Retail Marketing Manager New UK

We’re Elvie – a pioneer in the FemTech industry, developing cutting-edge smart technology to transform previously overlooked categories like breast pumping and pelvic floor health. Our mission is to empower women through radical, female-first innovation, breaking taboos and challenging stigma along the way. Elvie recently joined forces with Willow, a fellow leader in FemTech and maternal health based in the U.S. This powerful combination brings together two iconic brands, combining a market-leading product portfolio with teams of world-class engineers, designers, and commercial experts. Together, we're set to shape the future of maternal health on a global scale.

As we embark on this exciting new transitional chapter, this role will play a pivotal part in helping to define and deliver our vision across international markets. Did you know? In some regions our amazing products are considered to be medical devices. This means we maintain our Medical Device quality management system in compliance with ISO 13485:2016, to support the development of our groundbreaking products.

About the role: We are looking for a commercially minded and creative International Retail Marketing Manager + Product Expert to join our fast-paced International team. You’ll be working across our international retail channels, collaborating with the sales and marketing teams to devise, execute and review impactful trade marketing activations. You will also own the product training and brand ambassador program to ensure key partners have the resources and information they need to represent and sell our products to the best standard. This role will support the Elvie brand and Willow brand in the International Markets.

Location: Hybrid working; a mix of working from our Bristol or London office & working remotely. Employment type: Permanent (please note, you must have the right to work in the UK).

What you’ll be doing at Elvie:

• Product Training and Brand Ambassador: Become the Elvie and Willow product expert to deliver regular product training to retail and distributor partners. Develop evergreen training materials for roll out internationally to help our teams with pitch sell-ins and deep product knowledge. Plan and execute full product training days with key external partners. Implement a train the trainer program with distributors.
• Retail Media: Lead and craft the retail media strategy with our core retail partners that delivers the strongest ROI and commercial results with platforms such as Criteo and Citrus ads. Capture learnings, trends/insights and recommendations to share business wide.
• Trade Marketing: Own full international trade marketing plans from strategy, execution and optimisations to drive awareness, visibility and revenue. Work closely with the sales team on key accounts to craft trade marketing plans to drive commercial growth with our key retail partners. Ensure Elvie and Willow brand is presented in the retail space to the highest standard and excellence at every touch point. Develop and implement retail-specific marketing campaigns to drive in store and online business goals. Demonstrate strategic thinking and prioritisation of opportunities and budget to align with key commercial moments. Capture results to create reports, learnings and recommendations. Drive optimisations continuously.
• POS: Full ownership of international POS projects to deliver best in class in store execution that brings the brand and products to life. Work with key stakeholders from brief, creative visuals, design, manufacturing and in store roll out.
• Budget Ownership: Responsible for budget planning to ensure delivery against business objectives. Craft, own and optimise full retail marketing budget.

What we are looking for:

• Experience in a Trade Marketing role working with high profile retail accounts.
• Experience using retail media platforms such as Criteo and Citrus ads.
• Strong in building relationships with the ability to work collaboratively across multiple teams/functions.
• Experience managing trade budgets, retail activations, and POS development.
• Hands-on, proactive, flexible, and able to handle multiple projects simultaneously.
• Product training experience preferred.

The benefits you’ll get: We can offer you a genuinely purpose-led career with a culture built on trust, autonomy, and flexibility. In addition, we’ll give you:

• 9-day fortnight working pattern - for our full time employees we work 9 days every fortnight with every other Friday as a non-working day for you to spend as you wish.
• Lots of flexibility: whether it’s working from home, doing the school run, or life admin.
• 25 days’ annual leave, plus bank holidays.
• Life leave days; getting married, moving house, menopause or just things that you can’t put a label on that matter to you.
• 5=10 leave: 10 days’ additional leave on your 5th and 10th years of service.
• Generous parental leave policies; maternity & adoption (16 weeks at full pay, then 8 weeks paid at 75% followed by 15 weeks at SMP rate), paternity/partner (6 weeks at full pay to take at any point during the first year of your child’s life), shared parental leave.
• Healthcare plans, life insurance, and an employee assistance program for you and your family.
• Group income protection; protect your salary if you get sick.
• A free Elvie Trainer for you to keep or give away when you join.
• Generous employee and friends & family discounts on Elvie products.
• Wellbeing support from YuLife and access to SmartHealth app with unlimited GP appointments for you and your family.

What you can expect after you’ve applied: A member of our team will reach out to you after they have reviewed your application. You must ensure your application is completed correctly. We do often receive a large number of applications for our roles, please don’t let visibility of this deter you from applying. We review and aim to respond to every application. We would like to get to know you through your background, attitude, experience and understand your motivation to work with us. Our interview process varies depending on the position. This is an exciting time to join Elvie. You’ll have a voice, make an impact, and have the opportunity to mould your role. So be ready to learn, have fun, and be inspired by our passionate, talented team - having a sense of humour helps too.

Belonging at Elvie: At Elvie, we value building broad, diverse and inclusive teams - because we believe everyone being able to show up authentically at work is key to our success. We encourage people from all backgrounds to apply and we don’t discriminate based on race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, marital status, disability or age.

If you would like more information about the role (including salary) or need any support with your application please feel free to get in touch by email recruitment@elvie.com.