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For Companies At a Glance
- Tasks: Engage customers, deliver tailored recommendations, and create engaging digital content.
- Company: Vertu BMW Sunderland is a dynamic retailer known for premium service and innovation.
- Benefits: Enjoy 25 days holiday, cashback rewards, and a supportive development environment.
- Why this job: Join a progressive team focused on customer experience and digital engagement.
- Qualifications: Experience in customer service, excellent communication skills, and a passion for technology.
- Other info: Full training and clear career progression opportunities available.
The predicted salary is between 24000 - 32000 £ per year.
Salary: £28,000 basic + excellent benefits and opportunity to develop your career!
Hours: Monday to Friday, 40 hours/week – No weekends!
Are you passionate about technology, luxury vehicles, and delivering outstanding customer service? At Vertu BMW Sunderland, we’re looking for a Digital Genius to become a key part of our innovative, high-performing team. This is your opportunity to join one of the UK’s most progressive automotive groups, where customer experience and digital engagement come first.
About Us
We’re a dynamic and fast-paced BMW retailer known for our premium service and cutting-edge digital approach. At Vertu BMW, we don’t just sell cars — we create personalised experiences that inspire long-term loyalty and satisfaction. Our goal is to exceed customer expectations and keep them engaged throughout their entire ownership journey.
Key Responsibilities
- Engage New & Existing Customers: Welcome and assist customers in-person and virtually with warmth, professionalism, and insight. Actively reach out to existing customers to inform them about new offers, services, upgrades, and the latest BMW innovations – building ongoing relationships and encouraging retention.
- Deliver Tailored Recommendations: Use your in-depth BMW product knowledge to match customers with vehicles suited to their preferences, lifestyle, and budget. Confidently use digital tools to spec and personalise each vehicle.
- Leverage Digital Tools & Innovation: Utilise BMW’s advanced configurators, showroom technology, and digital presentation platforms to help customers visualise and customise their dream car.
- Create Engaging Content: Record and share short, informative videos for customers – whether to showcase a new arrival, explain vehicle features, or provide updates on orders. Your digital content adds a personal and innovative touch to the buying experience.
- Customer Retention & Relationship Building: Proactively manage post-sale engagement by checking in with customers, updating them on relevant offers, and ensuring they remain excited about the BMW brand. Help turn first-time buyers into lifelong fans.
- Support Sales Campaigns: Collaborate with the sales team to support marketing promotions and customer communication strategies. Ensure a seamless transition from enquiry to sale and beyond.
- Deliver an Exceptional Experience: From hospitality and retail to digital consultancy – your background in any customer-facing role will shine as you guide every customer through an exceptional service journey.
What We’re Looking For
- Proven experience in customer service, retail, hospitality, or digital engagement
- Excellent communication and interpersonal skills, both face-to-face and virtual
- A proactive attitude and natural curiosity about technology and innovation
- Passion for the BMW brand and high-performance vehicles
- A full UK driving licence
Why Join Us?
At Vertu BMW, we invest more in our colleagues’ development than any other UK motor retailer. You’ll benefit from full training, clear career progression, and a supportive environment where your ideas and creativity are valued.
Our Benefits Include
- 25 days holiday rising with length of service – plus bank holidays
- Access to our rewards platform for cashback and discounts with top retailers
- Preferential service rates for you and your family
- Colleague car purchase scheme
- Share incentive plan
- Pension scheme
- Enhanced maternity & paternity leave
Successful candidates will be subject to standard pre-employment checks, including employment and address verification, credit history, a driving licence check, and a basic DBS check.
If you're excited to drive digital transformation within a world-class automotive brand, and help create experiences that keep customers coming back, then we want to hear from you. Join the team at Vertu BMW Sunderland and become our next Digital Genius.
Digital Genius employer: Vertu Motors plc
Contact Detail:
Vertu Motors plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Genius
✨Tip Number 1
Familiarise yourself with BMW's latest models and technologies. Being knowledgeable about the products will not only impress during interviews but also help you engage customers effectively.
✨Tip Number 2
Showcase your customer service skills by preparing examples of how you've gone above and beyond for clients in previous roles. This will demonstrate your proactive attitude and ability to build relationships.
✨Tip Number 3
Practice using digital tools and platforms that are relevant to the automotive industry. Familiarity with these technologies will give you an edge in utilising BMW’s advanced configurators and presentation platforms.
✨Tip Number 4
Prepare to discuss how you can contribute to customer retention strategies. Think of innovative ideas on how to keep customers engaged post-sale, as this aligns with the role's focus on long-term relationships.
We think you need these skills to ace Digital Genius
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in customer service, retail, or digital engagement. Use keywords from the job description to demonstrate that you understand the role and its requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for technology and the BMW brand. Mention specific examples of how you've delivered outstanding customer service in the past and how you can contribute to Vertu BMW's mission.
Showcase Your Digital Skills: Since the role involves using digital tools, include any relevant experience with technology or digital platforms. Highlight your ability to create engaging content, such as videos or social media posts, that could enhance customer engagement.
Prepare for Potential Questions: Think about how you would respond to questions regarding customer retention and relationship building. Be ready to discuss your approach to engaging customers and turning first-time buyers into loyal fans of the BMW brand.
How to prepare for a job interview at Vertu Motors plc
✨Show Your Passion for Technology and BMW
Make sure to express your enthusiasm for technology and the BMW brand during the interview. Share any personal experiences or knowledge you have about BMW vehicles and how they align with your interests.
✨Demonstrate Customer Service Skills
Prepare examples from your past experiences that showcase your ability to deliver outstanding customer service. Highlight situations where you went above and beyond to meet customer needs, as this role heavily focuses on customer engagement.
✨Familiarise Yourself with Digital Tools
Since the role involves using advanced digital tools, take some time to research and understand the types of digital platforms and configurators used in the automotive industry. Being able to discuss these tools will show your readiness for the position.
✨Prepare Engaging Content Ideas
Think of creative ideas for short videos or content that could enhance the customer experience. Be ready to share these ideas during the interview, as showcasing your creativity can set you apart from other candidates.
