing.
- Highly proficient in all MS Office packages (including PowerPoint), and knowledge of Adobe Photoshop and InDesign.
- Experience of website management. Knowledge of Drupal or similar CMS would be advantageous.
Please note : Due to the specific sectors we work in, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm or a high profile relevant Association or Agency will be considered. We regret that our clients will not accept applications outside of these areas.
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Senior Digital Marketing Executive – Edinburgh employer: Blue Legal
Contact Detail:
Blue Legal Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Marketing Executive – Edinburgh
✨Tip Number 1
Make sure to highlight your previous experience in a corporate marketing or communications role, especially if it's within a professional services environment. This is crucial since the firm is specifically looking for candidates with relevant backgrounds.
✨Tip Number 2
Familiarize yourself with the latest trends in digital marketing and SEO. Being able to discuss how you’ve applied these strategies in past roles will show that you’re not just knowledgeable but also proactive in your approach.
✨Tip Number 3
Prepare examples of engaging content you've developed for various digital platforms. The ability to showcase your creativity and effectiveness in content creation can set you apart from other candidates.
✨Tip Number 4
If you have experience with website management or using CMS like Drupal, be ready to discuss specific projects where you’ve managed or improved website performance. This will demonstrate your technical skills and understanding of digital strategy.
We think you need these skills to ace Senior Digital Marketing Executive – Edinburgh
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly within a professional services environment. Emphasize any previous roles that involved implementing digital strategies or managing content for law firms or similar sectors.
Craft a Compelling Cover Letter: Write a cover letter that clearly outlines your understanding of the role and how your skills align with the firm's needs. Mention specific experiences that demonstrate your ability to develop engaging content and manage digital communications effectively.
Showcase Your Digital Skills: In your application, provide examples of your proficiency in digital marketing tools and techniques, such as SEO strategies, website management, and social media promotion. Highlight any experience with CMS platforms like Drupal, as this is advantageous.
Research the Firm: Familiarize yourself with the law firm's values, recent projects, and their overall digital presence. This knowledge will help you tailor your application and demonstrate your genuine interest in contributing to their marketing and communications team.
How to prepare for a job interview at Blue Legal
✨Showcase Your Digital Marketing Expertise
Be prepared to discuss your previous experience in digital marketing, especially within a professional services environment. Highlight specific campaigns you've worked on and the results achieved, particularly in relation to SEO and content creation.
✨Understand the Firm's Brand and Values
Research the law firm thoroughly before the interview. Understand their brand, values, and target audience. This will help you tailor your responses and demonstrate how your skills align with their strategic goals.
✨Prepare for Content Strategy Discussions
Since the role involves developing client-focused content plans, be ready to discuss your approach to creating engaging content for various digital platforms. Bring examples of past work that showcase your ability to optimize content for search engines.
✨Familiarize Yourself with Relevant Tools
Make sure you are comfortable discussing tools and software relevant to the role, such as MS Office, Adobe Photoshop, InDesign, and any CMS like Drupal. Being able to speak confidently about these tools will show your technical proficiency.
