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- Tasks: Create engaging social media content and manage online community for our luxury hotel.
- Company: Join Daniel Thwaites, a historic hospitality brand known for exceptional experiences since 1807.
- Benefits: Enjoy competitive pay, flexible wage access, generous leave, and discounts across our properties.
- Why this job: Be the storyteller of our unique offerings while working in a creative and supportive environment.
- Qualifications: 2-3 years of social media experience, strong writing skills, and a keen eye for photography required.
- Other info: Full driving license needed; opportunities for training and career growth available.
The predicted salary is between 28800 - 42000 £ per year.
We’re looking for a passionate and creative Local Social Media & Marketing Coordinator to bring our unique hotel, luxury spa, treatments, restaurants, and events to life online. As the Local Social Media & Marketing Coordinator, you'll be our in-house storyteller, showcasing everything from indulgent spa experiences and signature wellness treatments to exceptional local dining and exclusive events. While social media will be your main focus, you’ll also support wider marketing activities to drive engagement and awareness whilst growing our following and sales for your hotel. You’ll work as part of the Head Office Marketing and Creative team but collaborate closely with your hotel team.
Your day-to-day activities will include:
- Creating engaging content—posts, reels, and stories—that highlight the magic of our hotel.
- Working closely with hotel teams to capture and share daily activities across all areas.
- Managing our social feeds and online community, responding to comments and messages promptly.
- Growing followers and engagement through partnerships and competitions.
- Planning and producing seasonal and campaign content to keep our channels fresh and relevant.
- Owning and executing the local content calendar.
- Sharing content on internal communication channels as appropriate.
- Updating the website and OTAs with new photography, menus, and event information.
- Supporting wider campaign launches, including sales, summer, and Christmas promotions.
- Assisting in executing local marketing campaigns and events.
- Coordinating influencer and press visits, ensuring seamless collaboration with the central team.
- Supporting local photography or video shoots as directed by the creative team.
Who are we looking for:
Are you a master of the written word, curious in nature, and detail-oriented? If you’re a creative individual passionate about food, outdoors, staycations, and walking, this role could be perfect for you! We’re seeking someone with 2-3 years of social media experience in hospitality or retail, with a proven ability to manage social feeds and create engaging content. A keen photographic eye and video editing skills using a smartphone and editing tools are essential. Strong writing skills, attention to detail, a proactive and energetic approach, and the ability to work under pressure while juggling multiple tasks are key. A full driving license is required for this role.
In return, we offer:
- Competitive salary
- Wagestream - access up to 40% of your wages as you earn them weekly
- 28 days annual leave, rising to 33 after 5 years
- Health cash plan and 24/7 Employee Assistance Programme
- Discounted accommodation, food, and drink across our properties
- Pension & Life assurance
- Enhanced maternity and paternity pay
- Apprenticeships and bespoke training programs
- Long service awards including free meals and stays
- An engaging and supportive work environment
About Us
Daniel Thwaites, founded in 1807, has grown from a small Blackburn brewery into a diversified hospitality business. Known for exceptional experiences, luxury accommodations, top-tier dining, and outstanding customer service, we pride ourselves on our rich heritage and commitment to quality.
Content Creator / Local Social Media & Marketing Coordinator employer: Thwaites
Contact Detail:
Thwaites Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Creator / Local Social Media & Marketing Coordinator
✨Tip Number 1
Familiarise yourself with our brand and the unique offerings of our hotel. Spend some time exploring our social media channels and website to understand our tone, style, and the type of content that resonates with our audience.
✨Tip Number 2
Showcase your creativity by preparing a portfolio of your previous work in social media and content creation. Highlight any campaigns or posts that have successfully engaged audiences, especially in the hospitality or retail sectors.
✨Tip Number 3
Network with professionals in the hospitality industry, particularly those involved in marketing and social media. Attend local events or join online groups where you can connect with others and learn about trends and best practices.
✨Tip Number 4
Prepare to discuss how you would approach growing our social media presence. Think about potential partnerships, competitions, and content ideas that could engage our audience and align with our brand values.
We think you need these skills to ace Content Creator / Local Social Media & Marketing Coordinator
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media and marketing, particularly in hospitality or retail. Emphasise your skills in content creation, community management, and any specific tools you’ve used.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for storytelling and creativity. Mention specific examples of how you've successfully engaged audiences through social media and how you can bring the hotel’s unique offerings to life.
Showcase Your Writing Skills: Since strong writing skills are essential for this role, include samples of your previous work or links to your social media profiles. Highlight posts or campaigns that demonstrate your ability to create engaging content.
Research the Company: Familiarise yourself with Daniel Thwaites and their brand values. Understanding their heritage and commitment to quality will help you align your application with their expectations and show genuine interest.
How to prepare for a job interview at Thwaites
✨Showcase Your Creativity
As a Local Social Media & Marketing Coordinator, creativity is key. Prepare examples of your previous work that highlight your ability to create engaging content, such as posts, reels, and stories. Bring along a portfolio or links to your social media profiles to demonstrate your skills.
✨Know the Brand Inside Out
Familiarise yourself with the hotel and its offerings before the interview. Understand their unique selling points, such as spa treatments and dining options. This knowledge will help you articulate how you can contribute to their marketing efforts effectively.
✨Prepare for Collaboration Questions
Since this role involves working closely with hotel teams, be ready to discuss your experience in collaboration. Think of examples where you've successfully worked with others to achieve a common goal, especially in a hospitality or retail context.
✨Demonstrate Your Social Media Savvy
Be prepared to discuss your experience managing social feeds and growing engagement. Share specific strategies you've used in the past, such as partnerships or competitions, and be ready to suggest ideas for how you could grow their online community.
