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For Companies At a Glance
- Tasks: Lead go-to-market strategies and drive client acquisition across Europe.
- Company: Capgemini is a global leader in business and technology transformation.
- Benefits: Enjoy endless learning opportunities, remote work options, and a vibrant company culture.
- Why this job: Join a dynamic team focused on innovation and making a real impact in marketing operations.
- Qualifications: 5+ years in digital marketing with strong sales and client management experience required.
- Other info: Opportunity to work with a diverse team and access 250,000 courses for personal growth.
The predicted salary is between 43200 - 72000 £ per year.
GTM Lead – Go-To-Market Agency Development
About the job you\’re considering
Capgemini’s Connected Marketing Operations practice sells and delivers Marketing Operations services to its top clients. Our portfolio of services is focused on delivering latest and best in Content Operations, Campaign Services and Performance Marketing solutions to drive marketing and sales outcomes for the clients.
We are looking for a results-oriented go to marketing operations domain expert for driving sales and new client acquisition in the UK & European countries. If you are driven by hyper growth challenge and love to wow the clients with your innovative solutions, then this is just the right leadership role for you!
Your Role
Go to Market and Sales Activation
- Define go-to-market/business development plan for acquiring new clients and execute the plan in collaboration with Capgemini sales and account development teams.
- Drive end to end presales activities, including prospect identification, pitch creation, proposal submission, pricing and making client presentations, throughout the sales cycle and leading up to deal closure.
- Collaborate with the UK/Europe Head of GTM and presales teams throughout the client acquisition cycle.
- Be responsible for achieving bookings and sales targets for Marketing Operations European market.
Solutioning and Transformation Projects
- Work alongside the solutions team, to design solutions, pricing and delivery models and participate in client pitches and various sales actions to close the deal.
- Set up and drive short term P&C/Advisory/Transformation projects and manage client relationships.
- Develop value proposition on various marketing topics from our extensive portfolio, such as: Content Services, Campaign Management and Marketing Analytics, etc. for various clients & prospects.
- Develop thought leadership and POVs to position the offer with internal and external audience.
- Translate strategic discoveries, research, and workshop outcomes into external facing narratives, strategy briefs, and roadmaps for our clients and delivery teams.
- Develop industry network connections and influence analyst bodies to drive positioning studies and outcomes.
People & Stakeholder Management
- Be the face of the Connected Marketing Operations offering within the UK & Europe region and develop strong internal and external relationships.
- Lead a small team of Digital Marketing consultants based in Europe focused on delivering transformation projects and go to market actions.
- Manage senior leadership interactions, reporting and presentations etc.
Your skills and experience
- A proven track record of driving portfolio growth through active selling & pitching activities leading to bookings and revenue outcomes for related Digital Marketing solutions.
- A solid prospecting background to include proposition building or leading the RFP process – experience of driving development of £5 million pipeline (minimum) or experience of having supported large scale deals.
- 5+ years working in a large or global matrix organization preferably with a B2C brand(s) in Consumer Products, Retail.
- 5+ years’ working knowledge marketing and digital marketing from either a delivery perspective or from client or agency side.
- Bachelor’s Degree – preferably in Business Administration, Interactive Marketing, Strategic Marketing.
- A creative individual able to identify challenges and generate innovative marketing ideas for the client from your own knowledge of marketing operational challenges.
- Excellent communication skills with strong client facing experience.
- Confident self-starter who can develop and build strong relationships with internal and external parties.
- Continuous learner who is willing to learn and remains open to new ideas and thinking.
Your Security clearance
To be successfully appointed to this role you will need to undergo Baseline Personnel Security Standard checks. There are no nationality or residency restrictions, although if you have resided outside of the UK within the last 3 years, further checks may be required.
What does \’Get the future you want\’ mean to you?
You will be empowered to explore, innovate, and progress. You will benefit from Capgemini’s ‘learning for life’ mindset, meaning you will have countless training and development opportunities from thinktanks to hackathons, and access to 250,000 courses with numerous external certifications from AWS, Microsoft, Harvard ManageMentor, Cybersecurity qualifications and much more.
Why you should consider Capgemini
Growing clients’ businesses while building a more sustainable, more inclusive future is a tough ask. But when you join Capgemini, you join a thriving company and become part of a diverse collective of free-thinkers, entrepreneurs and industry experts. A powerful source of energy that drives us all to find new ways technology can help us reimagine what’s possible.
About Capgemini
Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs.
Ref. code: 7196
Posted on: 7 Dec 2024
Experience Level: Experienced Professionals
Contract Type: Permanent
Location: London, GB; Birmingham, GB; Manchester, GB; Glasgow, GB; Bristol, GB
Brand: Capgemini
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GTM Lead- Go-To-Market Agency development employer: Capgemini
Contact Detail:
Capgemini Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land GTM Lead- Go-To-Market Agency development
✨Tip Number 1
Familiarize yourself with the latest trends in digital marketing and go-to-market strategies. This will not only help you understand the role better but also allow you to speak confidently about innovative solutions during interviews.
✨Tip Number 2
Network with professionals in the marketing operations field, especially those who have experience in B2C brands. Building these connections can provide valuable insights and potentially lead to referrals for the position.
✨Tip Number 3
Prepare to discuss your past experiences in driving portfolio growth and managing client relationships. Be ready to share specific examples that demonstrate your ability to achieve sales targets and lead successful projects.
✨Tip Number 4
Research Capgemini’s Connected Marketing Operations practice thoroughly. Understanding their services and recent projects will enable you to tailor your discussions and show how you can contribute to their goals.
We think you need these skills to ace GTM Lead- Go-To-Market Agency development
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the GTM Lead position. Tailor your application to highlight your relevant experience in driving sales and client acquisition.
Highlight Relevant Experience: In your CV and cover letter, emphasize your proven track record in digital marketing solutions, particularly in portfolio growth and active selling. Use specific examples that demonstrate your success in similar roles.
Showcase Leadership Skills: Since this role involves leading a team, be sure to include any leadership experiences you have. Discuss how you've managed teams or projects, and how you foster collaboration and drive results.
Craft a Compelling Cover Letter: Your cover letter should not only express your interest in the position but also convey your understanding of Capgemini's mission and values. Explain how your skills align with their goals and how you can contribute to their success.
How to prepare for a job interview at Capgemini
✨Showcase Your Sales Expertise
Be prepared to discuss your proven track record in driving portfolio growth through active selling and pitching activities. Highlight specific examples where you successfully led the RFP process or developed a significant pipeline, ideally around £5 million.
✨Demonstrate Your Strategic Thinking
Capgemini values innovative solutions. Be ready to share how you've identified challenges in marketing operations and generated creative ideas to address them. Use concrete examples from your past experiences to illustrate your strategic mindset.
✨Build Relationships
Since this role involves managing senior leadership interactions and developing strong internal and external relationships, prepare to discuss how you've successfully built and maintained these connections in previous roles.
✨Emphasize Continuous Learning
Capgemini promotes a 'learning for life' mindset. Share your commitment to continuous learning and how you've pursued professional development opportunities, such as certifications or training, to stay updated in the marketing and digital marketing fields.
