Head of Digital

Head of Digital Marketing

£100,000 + hybrid working

Full-time, permanent

A leading alternative fashion brand is seeking a strategic, commercially-minded Head of Digital Marketing to lead and scale their global digital growth strategy. Reporting directly to the Founder, this is a rare opportunity to shape the future of a brand known for its bold creative direction and cult following.

The Role

As Head of Digital Marketing, you’ll take full ownership of all digital channels – from e-commerce and CRM to paid media, social, influencer marketing, and customer experience. You'll lead a high-performing team and work closely with senior leadership, product, and creative to drive brand visibility, customer acquisition, retention, and loyalty across international markets

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Key Responsibilities

• Define and deliver the global digital strategy to drive growth and brand performance
• Lead a cross-functional team across e-com, CRM, social, paid, and CX
• Own the digital customer journey across all touchpoints, ensuring strong performance and ROI
• Leverage tools like Klaviyo, Shopify Plus, Meta Ads Manager, and CRO platforms
• Optimise acquisition and retention through advanced personalisation and segmentation
• Drive innovation and test new platforms including TikTok Shop and app enhancements
• Report directly to the Founder and work collaboratively with the SLT

About You

• Proven experience leading digital strategy in a DTC/e-commerce business (fashion or lifestyle preferred)
• Hands-on knowledge of paid media, CRM, e-commerce trading, and digital analytics
• Strong leadership and team development skills
• Data-driven with strong commercial and creative acumen
• Confident presenting to and influencing senior stakeholders
• Thrive in a fast-paced, growth-focused environment

Why Apply?

• Strategic ownership in a creative, entrepreneurial business
• Work directly with the founder and senior leadership
• Hybrid working – 3 days onsite in Brighton
• Be part of a brand with a bold identity and global presence