Email Performance Assistant Marketing · St Albans, UK

• Overview:
  
  We are seeking a motivated and detail-oriented Email Performance Assistant to support the day-to-day execution and optimisation of email
  deliverability initiatives. Reporting directly to our Email Deliverability
  Specialist, this role is ideal for someone with a solid foundation in email
  marketing who is looking to deepen their expertise in deliverability and
  sender reputation.
  
  Key Responsibilities:

• Assist with the management and warm-up of multiple dedicated IP
  addresses (currently 50+) across various email platforms.
• Support the setup, submission, and maintenance of sendercertification processes, specifically Return Path (Validity Sender
  Certification).
• From a deliverability perspective, help manage email campaignstrategy including template preparation, audience segmentation,
  and data hygiene.
• Contribute to deliverability monitoring and troubleshooting incollaboration with our Email Deliverability Lead.
• Coordinate with developers and design teams to ensure associatedwebsites and landing pages meet email best practices.
• Use Everest or equivalent tools to monitor inbox placement,engagement metrics, and sender reputation.
• Analyse and report on key email performance metrics (open rates,click rates, bounce rates, etc.).
• Maintain accurate documentation of domain/IP configuration, emailauthentication, and warm-up progress.
• Stay up to date with email industry trends, ISP policy changes, anddeliverability best practices.
  
  The ideal candidate:
  

• Minimum 12 months of experience in email marketing, ideally
• within a fast-paced or high-volume environment.
• Hands-on experience with email campaign management, including:
  – Email content creation and layout
  – CRM/data segmentation and targetingoPerformance reporting and analysis
• Familiarity with core deliverability concepts (e.g. authentication,
  spam traps, blocklists, engagement metrics).
• Previous experience working with at least one major ESP, ideally:
  – Dotdigital
  – Adestra
  – SendGrid
• Exposure to or understanding of Return Path sender certification
  (Validity) is highly desirable, as it forms a core part of the role.
• Experience using deliverability tools/platforms such as Everest or
  Postmaster Tools is an advantage.
• Understanding of sender reputation and inbox placement
  principles.
• Familiarity with DNS configuration and records (SPF, DKIM,
  DMARC, etc.) is ideal.
• Familiarity with IP and Domain warm-up strategies
• Broader digital marketing knowledge (e.g. SEO, PPC, social) is a
  plus.
  
  Personal Attributes:
  
• Highly organised with excellent attention to detail.
• Analytical mindset and comfortable working with data.
• Willingness to learn and develop under expert guidance.
• Proactive, dependable, and collaborative.
• Must be based within a 45-minute drive of St Albans
• Hold a valid UK driver’s license and access to a personal vehicle
• Must have the right to work in the UK without sponsorship

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