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For Companies At a Glance
- Tasks: Lead Programmatic and ABM campaigns, ensuring effective execution and client communication.
- Company: Join a leading B2B marketing agency known for crafting compelling client stories.
- Benefits: Enjoy a hybrid work model with a competitive salary ranging from £45,000 to £60,000.
- Why this job: This role offers the chance to drive impactful campaigns and inspire a dynamic team.
- Qualifications: Experience in managing large B2B accounts and proficiency in programmatic advertising is essential.
- Other info: Be the go-to expert for programmatic strategies and collaborate with cross-functional teams.
The predicted salary is between 45000 - 60000 £ per year.
Account Director
Location: Central London, Hybrid
Salary: £45,000-£60,000 per annum
Role Overview
A leading B2B marketing agency seeks an Account Director to lead Programmatic and ABM campaigns for key accounts. This career can offer the opportunity to drive campaign effectiveness, deliver tactical execution, and delve into the nuances of programmatic buying and account-based marketing.
Key Responsibilities:
- Be the primary point of contact for internal and external stakeholders for all matters relating to programmatic and ABM platform strategy.
- Oversee the implementation of all programmatic campaigns and leverage ABM platforms to build targeted audience segments.
- Lead, motivate, and inspire your team to drive results.
- Monitor and analyse campaign performance metrics and articulate to clients clearly on learnings and future recommendations.
Skills & Experience:
To be a successful Account Director (Programmatic & ABM Platforms) you will:
- Demonstrate experience managing large accounts focused on B2B and being client-facing.
- Display your acumen within programmatic advertising and ABM platforms such as DV360, The Trade Desk, Demandbase, 6sense, Terminus, or similar.
- Be confident in your ability to translate complex media strategies to clients and internal teams.
- Be proficient with analytics and transforming data insights into actions.
- Showcase your leadership ability, demonstrating how you’ve collaborated with cross-functional teams.
Click apply now if you’d like the opportunity to join a B2B marketing agency that develops compelling stories for their clients.
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Account Director, programmatic and ABM Platforms employer: CV Consulting Ltd
Contact Detail:
CV Consulting Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Director, programmatic and ABM Platforms
✨Tip Number 1
Familiarize yourself with the specific programmatic and ABM platforms mentioned in the job description, like DV360 and Demandbase. Having hands-on experience or case studies ready to discuss can really set you apart during the interview.
✨Tip Number 2
Prepare to showcase your leadership skills by thinking of examples where you've successfully motivated a team or collaborated with cross-functional teams. Be ready to discuss how you drove results in previous roles.
✨Tip Number 3
Brush up on your analytics skills and be prepared to discuss how you've transformed data insights into actionable strategies. This will demonstrate your ability to monitor and analyze campaign performance effectively.
✨Tip Number 4
Since you'll be the primary point of contact for stakeholders, practice articulating complex media strategies in a clear and concise manner. This will help you convey your ideas effectively during interviews.
We think you need these skills to ace Account Director, programmatic and ABM Platforms
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in managing large B2B accounts and your familiarity with programmatic advertising and ABM platforms. Use specific examples to demonstrate your skills.
Craft a Compelling Cover Letter: In your cover letter, express your passion for programmatic and ABM strategies. Mention how your leadership experience has driven results in past roles and how you can bring that to the agency.
Showcase Relevant Skills: Clearly outline your proficiency with analytics and your ability to translate complex media strategies. Provide examples of how you've used data insights to inform campaign decisions.
Highlight Team Collaboration: Discuss your experience working with cross-functional teams. Share specific instances where your collaboration led to successful campaign outcomes, emphasizing your role as a motivator and leader.
How to prepare for a job interview at CV Consulting Ltd
✨Showcase Your Programmatic Knowledge
Be prepared to discuss your experience with programmatic advertising and ABM platforms. Highlight specific tools you've used, like DV360 or The Trade Desk, and share examples of successful campaigns you've managed.
✨Demonstrate Leadership Skills
Since the role involves leading a team, be ready to talk about your leadership style. Share instances where you motivated your team or collaborated with cross-functional teams to achieve campaign goals.
✨Prepare for Data-Driven Discussions
As analytics play a crucial role in this position, come equipped with examples of how you've transformed data insights into actionable strategies. Be ready to discuss specific metrics you've monitored and how they influenced your decisions.
✨Communicate Clearly and Confidently
Practice articulating complex media strategies in a clear and concise manner. This will help you demonstrate your ability to translate intricate concepts to clients and internal teams effectively.
