Senior Marketing Manager (Hybrid)

Fastmarkets is an industry-leading price-reporting agency (PRA) and information provider for global commodities, providing price data, news, analytics and events for the agriculture, forest products, metals and mining and new-generation energy markets.

Fastmarkets’ data is critical for customers seeking to understand and predict dynamic, sometimes opaque markets, enabling trading and risk management. Fastmarkets is a global business with a history dating back to 1865 and is built on trust and deep market knowledge. It has more than 600 employees spread across global locations in the UK, US, China, India, Singapore, Brazil, Belgium, Finland and beyond.

Job Description

The Role

We are seeking an experienced and dynamic Senior Marketing Manager to lead the marketing efforts for our B2B conferences. The ideal candidate will have a strong background in planning, executing, and optimising medium and large-scale industry conferences/ confex, with a focus on driving brand awareness, data growth, delivering scaled delegate audiences and revenues as well as generating leads, and creating exceptional experiences for both attendees and sponsors. This role requires a strategic thinker with hands-on experience in B2B event marketing, excellent project and team management skills, and a passion for delivering high-impact, results-driven conferences.

Responsibilities

1. Develop and implement B2B conference marketing strategies that align with company objectives, industry trends, and audience needs, focusing on lead generation, brand positioning, and customer engagement.
2. Create and execute a robust data strategy to support event growth goals, driving audience engagement and conversion to delegates and subscribers.
3. Collaborate with the subscriptions marketing team to maximize conversion, cross-sell event delegates and subscribers, and build content-driven 365 marketing campaigns.
4. Conduct thorough market research to identify potential clients, key decision-makers, and influencers within the exhibition sectors.
5. Plan, execute, and optimise integrated marketing campaigns across multiple channels, including digital, email, social media, content, SEO/SEM, and events.
6. Collaborate with cross-functional teams (sales, product, design, etc.) to ensure consistency of messaging and seamless execution of campaigns.
7. Manage the end-to-end process of campaign development, from concept and planning through execution and post-campaign analysis.
8. Develop operational plans for campaigns, including detailed timelines, budget tracking, and resource allocation.
9. Focus on the growth of Known, Engaged, and Marketable audiences, tracking progress against targets.
10. Lead, mentor, and develop marketing team members, fostering a collaborative, results-driven environment.
11. Produce monthly reports on campaign effectiveness and YOY booking curves, highlighting the effectiveness of campaigns and suggesting adjustments based on data insights.
12. Utilise customer data and insights to segment audiences and personalise marketing efforts for better engagement and conversion.
13. Stay updated on the latest trends in digital marketing, including social media, content marketing, SEO, paid advertising, and marketing automation.
14. Develop and manage marketing budgets, ensuring accurate financial tracking and resource allocation.

Qualifications

We recruit talented, dynamic people with diverse backgrounds and experiences, all united by a belief in our mission to provide the world’s leading and most trusted price reporting, events, and intelligence service for the markets we serve. We’re proud to be an equal opportunities employer and are committed to creating a fully inclusive workplace, where everyone feels able to participate and contribute meaningfully.

If you are open-minded, curious, resilient, solutions-oriented and committed to promoting equality, then read on…

KNOWLEDGE, EXPERIENCE AND SKILLS

1. 5+ years of experience in marketing, with at least 2 years in a sponsorship or exhibitor-focused marketing role. Experience in the B2B event sector is a plus.
2. Strong knowledge of lead generation techniques and experience with marketing automation platforms (e.g., Salesforce, Marketo).
3. Proficient in digital marketing tools (email marketing, SEM, Google Analytics) and data analytics.
4. Excellent communication and collaboration skills with the ability to manage cross-functional teams and stakeholders.
5. Strong project management skills, including experience in budget management, timeline adherence, and resource allocation.
6. Ability to think strategically, solve problems, and make data-driven decisions to optimize campaign effectiveness.
7. Creative and innovative in designing campaigns that drive engagement and ROI across multiple channels.
8. Proven experience in event marketing, particularly within exhibitions, conferences, or similar sectors, with a focus on driving qualified leads.
9. Bachelor’s degree in Marketing, Business, or related field. Advanced degree or certifications in marketing preferred.

Our Values

Fastmarkets people come from all different walks of life. It’s this mix of brilliant personalities, experiences and insights that gives us that warm, open, and friendly culture you can feel as soon as you meet us. But however wonderfully different we all are, there are six things we all have in common – and they form our Fastmarkets values.

1. METRICS DRIVEN. We use insights to improve our customers’ experience and our business performance.
2. ACCOUNTABLE. We are accountable to ourselves and those we work with: we keep our promises and get things done.
3. GROWTH MINDSET. This value enables us to be nimble to the changing realities and operate with a sense of urgency.
4. INCLUSIVE. We are inclusive and respectful, celebrating each of us and giving everyone a deep sense of belonging with the desire to bring their best self to work every day.
5. CUSTOMER CENTRIC. We are customer-centric in all that we do.
6. COLLABORATIVE. We are collaborative, able to work across teams and capitalise on the diversity of intellect, perspectives, and experiences.

You’ve read a little about us – now it’s over to you!

If you like what you’ve read so far and think you can see yourself as a Fastmarkets person, it’s time to fill in your application form. This form is an important part of the selection process: it’s used to determine whether or not you’ll be chosen to have an interview and acts as a basis for the questions we’ll ask you on the day.

It’s vital that you try to capture all the relevant information we have asked for on the form so we can get a good feel for who you are and why you’re great.

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