Sporting Events Officer

The Sporting Events Team at Alzheimer’s Research UK (ARUK) is responsible for securing income from individuals and groups fundraising through sporting events, and effectively account managing relationships to maximise income.

The Sporting Events Officer role will play a significant part in contributing to a high-performing fundraising team. You will work closely with the Sporting Events Manager and Head of Sporting Events and Volunteering to drive the continued growth of the charity’s sporting event fundraising income. You will also be required to show excellent organisation and relationship-building skills to support partnerships with third party events, internally developed products and related marketing providers, to drive towards agreed targets.

Main duties and responsibilities of the role:

• Account management and strategic support

• Support the Sporting Events Manager (SEM) / Head of Sporting Events and Volunteering (HSEV) in delivering the Sporting Events strategy for ARUK to increase income within this stream.
• Support the SEM to develop and manage the portfolio of third-party sporting events and internally developed products for ARUK.
• Successful account management of third-party event suppliers as agreed with SEM/HSEV.
• Seek opportunities to expand and improve event portfolio, keeping abreast of industry trends and competitor activity.
• To maximise income through developing and managing an agreed portfolio of events, focusing on supporter care processes and the retention of supporters. The role will include targets related to specific events.
• Work with SEM to develop budgets and targets for key areas of work.

• Provide excellent customer service to existing fundraising supporters (including maintaining a polite, enthusiastic manner with prompt responses to enquiries), to acknowledge support and increase long-term loyalty.
• Keeping an accurate record of fundraising outcomes, for reporting both internally and externally.
• Keep up to date with fundraising legislation and codes of practice to be able to provide relevant advice to fundraisers.
• To support the SEM in overseeing appropriate staff and volunteer representation at third party events. This will include attending events across the UK in person.
• Ensure volunteers and fundraisers have all necessary materials for fundraising initiatives.
• Work with supporters across a number of digital channels ensuring we are communicating with them in the channel most relevant to them. To include building and managing online social groups.

• To plan, manage and deliver successful events through relationship management of suppliers and logistics companies, in addition to volunteers.
• To work with the events team to organise pre-/post-event receptions as appropriate.
• To work in collaboration with the Digital and Communications departments to ensure that a programme of PR and communication is in place that promotes and supports the planned activities.
• To develop and deliver process enhancements with the SEM to allow the team to maintain high performance as the number of supporters grows.

• Ensure that sporting event activity is monitored and evaluated, clearly communicating progress to SEM/HSEV.
• Utilise event analytics to highlight risks, success and inform marketing strategy.
• Manage relevant information on the charity’s database, keeping detailed, up-to-date records of activity and income.
• Track and record contact with third party event providers and fundraisers for reporting purposes.

What we are looking for:

• Knowledge of the events fundraising market, ideally sporting events.
• Relationship management experience.
• Experience of fundraising in a sporting context (personal or professional).
• Experience of working with digital technologies and online communities.
• Use of CRM or database systems.
• Excellent communication skills, both verbal and written.
• An ability to manage a busy and varied workload.
• Excellent organisational skills.
• Excellent attention to detail.
• Contagious enthusiasm to inspire supporters.
• Flexibility to work unsociable hours, including weekends and willingness to travel independently.

Additional Information:

• Ways of working: As part of our Agile ways of working you will be required to work approximately 2 days a week from the office, which is subject to the requirements of the role and the business needs. Flexibility on where you work can be split between working from home and our office.
• Our Office: Our office is at 3 Riverside, Granta Park, Great Abington, Cambridge, CB21 6AD.
• Salary: Circa £29,000 per annum, plus benefits.
• The closing date for applications is the 13th July 2025, with interviews being arranged once shortlisting has been completed.
• We value diversity and are committed to creating an inclusive culture where everyone can be themselves and reach their full potential.
• How to apply: Please create an online account using our Online Recruitment Platform which can be accessed through our Job Vacancies page.