Search Lead United Kingdom, London

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, acclaimed PlayStation software titles from PlayStation Studios, and more. PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity.

Role Overview

Join PlayStation, a global leader in entertainment, known for iconic products like PlayStation5, PlayStationVR, PlayStationPlus, and world-renowned titles from PlayStation Studios. We are part of Sony Interactive Entertainment, a wholly owned subsidiary of Sony Corporation. If you have a passion for innovation, technology, and performance marketing, we invite you to explore this opportunity.

The Search Lead will collaborate closely with the Sr. Search Lead to run the Search Center of Excellence (COE) for the entire PlayStation portfolio. The Search COE prioritizes using search marketing to boost engagement, drive purchases, and improve discovery for both current and potential PlayStation customers. This is achieved through collaboration with an external media agency, offering guidance on global strategies, guaranteeing efficient local implementation, and improving subject matter expertise across global teams.

What you’ll be doing:

• Own the day-to-day management of the paid media agency relationship.
• Collaborate with different internal teams to complete paid search tasks on schedule, including gathering campaign details, localisations, and assets.
• Collaborate with internal and external partners to develop and maintain search reporting.
• Supervise and analyze performance regularly, making recommendations to meet goals and meaningful metrics.
• Provide ad hoc, monthly, and quarterly performance reports to stakeholders.
• Keep up-to-date on search marketing trends, standard methodologies, and technologies.

What we’re looking for:

• 5+ years' experience in Paid Search.
• Sophisticated level of understanding of search & biddable principles and applications.
• Strong collaboration skills (e.g., presenting, coordinating, building consensus, influencing without authority, listening, being open to other opinions).
• Deep understanding of automated search bidding strategies including tCPA & tROAS required.
• Outstanding analytical capabilities to turn trends into actionable insights and hypotheses.
• Experience with bid management, analytics & competitive insights tools available in the market including Search Ads 360.
• An understanding of the global landscape.
• A proven track record of driving performance in house or in an agency role.
• A strong understanding of SEO principles.
• A strong understanding of Retail Search and Social Search.
• Experience working across multiple product lines or business units for a brand.
• Oversight and awareness of the agency’s tasks & results.
• Keep Senior Search Lead informed of key business growth opportunities, potential risks and other key nuances which affect the health of the business.

Candidate Preferred Qualities:

• Bachelor's degree and/or equivalent experience preferred.
• Experience handling changing processes, objectives and results across multiple teams.
• Experience working within EMEA, LATAM, ASIA or any other non US/CA territories.
• Experience working with or for an entertainment or gaming brand.
• Ability to balance multiple priorities and maintain strong attention to detail.
• Strong interpersonal skills and ability to work with cross-function teams positively.
• Excellent communication and presentation skills both verbal and written.
• Self-starter with sense of humor, passion, energy, enthusiasm to get results and affect significant change!
• Strong interest in video games and entertainment.
• Displayed AI literacy by incorporating emerging tools to improve media efficiency and guide smarter, data-driven decisions.

Benefits:

• Discretionary bonus opportunity.
• Private Medical Insurance.
• 25 days holiday per year.
• On Site Gym.
• Free soft drinks.
• Access to cycle garage and showers.

Equal Opportunity Statement: Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.