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- Tasks: Lead the Tassimo brand in the UK, driving media strategy and in-store activations.
- Company: Join JACOBS DOUWE EGBERTS, the world's largest coffee and tea company with over 50 brands.
- Benefits: Enjoy a great pension plan, bonuses, and unlimited coffee!
- Why this job: Be part of a market leader and make an impact in a dynamic team culture.
- Qualifications: 5+ years in UK marketing, FMCG experience, and a proven track record in brand-building.
- Other info: This role offers growth potential as a natural successor to the Category Lead.
The predicted salary is between 43200 - 72000 £ per year.
Job Description Three reasons you should be interested in our Senior Brand Manager role: If you\’d relish the chance to work for the market leader in the single serve sector. If you\’re analytical and able to turn your insight into actions. If you\’re confident and competent leading meetings and presenting to grocery retailers in the UK You\’ll build strong relationships with our strategic partners (Bosch, Costa and Cadburys) and your entrepreneurial flair will help take them to the next level. Some key responsibilities: Lead the Tassimo brand activity in the UK, including local brand communications, media strategy (with a digital focus) and help drive best in class activation both in-store & on-line. Lead portfolio management on Tassimo and other key strategic brand initiatives to include pricing, promo & insights You will oversee Tassimo performance tracking, turning data into actionable insights to help fuel Tassimo growth The role will also require strong relationship-building skills to work with local (internal and external) and with our global brand teams and partners. P&L responsible, you will be expected to deliver against challenging yet exciting growth objectives and demonstrate business acumen. The person in this role being the natural successor to the Category Lead so the drive and ambition to progress is essential. Qualifications This role would suit someone with UK Marketing experience from an FMCG background with an excellent track record in Brand-building, Above the Line (ATL) and Below the Line (BTL) campaigns, and Innovation delivery. Commercial, Category and/ or consumer insight experience could be beneficial. To be considered you must have/be: Growth mindset with great mental agility yet creative thinker Confident with Kantar/Nielsen 5+ years of Marketing expertise is essential in all its dimensions, strategic and operational. Ability to handle complex data and insights to drive brand strategy & track performance Exposure to the UK retail grocery market and understand the key drivers Proven track record of initiating and driving change successfully in previous functions. Positive outlook as a strong leader and team player Additional Information What else is in it for you? Great pension, we\’ll double your contribution Bonus And all the coffee you could possibly drink #LI-hybrid For more than 265 years, JACOBS DOUWE EGBERTS (JDE) is inspired by its belief that it’s amazing what can happen over a cup of coffee. We are the world’s largest pure-play coffee and tea company, with a portfolio available in more than 100 developed and emerging markets and over 50 brands that collectively cover the entire category landscape led by leading household names such as L’OR, Tassimo, Jacobs, Senseo, Douwe Egberts, Old Town, Super, Pickwick and Moccona. We are fuelled by our purpose of Making Amazing Moments happen and our Vision to be the Most Chosen Coffee company in UK & Ireland. The Tassimo brand and our winning team, form a fundamental role in helping us achieve both. #J-18808-Ljbffr
Contact Detail:
Phoenix Capital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager - Tassimo Portfolio
✨Tip Number 1
Familiarise yourself with the Tassimo brand and its key competitors. Understanding their market positioning and recent campaigns will help you engage in meaningful conversations during interviews and demonstrate your passion for the brand.
✨Tip Number 2
Network with professionals in the FMCG sector, especially those with experience in brand management. Attend industry events or join relevant online forums to build connections that could provide insights or referrals for the role.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data to drive brand strategy in your previous roles. Highlighting your analytical skills and ability to turn insights into actionable plans will be crucial in showcasing your fit for this position.
✨Tip Number 4
Demonstrate your leadership abilities by sharing experiences where you've successfully led teams or projects. This will show that you have the drive and ambition to progress within the company, aligning with their expectations for the role.
We think you need these skills to ace Senior Brand Manager - Tassimo Portfolio
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your UK marketing experience, particularly in FMCG. Emphasise your achievements in brand-building and any successful ATL and BTL campaigns you've led.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the coffee industry and how your analytical skills can drive brand strategy. Mention specific examples of how you've turned insights into actions in previous roles.
Showcase Your Data Skills: Since the role requires handling complex data, include examples of how you've used tools like Kantar or Nielsen to track performance and inform marketing strategies. This will demonstrate your capability to manage the brand's performance tracking.
Highlight Relationship-Building Experience: Discuss your experience in building strong relationships with partners and stakeholders. Provide examples of how you've successfully collaborated with internal teams or external partners to achieve business objectives.
How to prepare for a job interview at Phoenix Capital
✨Showcase Your Analytical Skills
As a Senior Brand Manager, you'll need to demonstrate your ability to turn insights into actionable strategies. Prepare examples of how you've used data to drive brand growth in previous roles, especially in the FMCG sector.
✨Prepare for Relationship Building
Strong relationship-building skills are crucial for this role. Think of instances where you've successfully collaborated with partners or internal teams, and be ready to discuss how you can apply those experiences to work with brands like Bosch and Costa.
✨Demonstrate Your Leadership Abilities
You'll be leading meetings and presentations, so practice articulating your ideas clearly and confidently. Consider preparing a mock presentation on a relevant topic to showcase your communication skills and leadership style.
✨Understand the UK Retail Market
Familiarise yourself with the key drivers of the UK grocery market. Be prepared to discuss current trends and how they might impact the Tassimo brand, showing that you have a solid grasp of the competitive landscape.
