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- Tasks: Lead brand marketing for CNBC internationally, creating strategic marketing plans and measuring performance metrics.
- Company: Join CNBC, the world's top business news network, reaching over 392 million homes globally.
- Benefits: Enjoy a dynamic work environment with opportunities for travel and collaboration across global teams.
- Why this job: Be at the forefront of brand growth in a fast-paced media landscape, influencing key audiences worldwide.
- Qualifications: Significant experience in consumer brand management and proven success in growing established brands required.
- Other info: Willingness to travel and collaborate with senior leaders is essential.
The predicted salary is between 72000 - 108000 £ per year.
Vice President, Brand & Marketing, CNBC International
CNBC INTERNATIONAL
CNBC is the world’s number one business and financial news network. Its mission is to help the influential and aspirational make astute decisions to get ahead by providing live market updates, breaking news, in-depth analysis and exclusive interviews.
Company Description
CNBC’s vast portfolio includes CNBC.com, the online destination for global business; CNBC PRO, the network’s premium subscription service that provides real-time global market data and market analysis, as well as a growing slate of live events where consumers can experience CNBC’s award-winning journalism, live.
With headquarters in New Jersey, London, Singapore, and Abu Dhabi, CNBC provides a truly global 24-hour business briefing for senior business leaders, the financial community and those with assets to invest or protect. Today the channel is available in more than 392 million homes worldwide. CNBC also boasts a growing audience across its social media and digital video platforms.
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Job Description
The Vice President of Brand & Marketing leads the brand marketing for CNBC internationally, ensuring the brand is positioned for growth with our audience and distribution partners across multiple countries and regions. The role is responsible for coming up with holistic marketing plans for the quarter and the year, collating and organizing brand marketing assets including on-air promos, signage and digital units, ensuring we are using our house inventory to maximum effect and working with partners on barter opportunities. In addition, he/she is tasked with measuring the performance metrics of the overall brand and the performance of individual campaigns. The Vice President will also liaise with the SVP of Communications for CNBC in the US and the SVP and CMO for NBC News Group in the US.
Key Responsibilities
- Works closely with the President & Managing Director to come up with a strategic marketing plan for CNBC International including the brand positioning, key audience targets and key brand health metrics.
- Working on annual and quarterly marketing plans including defining the key priorities by working with stakeholders.
- Works with content teams on developing new show brands or sub-brands and ensuring a cohesive brand architecture that ladders up to overarching strategic goals.
- Ensuring the deployment of existing brand assets and the development of additional marketing assets including on-air promos, digital units, decks etc.
- Works with partners to establish strong barter relationships and new agreements to extend the brand via partner opportunities.
- Works with distribution partners to ensure CNBC priorities and new shows get adequate opportunities for promotion on AVOD and SVOD services and on MVPD home screens.
- Partners with CNBC International’s Leadership team to ensure internal and external communications activities and marketing partnerships are maximized to their full potential.
- Collaborates with peers based in the United States to ensure global consistency of message and partners with colleagues in News & Programming, Global Ad Sales and other departments to develop and grow deep brand partnerships.
- Partners with Global Ad Sales team to ensure they are aligned and have visibility to CNBC’s international product.
- Works with CNBC’s International and Domestic Events team to define the communications and marketing plans for CNBC owned events.
- Oversees and leads CNBC’s brand activation at key events including the World Economic Forum, Davos.
Qualifications
Required Qualifications:
- Significant experience in managing a consumer brand including brand positioning, audience research and measuring brand metrics.
- Proven experience in growing an established brand and making it relevant in a changing landscape.
- Experience in the media space around marketing of shows, TV services, building of news brands etc.
- Experience running a lean team of marketing and comms professionals to have outsized returns on marketing plans.
Desired Characteristics
- Experience with scheduling, programming of inventory and assets and driving tune-in to linear TV.
- Experience of promoting VOD and linear consumption on 3rd party distribution platforms.
- Experience in running digital funnels including conversion to DTC or subscription products.
- Excellent knowledge of the media space including how content consumption is changing and what drives audience demand.
- Excellent verbal and presentation skills with strong writing ability and excellent attention to detail.
- Ability to navigate a complex, matrixed global organization and develop effective working relationships with Senior Leaders.
- Capable negotiator with influencing skills, at ease with C-Suite executives and Senior Leaders.
- Ability to juggle multiple priorities, balancing the strategic with the practical.
- Willingness to travel.
The responsibilities associated with this position are not limited to the above description and may be modified at any time by the Company.
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to
Seniority level
Executive
Employment type
Full-time
Job function
Other
Industries
Broadcast Media Production and Distribution, Entertainment Providers, and Media Production
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Vice President, Brand & Marketing, CNBC International employer: CNBC
Contact Detail:
CNBC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Vice President, Brand & Marketing, CNBC International
✨Tip Number 1
Familiarize yourself with CNBC's brand and its positioning in the market. Understanding their unique value proposition and how they differentiate themselves from competitors will help you articulate your vision for the brand during discussions.
✨Tip Number 2
Network with professionals in the media and marketing space, especially those who have experience with global brands. Building relationships can provide insights into the industry and may lead to referrals or recommendations.
✨Tip Number 3
Stay updated on current trends in media consumption and marketing strategies. Being knowledgeable about how audiences engage with content across different platforms will demonstrate your expertise and readiness for the role.
✨Tip Number 4
Prepare to discuss specific examples of successful brand campaigns you've led in the past. Highlighting measurable outcomes and your strategic approach will showcase your ability to drive brand growth effectively.
We think you need these skills to ace Vice President, Brand & Marketing, CNBC International
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and qualifications required for the Vice President, Brand & Marketing position at CNBC International. Tailor your application to highlight relevant experiences that align with these requirements.
Craft a Compelling Cover Letter: Write a cover letter that not only showcases your experience in brand management and marketing but also demonstrates your understanding of CNBC's mission and how you can contribute to its growth. Be specific about your past achievements and how they relate to the role.
Highlight Relevant Experience: In your CV, emphasize your significant experience in managing consumer brands, particularly in the media space. Include metrics and examples of how you've successfully grown brands and engaged audiences in a changing landscape.
Showcase Leadership Skills: Since this is an executive-level position, make sure to highlight your leadership experience. Discuss how you've managed teams, collaborated with senior leaders, and navigated complex organizational structures to achieve strategic goals.
How to prepare for a job interview at CNBC
✨Show Your Strategic Thinking
As a Vice President of Brand & Marketing, it's crucial to demonstrate your ability to develop strategic marketing plans. Be prepared to discuss your previous experiences in creating and executing successful brand strategies, and how you can apply that knowledge to CNBC's international market.
✨Highlight Your Media Experience
Given the media-centric nature of this role, make sure to emphasize your experience in the media space. Discuss specific campaigns you've worked on, how you measured their success, and any innovative approaches you took to engage audiences.
✨Demonstrate Leadership Skills
This position requires managing a lean team effectively. Share examples of how you've led teams in the past, focusing on how you motivated them and achieved outsized returns on marketing plans. Highlight your ability to navigate complex organizational structures.
✨Prepare for Negotiation Scenarios
Since the role involves establishing strong barter relationships and negotiating with partners, be ready to discuss your negotiation skills. Prepare examples of successful negotiations you've conducted, particularly in high-stakes environments, and how you influenced key stakeholders.
